Pranav Kale, a LinkedIn ghostwriter known for his clever posting strategies, shares insights from his unique reverse interview. He discusses how to expand audience reach on LinkedIn and convert followers into subscribers. The pair delve into navigating criticism while maintaining authenticity in personal branding. They explore the dynamics of LinkedIn engagement, analytics, and the importance of meaningful communication over attention-seeking behavior. Pranav also offers tips for introverts on how to engage effectively by focusing on providing value.

Matt Kerbis, also known as the Subscription Attorney, joined me on Ditching Hourly to share his novel approach to ditching hourly billing in the legal space with a subscription model.Matt's bio from his website: ”My name is Mathew Kerbis, I’m The Subscription Attorney, and I believe subscriptions can help bridge the access to justice gap and incentivize attorneys to modernize and scale their practice like never before.”Matt's links:Website: https://www.lawsubscribed.com/aboutLinkedIn: https://www.linkedin.com/in/kerbisverse/Substack: https://substack.com/@lawsubscribedThe Law For Kids Podcast:https://www.lawforkidspodcast.com/AI-Generated Info:SummaryIn this conversation, Jonathan Stark interviews Matt Kerbis, also known as the Subscription Attorney, about his novel approach to ditching hourly billing in the legal space with a subscription model. Matt explains how he offers affordable and accessible legal services through different subscription tiers based on the client's needs. He discusses the pricing structure, the scope of services provided, and the use of automation tools to streamline his practice. Matt also addresses the challenges and benefits of implementing a subscription model in the legal industry. Mathew Kerbis discusses his unique subscription-based law firm model and the client experience. He explains that while his model is one of a kind, there are other attorneys using the subscription model in different ways. Mathew highlights the importance of educating clients about the subscription model and the client portal. He also discusses the challenges of marketing a new business model and the slow process of building traction. Mathew emphasizes the value of problem avoidance and the benefits of being a generalist in the legal space. He advises those interested in experimenting with subscription models to start narrow and go broad.TakeawaysMatt Kerbis offers affordable and accessible legal services through a subscription model.The pricing structure includes different tiers based on the client's needs, with options for individuals, freelancers, and business owners.Matt uses automation tools and no-code solutions to streamline his practice and deliver services efficiently.Churn is a key consideration in the subscription model, and Matt focuses on delighting his clients to reduce churn and increase client satisfaction.While a pure subscription model may not work for all legal services, a hybrid approach combining subscriptions and alternative fee-based pricing can be effective. Mathew Kerbis has a unique subscription-based law firm model that is one of a kind.Educating clients about the subscription model and the client portal is crucial for their understanding and comfort.Marketing a new business model can be challenging, especially in the legal space.Building traction and gaining clients takes time and persistence.Problem avoidance is a valuable selling point, and being a generalist can be advantageous in the legal industry.For those interested in experimenting with subscription models, starting narrow and going broad is a recommended approach.Sound Bites"I'm the subscription attorney because I was sick and tired of billing time as an attorney."—MK"My whole goal was accessibility while also still trying to be profitable."—MK"People don't like talking to their lawyer. They have better things to do in their life."—MK"There are probably hundreds of attorneys using the subscription model in some way."—MK"I make it really easy to schedule a ‘no legal advice’, 15-minute introductory call with me."—MK ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Ben Zettler, owner of Zettler Digital, discusses value pricing for agencies with Jonathan Stark. Topics include client conversations, free work offers, using data to quantify impact, challenges of pricing for smaller businesses, ideal client relationships, shifting to retained services, difficulties of ongoing service fees, and utilizing LinkedIn for marketing.

Lawyer Erin Austin and host discuss AI, plagiarism, and copyright. They explore ethics of AI, challenges in copyright protection, and tracing ideas back to the source. Conversation covers plagiarism in digital age, copyright infringement with AI content, and importance of copyright registration.

Eden Vidal, co-founder of Under, discusses productizing design sprints for startups. He emphasizes speed and premium results, ideal clients being funded startups. Transitioning from hourly to fixed-price projects, he stresses clear communication and value-driven mindset. Also touches on balancing personal creative projects and managerial duties.

Sam Browne, a lifestyle entrepreneur and LinkedIn expert with over 100k followers, shares tips on growing your LinkedIn audience. Focus on educational content, engage with comments, and use case studies. Consistency is key, utilize carousels and images for better engagement. Avoid including links in posts to maximize reach. Engage with other creators' posts to expand your network.

Kevin Freidberg helps freelancers create effective websites by starting with email conversations. He emphasizes writing emails addressing client problems as the foundation for content. LinkedIn is suggested for growing email lists. Value and one-on-one conversations with clients are crucial for success.

Residential architect Jason Comer discusses transitioning from commodity labor to productized leverage in home design. Topics include authentic project images, marketing strategies, building relationships with developers, testing designs digitally, and navigating housing market dynamics.

Jason Cohen, WP Engine founder, discusses the uniqueness of AI, the benefits of niching down in marketing, and the importance of a regular writing practice. Learn how targeting a specific customer profile can bring in more customers than expected and how writing can leave a lasting legacy.

Corey Quinn, author of 'Anyone, Not Everyone' and host of Deep Specialization podcast, shares insights on deep specialization, vertical market selection, and using gifts like cookies in outbound marketing. Topics include defining a vertical market, detecting traction, founder-led sales, ongoing gifting campaigns, reaching target markets through multiple channels, and adapting strategies for smaller businesses. Quinn emphasizes the benefits of specialization, consistent engagement with target industries, and focusing on dream clients for business growth.