Strategy Hour | Online Marketing for Business Growth

In this episode, we’re talking about what it means to have a culture of curiosity and how you can deliberately cultivate it within your organization. This can be one of your biggest assets and can help your team members take ownership of projects, tasks, ideas, and even strategies! It takes intentional building blocks to get there and we want to help you put those blocks together.In our previous episode, Experimental Mindset Part 1, we talked about what it means to develop an experimental mindset, questions you need to ask yourself, things you need to let go of, and some of the different headspaces that we have been in throughout our business journey. Following on from that episode, this one delves into the strategic side of how you can actually go about fostering a culture of curiosity! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does an experimental mindset mean? How can you foster one in yourself and your team? That’s what we’re talking about today. Both Emylee and Abagail experience a constant push and pull that comes with mixing intuition with analysis. We see so many business owners that stay in the planning and research phase for so long that they never take action in one direction or the other. That’s so frustrating to see! That’s what sparked this training.Everything in your business is evolving. That includes your goals, what it takes to get there, and the headspace you need to be in to get there. We can say all day that business isn’t linear, but you’re not going to understand that until you’ve lived it! When businesses meet a challenge, they usually fail and give up entirely or succeed and seek a new challenge because they believe the journey should be harder. That’s really hard to watch. We want to arm you with some thoughts and ideas that equip you to live in that experimental space that sees failure as information. We want to equip you to take the steps that allow you to incrementally move towards your goals.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We didn't realize how much we would come to rely on our business values. They are central to how we operate our team, answer questions, and so much more. Initially, your company operations are typically a reflection of you personally, but as you grow, that doesn’t always make sense. As you work with more and more clients, we recommend identifying one to three values to shape how you serve clients, what your boundaries will be, how you prefer to communicate, your work style or ethic, and beyond.Especially as you engage with employees and contractors, having an internal value that is very specific to how your team runs is critical to your team culture and getting everyone on the same page. It helps settle conversations about what to do next by providing a lens through which to view things. When you need to have a redirecting conversation with a client, your business values are the strongest tool you have at your disposal to explain what you do and do not offer. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

By now, you should all know that we are the queens of tweaking and repeating. In this episode, we spill the beans on how to revolutionize your client experience by (you guessed it) tweaking and repeating! After a quick debrief of our thoughts on outsourcing and AI, we uncover the often-overlooked aspects of client delivery and discuss the significance of investing time in developing consistent processes.From creating efficient systems and templates to ensuring clarity and alignment in contracts and proposals, we explore the strategies you can implement to create a streamlined client experience and bring in the referrals and testimonials you deserve. Join us as we reveal the benefits of continuous improvement and offer practical insights to help you enhance your client interactions and boost your business to new heights!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking about the art of the follow-up. You’ve pitched your service and the potential client is either ghosting you, being passive-aggressive, or fighting against the process you want to put them through. This can be a very strange experience and sometimes prospects convert with quite a lot of resistance. Closing a prospective client happens in the follow-up process, and a lot of us struggle with that phase. Today’s episode gives you some examples of what you can say and do to confidently and effectively follow up with your leads. We’re tackling what a proper follow-up is and how to handle hearing ‘no’.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are unearthing an episode that we recorded at the end of 2022 because it’s important that you hear this. The strategy this client used is still extremely relevant and effective in the current sales climate where leads are a little bit wonky. This is the perfect time to seek improvement opportunities within your sales cycle and work on increasing your close rate. We walk you through how our client was able to increase her close rate by a whopping 40%, and how you can be just as successful in your own sales process. In this season, focus and refine how things are looking in your business. Evaluate what’s working, what’s not, and use that critical information to make strategic, educated plans as you move forward with your business. Start gathering this data and figure out where you want to place your focus and where your biggest opportunities are right now. Today we’re using particular examples from a previously aired episode to help you learn how to improve your close rate. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, we address a major issue in the business education industry that is causing our clients to waste time and money. While marketing is important, we believe that many marketing pros are teaching people to become marketing minions instead of teaching foundational business concepts. Unfortunately, this often results in a misconception of what marketing entails. Let’s update our perspective on marketing from a "necessary evil" to a vital component of your business' success that can be tailored to suit your own strengths and needs.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re talking about food stuff today! Emotional eating, disordered eating, cycle syncing, and all things diet, mindset, and health. Consider this a non-judgmental space packed with practical techniques you can employ in your own life today. That said, if this isn’t your jam right now, you have our full permission to skip this episode, listen to an old one, or go hang out on Instagram and wait for our next one.So many women struggle with binge eating, emotional eating, cycle issues, hormone imbalances, and weight loss or body image blocks. Amber Romaniuk has been through it all! Through healing herself and working alongside her clients for over ten years, she has helped many women overcome these issues and find freedom. In this episode, she offers the insight that there is a close relationship between people-pleasing and weight gain and offers self-priority as an alternative.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are more ways than ever to get in touch with customers and sell your services. But how do you know which methods are right for you and your business? And how do you ensure that you’re implementing them to the best of your abilities? One method that has gained a tremendous amount of traction over the past decade, is social selling. Not only do the stakes of a DM feel lower than getting on a high-pressure sales call, but it’s also more accessible to people with unusual schedules or chronic illnesses. But what are some of the drawbacks of social selling, and are they worth the payoff?In today’s episode, we talk about why we stopped using social selling and how you can determine whether it’s the right choice for you and your business. We unpack how using social selling affected our boundaries outside of work, our values as a life-first business, and why the downsides of social selling ended up outweighing the benefits. While we believe that social selling can be a great sales tool, we want businesses to consider their options and make informed decisions based on the facts, and what will work best for them. Tune in to hear what our experience with social selling was like, why we stopped, and how to find out whether it’s right for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we’re talking about one of our favorite things: how to work less and enjoy your life more! A lot of us like the idea of slowing down in the summer and taking some more life-first days, but sometimes it gets really hard to do that! We recently read an article called Ten Red Flags That Show You’re Addicted to Work According to a Psychotherapist. It’s a neat perspective from a mental health professional, and today’s episode is dedicated to sharing their insights with you.We hope that afterwards, you’ll be able to look at your schedule and see exactly where you could be a little bit more self-aware about the areas where your relationship with work is teetering on toxic. You don’t have to tick all these boxes to be a workaholic. If even one of them feels true for you, it’s time to reflect! Consider them as useful guides to help you identify workaholism.Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices