LEVELS – A Whole New Level

Levels
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Nov 18, 2021 • 53min

#43 - One CEO's 81 pound weight loss using a Levels CGM (Betsy McLaughlin & Casey Means)

For 40 years, Betsy McLaughlin (former CEO of Hot Topic) worked out consistently and tried several diets—even bespoke nutrition programs—to change her metabolism and lose weight, but nothing worked. It all clicked when Betsy’s life coach and trainer introduced her to wearing a CGM through Levels. In this clip, Betsy shares her inspiring health journey and how Levels helped her understand what to eat and when to eat in order to optimize her metabolic health and see big changes quickly. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. Blog post: https://www.levelshealth.com/blog/how-betsy-mclaughlin-changed-her-diet-and-lost-81-pounds-through-glucose-monitoring Transcript & Show Notes
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Nov 17, 2021 • 1h 5min

#42 - Why remote and async teams should use Loom (Vinay Hiremath & Sam Corcos)

Levels CEO, Sam Corcos, sat down with Vinay Hiremath, CEO of Loom, to discuss their outlook on remote and asynchronous communication and how Loom will benefit everyone in the workplace. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (07:51) - Meetings have an emotional appeal (09:30) - Tag people in (10:59) - Video is affective and temporal (23:33) - Assume positive intent (27:32) - Find creative ways to scale (33:14) - Make information discoverable (37:29) - Perfect is the enemy of done (59:21) - Overwriting the role of writing Transcripts & Show Notes
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7 snips
Nov 15, 2021 • 48min

#41 - The role of design in behavior change (Alan McLean & Ben Grynol)

Levels Head of Growth, Ben Grynol, sat down with Alan McLean, Head of Design at Levels, to discuss Alan's design philosophy, his approach to re-designing the Levels app, as well as his past experience with The New York Times, Fitbit and Google. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (07:27) - The importance of design for health products (09:40) - Generalists vs. specialists (10:19) - The value of technical expertise (12:33) - The value of constraints (19:00) - The print/digital divide (21:26) - Expectations are high for productivity tools (23:52) - Seek out magic moments (26:39) - Consider user context (28:55) - Focus on positive reinforcement (31:26) - Personalization is not a hack Transcripts & Show Notes
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Nov 11, 2021 • 1h 14min

#40 - Stay off my operating table (Philip Ovadia & Casey Means)

Levels' Chief Medical Officer, Dr. Casey Means, sat down with Dr. Philip Ovadia to discuss the key factors that lead to poor metabolic health. As well, they discussed their views on how to solve the metabolic crisis, and Dr. Ovadia's new book, "Stay Off My Operating Table." Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (04:42) - Medicine will not fix metabolic health (14:32) - The benefit of continuous glucose monitors (17:14) - Why are CGMs not in hospitals? (20:49) - Eat whole foods (23:53) - It's time to talk about what we eat (26:01) -Take one step at a time (28:03) - Substitute, don't eliminate (30:29) - Read your food labels (51:19) - Don't rely on exercise alone (01:00:34) - Pay attention to the metrics of metabolic health Transcripts & Show Notes
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19 snips
Nov 9, 2021 • 1h 6min

#39 - The Levels cultural handbook (Sam Corcos & Josh Clemente)

Sam Corcos, CEO of Levels, and Josh Clemente, Founder of Levels, sat down to discuss their outlook on a cultural handbook which was created by Miz, Head of Operations at Levels. The handbook dives into the values at Levels, and how to effectively build culture in an asynchronous and remote team. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (05:51) - Avoid paternalistic rules (08:22) - Companies must create structure from chaos (11:19) - Foster a productive environment (18:57) - Make decisions for the good of the organization (28:02) - Leave personal lives in the control of employees (31:59) - The definition of project debt (37:24) - Maintain a tolerance for risk (39:27) - Don't Be a Blocker (48:57) - The role of constructive criticism (59:53) - Take action instead of complaining Transcripts & Show Notes
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Nov 8, 2021 • 49min

#38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)

There is a major shift happening with traditional, mainstream media and the creator economy.  Levels team members, Mike Haney, Head of Content, Tom Griffin, Head of Partnerships, and Ben Grynol, Head of Growth, sat down and discussed the current overlap and benefits with each of these channels and how Levels can engage better with the audiences they want to reach.   Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (06:24) - Traditional media confers legitimacy (10:23) - Use first principles to make decisions (12:00) - Consider reach over time (15:27) - Different channels have different audiences (23:08) - The allure of an exclusive story (32:18) - The value of eyes on a headline (33:57) - Use coverage to attract talent (37:01) - More awareness is always better (41:06) - Mainstream attention has compound effects (44:25) - Content is a long game Transcripts & Show Notes
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Nov 4, 2021 • 43min

