743: Sales Isn't Your Problem, Here's What Is

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scaling is more about the actual behind-the-scenes operations of how your business is pieced together. 

Often, when people try to scale their business they are so focused on growing their revenue that they forget about all the foundational pieces that are required in order for the revenue to grow. When you put the time and energy into these architectural pieces, you will be surprised at how quickly the revenue growth follows. You can kind of think of these things as the SOP for how you’re doing business; how the business as a whole is being operated and you need to define what that looks like. We find that people get to a certain point where they hit a type of sales cycle and our goal is to help you scale past this point by productizing literally everything!

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