Strategy Hour | Online Marketing for Business Growth

As a business owner, you will unlock different tiers of problems that you need to solve. While working with folks inside the Incubator, we’ve encountered many questions that we would categorize as ‘next level.’ We realized we have a lot we can help those people with. That’s what’s led us to introduce a brand new offer. We are so excited to talk about our new opportunity for people!These are people who entered the Incubator, thinking that the next step for them was to start hiring more people. Spoiler alert: it wasn’t that! Instead, we worked with them on refining their offer so that they could start getting paid appropriately. Once they start getting those achievable results, they’re in the position to start looking for more people to hire.How much do you save for hires? How much should you plan to pay them? What can you expect the return to be once you’ve brought someone on? How do you ensure you’re creating an incredible, ethical culture? We realized there’s a lot we can help you with. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

You may have been tuning in to our podcast alongside the Incubator and looking for something better suited to where you are in your journey. We love that for you! Today’s episode is dedicated to you. We’re here to discuss some of the challenges you may face and how you can approach them.Many of our Incubator graduates reach a point where they slowly want to remove themselves from some of the deliverables of their service. They want to be involved with strategy and direction, but they’re ready for everything else to fall to their team. They’re ready for the next phase, and this can be intimidating! This is not less work for them. In fact, at first, it’s more work. After that, it’s different work.This isn’t about removing your job from the business. It’s shifting your focus to different aspects of the business. It will require you to grow and evolve as a manager, leader, and CEO. You’re going to go from just being the person who founded the business to sitting in a true CEO or leader’s seat. It’s such an exciting thing for us to see!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your input feel aligned with your output? If you are billing hourly, chances are things are beginning to feel unbalanced. In this episode, we fill you in on how we can help you make the transition from hourly billing to value-based pricing, creating a more predictable business and recurring income. Today, we want to introduce you to new pricing models and provide insight into how to prepare your clients for the changes. If you don’t want to be trading each of your hours for a dollar, it’s time to consider value-based pricing. If you continue to only get paid for the time you’re physically working on clients’ projects, you’re never going to be able to scale beyond a personal income. You need to be paid for every aspect of your job! There is a way to transition without dismantling your current business and our Incubator program will walk you through the steps. Stay tuned as we break down how, exactly, our Incubator program is structured and how we can help you calculate the ideal pricing for your unique business.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have been seeing a lot of frustrating things in the business world lately, so today, we are going to be talking about marketing ploys and business strategies that we don’t align ourselves with. We strongly believe that if you work with a coach, you should ensure that that person lives their life and runs their business in a way that aligns with your belief system, so that you can create a life and a business that you really, truly want. Tune in today to hear about the things that give us “the ick” in the industry and how we are doing things differently. We want you to know that there is an easier way to go about things than what you may have been experiencing up until now. The process is going to be different for everyone, and we want to help you find the most optimal approach for YOU! We hope that you walk away knowing exactly what kind of space this is and what you can expect from us going forward.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our new Incubator is finally here! It’s always exciting taking on a new cohort, and in this episode, we break down what you can expect from our newly refined Incubator program and how to determine whether it’s right for you. Tuning in you’ll learn about the type of issues we address (like how to price correctly) and how we help business owners step into their role as CEO by gaining a deeper understanding of the different aspects of their business and how they impact one another.We want to help you find ease and joy in your business again, whatever stage you’re at. And even if you’re not a good fit for our Incubator program, we’d love for you to get in touch so that we can help you get to the next level. Join us as we unpack what it means to take your business to the next level and how to build ease into your life through our new Incubator program!