The Copernican Shift
Grad Conn
Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative.
The Copernican Shift. Mapping perception to reality since 1543.
Episodes
Mentioned books
Mar 23, 2021 • 11min
The Complete Guide to P&G’s Persuasive Selling Format
Procter & Gamble has been in business for more than 180 years. Clearly, they’re doing a lot of things right. And one of those things is their persuasive selling format. Every salesperson at P&G learns the technique. And they all use it. In today’s episode, I walk you through the five-step persuasive selling format.
Mar 22, 2021 • 31min
The Experience of Breath, with Neha Saxena
Neha Saxena, aka the Breath Yogi, discusses the importance of breathing, meditation, and mindfulness. Topics include managing stress, improving overall well-being, the significance of breathing in our lives, and the impact of breath on our bodies.
Mar 19, 2021 • 17min
Everything You Wanted to Know About TechNowism
My good friend and peer Carlos Dominguez (see The CXM Experience, Episode #41) has done something amazing. He has written a book. An entire book about a philosophy he calls TechNowism. For some reason, he has yet to publish it. But that won’t stop me from talking about it here, because it’s an idea whose time has come. TechNowism is a philosophy for embracing technology and adopting change. And you can learn all about it in today’s episode.
Mar 18, 2021 • 9min
Our Spectacular 100th Episode Celebration Bash
We’re 100! In podcast episode years, anyway. Who would have guessed we’d be able to come up with a hundred customer experience topics? But we did it. Every. Single. Weekday. And, don’t worry, we’re just getting started. There's so much more customer experience on the horizon. But to commemorate this centennial milestone, we pause to look at a few iconic brands which are also celebrating their 100th this year.
Mar 17, 2021 • 20min
The Science of Mindfulness, with Neha Saxena
In this interview, Neha Saxena, the Breath Yogi, discusses brain science, managing triggers, and the impact of breathwork on neuroplasticity. The hosts also share their two-trip philosophy for a relaxed life and reflect on divorce and finding purpose.
Mar 16, 2021 • 19min
The Hero’s Journey, with Neha Saxena
The hero’s journey is a classic story structure where a literary character overcomes conflict to reach stasis, and is transformed in the process. In part 2 of our interview with Neha Saxena, the Breath Yogi, we look at her real-life hero’s journey, and how it has impacted her life, her career, and her health. https://www.instagram.com/thebreathyogi/
Mar 15, 2021 • 22min
Introducing the Breath Yogi, with Neha Saxena
Today we welcome Neha Saxena, aka, The Breath Yogi, as we launch a (semi) regular Monday feature on mindfulness. But before we do that, we’re going to take a few episodes to get to know Neha, including the movie-worthy twists and turns, coincidences, and fate that brought her from a small village in northern India to the US. It’s a fascinating and inspiring story. And we’re only just beginning. https://www.instagram.com/thebreathyogi/
Mar 12, 2021 • 12min
I Recommend you Listen to This Podcast
One of the greatest gifts management can give to a team is the gift of consistency. The team needs to know what you want to see, and how you want to see it. P&G, the world’s largest consumer goods company, has mastered this principle through a recommendation culture. At P&G, they make decisions using a formal recommendation. It’s not a form. It’s a way of thinking. And we explore it today on the CXM Experience. Read my blog, and see a recommendation template here: https://www.copernicanshift.com/building-a-recommendation-culture-how-to-write-a-pg-reco/
Mar 11, 2021 • 15min
1.21 Gigawatts of Customer Experience
People love to receive. But they also love to give. When considering experiences, don’t think only about what you’re giving someone — think about what you can enable them to give to others. For example, I love driving my DeLorean. But people around me seem to love it just as much. That’s why I’ve always said driving a DeLorean is about “smiles per gallon.” Today we go back to the future as we learn about building better experiences.
Mar 10, 2021 • 21min
The Thrilling Conclusion of our Trip to QAnon
We kick off today’s episode with some well-deserved grammar corrections. Then it's a trip to Walmart as I recount my COVID vaccination experience. Finally, we wrap up our two-part series on QAnon with a look at guided apophenia -- the tendency to see connections or patterns between unrelated things. Oh, and then there’s the dog. We're connecting the dots on The CXM Experience.
