#22 - Building startup culture from the ground up | Marc Randolph, Co-Founder of Netflix & Sam Corcos

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Sep 6, 2021

Marc Randolph, Co-Founder of Netflix, discusses the importance of building startup culture from the ground up. They delve into topics such as the evolution of company culture, the challenges of maintaining culture as a company grows, the significance of selection and deselection in culture development, and the importance of focusing on culture from the beginning stages of a startup. They also explore the balance between opportunity and performance in team growth and the impact of company size on fostering a risk-taking culture.

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INSIGHT

Culture As An Alignment Field

Culture is a magnetic field that aligns people when they can't all be in the same room.
A strong culture lets distributed teams move quickly and consistently.

ADVICE

Model Actions Not Posters

Stop writing aspirational values and focus on what people actually do.
Emphasize and model behaviors instead of posting vague posters or decks.

ADVICE

Signal Culture Through Decisions

Use hiring, firing, and rewards as your strongest cultural signals.
Remove prized but toxic people to show you truly value the stated culture.

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A startup needs to create and establish a company culture in the beginning in order for the team to thrive and grow as the company scales. Understandably, it may seem counterintuitive to focus on intangible things like culture in the early days of a startup, but it’s key. Netflix Co-Founder Marc Randolph is a standout leader to talk to about this; he helped build Netflix’s culture 20 years ago. To this day, CEOs still reference Marc’s Netflix culture playbook. Listen as Sam Corcos and Marc Randolph discuss the importance of building company culture from the ground up.

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🎙️ What Marc Randolph & Sam Corcos discuss:

(05:08) – What is company culture?
(08:31) – Culture comes from emphasizing behaviors
(11:34) – How to send the right signals
(14:14) – A culture of personal responsibility
(18:33) – Treat people like adults
(21:35) – You can’t keep people who have bad judgment
(24:08) – Scaling amplifies mistakes
(40:37) – Explain why you make your decisions
(44:00) – Your team is your priority
(46:47) – The responsibilities of a manager

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