Strategy Hour | Online Marketing for Business Growth

Not every client relationship runs as smoothly as we’d like and, generally speaking, it comes down to communication gaps and unspoken expectations. In this episode, we break down a scenario that one of our clients experienced and share our advice for dealing with the situation. In this particular scenario, our client found that her client was treating her like an employee, despite the fact that she's technically a contractor.Because this problem is more common than you might think, we’ve decided to share our perspective and insights into how one might navigate a situation like this. It’s easy to get frustrated, but there are ways to address communication gaps with clients and continue to nurture long-term relationships. Join us as we shed light on how to enhance the client experience while maintaining healthy boundaries for your business.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we want to chat with you about how to future-proof your industry, expertise, and career in the AI age. Recently, we’ve been having the conversation about AI a lot and sharing some perspectives as well as talking about some software companies we’ve enjoyed using; including a conversation with the CEO of ChatGPT. This is a conversation that needs to be addressed often so we can understand how it can best support us. The Harvard Business Review has come up with five ways to future-proof your career in the age of AI and we have also come up with five ways so today, we are sharing 10 actionable steps you can take to do this. Tune in today for a jam-packed episode and make sure to grab a pen and paper to write these tips down!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is an overview of a recent conversation we sat in on, which discussed navigating change in 2023. The panel included a list of industry leaders, the CFOs of AirBnb Midjourney, Masterclass, Step, and Aon PLC. Although these businesses are all incredibly well-funded and resourced, we have found that what happens in larger businesses tends to have a trickle-down effect, and smaller businesses will mirror their patterns. That’s why we’ve dedicated this episode to sharing some key insights from the discussion with our audience at Boss Project.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What can we expect from the future of AI? How quickly will we be asked to evolve and adapt alongside these changes? Abagail recently had the opportunity to sit in on a fireside chat with Sam Altman, the founder and CEO of OpenAI and ChatGPT. This episode is dedicated to sharing the highlights of what she heard.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here at Boss Project, our mission starts with wanting to see more women become financially free. We want them to be able to take care of their household financially and, ultimately, build and scale a business from the ground up. Our goal is to help create a stable foundation that will give them confidence as leaders and support them in pursuing continued growth. Unfortunately, the differences in how men and women are treated in the workplace can harm women's ability to grow and flourish as leaders.A recent study of 146 mid-career leaders explores the gender differences in how men and women are given feedback in the workplace. Their findings identified four key problem areas: vision, political skills, asserting leadership, and confidence. In this episode, we break down these four categories and take a closer look at how men and women are treated differently when it comes to guidance and feedback and what can be done to begin to adjust for these discrepancies. Tune in as we discuss the four key ways in which men are getting more actionable feedback than women and what to do about it!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated, for show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scaling is more about the actual behind-the-scenes operations of how your business is pieced together. Often, when people try to scale their business they are so focused on growing their revenue that they forget about all the foundational pieces that are required in order for the revenue to grow. When you put the time and energy into these architectural pieces, you will be surprised at how quickly the revenue growth follows. You can kind of think of these things as the SOP for how you’re doing business; how the business as a whole is being operated and you need to define what that looks like. We find that people get to a certain point where they hit a type of sales cycle and our goal is to help you scale past this point by productizing literally everything!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every decision we make takes us down a different path, each with its own set of consequences. Decisions aren’t categorically good or bad, right or wrong, but today, we discuss how you can learn to make the best business decisions for YOU! This conversation was sparked by an interesting article that we came across in Forbes that highlighted some of the key points that we have been expressing on the show about goals, outcomes, and living in alignment with our values. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing a bit of our progress when it comes to delegating. We started out being bad at getting things off our plates, but now we are getting better and better and we want you to learn from our mistakes. Delegation is truly the stepping stone to get the right people on your team! Ultimately, you’re going to need to hire extra team members to take on some tasks in your business.Most of what we’re talking about today is how to delegate to an employee properly and while there are overlaps when it comes to delegating to a contractor, there are definitely nuanced differences. Today we are specifically looking at delegating to existing team members who have been through the full onboarding process and understand you and your business very well. To us, proper delegation comes down to communication! Listen carefully because we want you to document all of these things we are discussing today and explain them to the person you want to delegate to. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the past 30 days, more than 2,000 new AI tools have been released. There is no doubt about it; AI is going to have a major impact on how we work, how we ask questions, and how we search for information. No industry will go untouched by this technology and significant changes have already begun to take place. This causes fear in some people, excitement in others, and often a combination of both!A few months ago, we had a conversation on the podcast about AI, but because of how much everything has progressed, we decided to have another one. While we don’t know what the future will look like, we know it will look very different from the present! Join us today as we discuss eight new AI websites that can help you optimize your business processes and add value to your life.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

An overwhelming majority of female-owned businesses (88%, to be exact) are run by women who do not have a single employee. That means they are essentially doing everything on their own. And if you are pursuing growth, then running your company without any support is not a sustainable business model!We are seeing many seasoned entrepreneurs reach a breaking point where they can’t decide whether they should give up their business or commit to becoming a leader and bringing on a team to support them. If this sounds like you, and you want to create a change, then it may well be time to re-envision your role within your business.Our goal is to see more and more women occupy a true CEO seat. Our C-Suite on Demand program is designed to help more women take the step from being a solo CEO to becoming a leader that has the team she needs to support her vision. Tune in as we take a closer look at the options available to CEOs who want to re-envision their role and enter the next phase of leadership, all with the support of our team at Boss Project! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices