Insights as a Service
Lightwire
The podcast that helps MSPs get ahead. Join Brendan Ritchie each week to hear the latest news, insights, and opinions that matter to people working in Managed Service Providers (MSPs) and telcos in Australia and New Zealand. Insights as a Service is the podcast that pulls together the key industry talking points and combines them with real world experiences shared by industry leaders to deliver value to professionals working in tech. Each episode is made possible by the microphones, studio space and people made available by Lightwire, check them out at lightwirebusiness.com
Episodes
Mentioned books
May 29, 2022 • 26min
23 - The dickhead test
The DHT, or dickhead test, is an important part of any interview process. People buy from people, and you need to make sure your people will rep your brand as you would. Nick and Brendan dive into that and also talk through how a recession, if that's what we're heading for, will affect MSPs, and why Brendan is such a marketing fanboy.
May 22, 2022 • 32min
22 - Getting beaten up by the Dev team
Just because you have developers ready to work on new products or features doesn’t mean they should. Adding more products or features doesn’t equate to better business results. Creating solutions clients want starts with getting the basics right.
Join Brendan and Nick in this back to basics episode on how you can partner with customers and internal teams for continuous (product) improvements, how to market new products and features, and to think strategy like Jeff Bezos.
May 15, 2022 • 49min
21 - What makes an effective leader
With skills shortages biting, it’s never been more critical for businesses to create pathways for emerging leaders. But what makes an effective leader? And how can we nurture those traits?
This week Brendan is talking to leadership coach Amanda Russo, a subject matter expert who works with businesses to get the best from existing leaders and create the next generation of highly effective leaders.
May 8, 2022 • 30min
20 - The Inflation Opportunity – Future proof your MSP
In this period of rampant inflation, your margins will inevitably be eroded if you don’t raise your prices. Efficiency within your sales team and company are key to thrive in a high inflation environment.
Brendan and Nick are here to help MSPs like you to adjust pricing without losing your credibility, how to drive efficiencies in your sales team and company, and much more.
May 1, 2022 • 56min
19 - Sales people are coin operated
Harriet Mellor runs Your Sales Co, a sales training company that works extensively in the tech sector. This week she joined Brendan to talk all things related to sales success, both for individuals and organisations. Topics include team structure, the importance of personal branding and aligning it with your company positioning, what metrics to look for when using Social Media, vendor management, and more.
Apr 10, 2022 • 27min
18 - A shortage of everything, from people to hardware
How can the nimble MSPs compete with the big companies when it comes to recruitment? And how does your company culture play an essential role in attracting, and retaining, top talent?
Highly skilled people aren't the only thing in short supply - The current shortage of hardware is adding to the pressure MSPs are feeling...
Brendan and Nick discuss these key issues facing MSPs in this week's episode.
Apr 3, 2022 • 46min
17 - Low cost 10Gbps fibre without the complexity
Enable complete utilisation of the cloud by taking the breaks off your client WANs. Kurt Rodgers, Network Strategy Manager for Chorus, NZ's largest fibre carrier, joins us to talk Hyperfibre, the 10Gbps access FttP service that is low cost and takes the complexity out of hyperscale connectivity.
Mar 27, 2022 • 34min
16 - What Teams Phone lacks
Not sure whether Teams Phone is the fit for your clients? Wondering how to scope it? In this episode, Brendan & Nick walk through the features, breaking each section into small digestible bits with just a hint of DJ horn.
Mar 20, 2022 • 46min
15 - How to differentiate your MSP with Nigel Moore
This is part 2 of the in-depth conversation between Brendan and Nigel from The Tech Tribe. Nigel shares his MSP Sales and Marketing experience from helping more than 3000 MSPs around the world. How to differentiate your brand in a commoditized market and where Voice fits in a service offering, along with privacy and security matters.
Mar 13, 2022 • 43min
14 - Empowering MSPs to grow, scale and operate more effectively - with Nigel Moore
Nigel Moore, founder of The Tech Tribe, shares his insights from years in the MSP world. He discusses his inspiring journey from IT support to entrepreneurship, emphasizing the importance of cultivating a positive workplace culture. Nigel highlights global similarities among MSPs, revealing shared challenges across countries. He also dives into differentiation strategies, advocating for value-based pricing and authentic branding to enhance customer connections. Join Nigel as he empowers MSPs to thrive in a competitive landscape.