#37 - From school to startup (Braden McCarthy & Ben Grynol)

Many times, when people go through post-secondary school, they aren't aware of what career they want to pursue upon graduating. For Braden McCarthy – part of the Operations team at Levels – he went straight from school to startup and took a non-traditional career path. In doing so, Braden has been provided with immense learning opportunities as part of a fast moving team and early-stage tech company. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (06:49) - Find an opportunity that resonates (08:35) - Don't rush into a job blindly (09:20) - Take the career path less trodden (11:22) - Battle imposter syndrome & add value (14:48) - Develop new skills quickly (17:58) - The forcing function of asynchronous work (20:46) - Everybody starts at square one (23:19) - Build your trust "battery" (25:42) - Customer support is under-rated (34:29) - Don't wait for a job posting to apply Transcripts & Show Notes
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Nov 1, 2021 • 47min

#36 - Building community, tribalism, and the principle of People Like Us Do Things Like This (Seth Godin & Ben Grynol)

When building a community, there's one principle which lays the foundation for every community and culture around the world – People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin, a global thought leader, brought to the world more than 10 years ago. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing – which was an instant bestseller in numerous countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was inducted into the Direct Marketing Hall of Fame and, in 2018, was inducted into the Marketing Hall of Fame.  Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. In this episode, Seth and Ben Grynol, Head of Growth at Levels, talked about marketing, community, and what it was like to grow up in Buffalo, New York. (00:06) - People like us do things like this (04:21) - There isn't one Buffalo (08:32) - The rise of the interview podcast (10:45) - Professionals are expected to embrace consistency over authenticity (14:05) - New media is exciting because it's always changing (16:33) - Following the path to find the dynamics of the medium (18:18) - How do ads create value? (23:42) - Defining the culture to drive action (26:18) - Respecting people who like loud music (29:34) - How do you build community? (40:52) - Building a new path for learning Transcripts & Show Notes Watch the Video – https://youtu.be/bim08ixEYtc LINKS SETH GODIN Seth's Blog – seths.blog Akimbo Podcast – akimbo.link Seth's Website – sethgodin.com
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Oct 28, 2021 • 36min

#35 – Building our Engineering Team (Michael Mizrahi & Andrew Conner)

Oftentimes, in hiring processes, companies have a sense of leverage over prospective candidates. However, with Levels, this isn't the path that we take – we don't want to sell candidates, and we don't want candidates to sell us. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl When bringing new team members onboard, the process is transparent. We don't trick people with challenges: "Here's a hard question, go and solve it." Rather, we give people the opportunity to document things, find areas where they can offer insight into what we're doing, and pick things apart. In this episode, Michael Mizrahi, Head of Operations, and Andrew Conner, Head of Engineering and one of the Co-Founders of Levels, sat down and talked about the process of building our team and onboarding new team members. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (00:06) - People like us do things like this (04:21) - There isn't one Buffalo (08:32) - The rise of the interview podcast (10:45) - Professionals are expected to embrace consistency over authenticity (14:05) - New media is exciting because it's always changing (16:33) - Following the path to find the dynamics of the medium (18:18) - How do ads create value? (23:42) - Defining the culture to drive action (26:18) - Respecting people who like loud music (29:34) - How do you build community? (40:52) - Building a new path for learning Transcripts & Show Notes
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11 snips
Oct 25, 2021 • 1h 11min

#34 – Growth experiments & playbooks (Wiz Abdulla & Ben Grynol)

Growth at an early-stage startup involves running series of experiments to learn about a hypothesis. Growth is not based a specific playbook, or a prescriptive plan that people can transfer from one company to the next. Rather, growth experiments are based on an amalgamation of insights from differing areas of a business, and even within the world. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Wiz Abdulla, an investor in Levels, understands growth experiments at their foundation. Often, he has portfolio companies reach out to him for help about ways in which they can start ramping up growth within their companies. So, what better way to give people insight about Levels' "book of plays" than to have a conversation about the way that we think about growth experiments. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (01:16) - There is no one size fits all growth playbook (06:32) - The dangers of following a prescriptive playbook (09:00) - The 3 principles of growth (13:14) - The 4 pillars of growth at Levels (20:57) - How to think about growth investments (24:22) - Acquiring more customers might not be the answer (26:21) - How can you get creative like Casey Neistat (32:57) - How the Levels Culture project came about (38 :49) - Launching the Coke Challenge experiment (39:49) - Iterating on experiments to unlock new growth (43:54) - The importance of being data informed vs data driven Transcripts & Show Notes

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