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have a list of goodies to share with you of things we have learned over the last 18 months. We aren’t digging into the archives from years ago. These are definitely things we have learned and implemented more recently and they are things we know you can benefit from. If you’ve been listening to the podcast for a while, these are tips that you should pay attention to for yourself and figure out how they can work for you! We know that the last couple of years have been very strange and we started noticing things that we used to do consistently and used to get predictable results from not working at all anymore and we even got negative results. This is not uncommon for service-based business owners to experience at all! We wanted to gather up the best things that moved the needle the most for our business especially when things are confusing. You may be surprised at how foundational these steps actually are and we came up with these ideas as a sort of experiment. In the last 18 months, our business has more than doubled, we went from a team of two to a team of seven full-time, we reduced our contractor load while still having subject matter experts, and our revenue is on a completely different playing field than it ever has been before. We have focused more on our values and taken these steps to move the needle substantially for our business. We want you to develop an experimental mindset and actually live in it and here is how! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How are you spending your time as a business owner, and what are you choosing to prioritize? As the CEO of your company, it’s crucial that you allocate your time in the best way possible. This, however, is much easier said than done. While the internet is populated with countless examples of how to increase your productivity and get more done during your working hours, few of them take into account the myriad of distractions and obligations that you and your clients need to contend with on a daily basis.In this episode, we break down a time hack that actually works for small businesses (and it doesn’t involve waking up at 5 AM every day!). Our goal is to walk you through what you need to be prioritizing as a CEO and what percentage of your time you should be spending on each category. The lessons we share today will provide you with a fantastic foundation that you can continue to build on. Tune in to learn how you should be spending your time as CEO and how to become confident in the knowledge that your attention is exactly where it should be!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are so excited to walk you through some of what we’ve been working on behind the scenes. Today we are going to let you guys filter through our brains about how we got to this point, what is new, and how you can be a part of it. One of the incredible things about running an online business is that we have been able to be part of a lot of the shifts that have happened for the entire industry. We have had to act and react based on many changes and our business has gone through loads of pivots. But not to worry, Boss Project isn’t going in a totally new direction. Our mission has always been very much the same and we are still focused on helping more women create profitable and sustainable online businesses so they can become financially free! Using that as our focus, we have always been on a journey to improve constantly, and now, we are finally at the point we have always wanted to be at.When we launched our Incubator, we wanted to be able to measure as many things as possible. Our incredible program manager was very intentional about implementing surveys, measuring the people joining the program and their growth, critiques, attendance, milestone calls, and our clients’ revenue. We dove deep into this data so that we could see things across the board. It’s all about creating an environment where more people can be successful, generate more revenue, and improve their lifestyles. We are so excited about this new version of the Incubator that is going to support the whole you in the most incredible way!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, we share what we’ve learned about the business journey, and break down some of the phases, checkpoints, and milestones you’ll experience along the way. Throughout our careers, we’ve had the honor and privilege of working with some pretty phenomenal service-based organizations. And due to the nature of our work, we’ve had the opportunity to observe the inner workings of countless small businesses. In that time, we’ve seen key patterns emerge that we believe anyone can learn from!We want to help you identify where you are in your journey and figure out why you might be feeling stuck. Once you can locate yourself in the overall journey, you'll learn to visualize the next steps and how to prepare for them. That can mean putting key foundations in place so that you are able to move forward, or coming to the realization that you are actually really happy in the phase you are currently in.The key lesson that we want to leave you with today is that this journey never really ends. There is no end game when it comes to business! When you acknowledge this, you can begin to enjoy the journey so much more and appreciate where you’re at; whatever that phase may be! Join us today for an expansive conversation where we break down the ten phases we’ve observed across business journeys and unpack our belief that there is no “done” in business!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we discuss the difference between one-time projects and retainer projects for clients and how you can determine which is right for you. There are many filters through which to run your decision-making process when deciding whether to explore one over the other or have a hybrid between the two. In this episode, we share insight into the questions you should be asking yourself in order to make that call.We break down the financial benefits and challenges of one-time projects and retainers, respectively, and explain how to gauge which model is right for you! You’ll find out when it makes sense to consider the hybrid model, and why it’s essential to hold the future in mind when settling on your service structure. Tune in to find out which model makes the most sense for your business, both financially and systematically.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices