

Strategy Hour | Online Marketing for Business Growth
Abagail Pumphrey - Business Strategist
Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way.With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level.Discover how to:✔ Launch digital products & online courses that convert✔ Build a profitable email list that drives daily sales✔ Create simple, effective sales funnels & automations that sell for you✔ Design sustainable marketing systems that actually work—without burnoutNo gimmicks. No outdated tactics. Just real strategies that help you create more income and impact.📌 Grab free resources & show notes at bossproject.com/podcast
Episodes
Mentioned books

Apr 9, 2024 • 45min
837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson
Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, and the seven steps you can take to overcome common mindset blocks and build mutually beneficial collaborations.Join The Co-op - The Membership for Online BusinessesConnect with Abagail
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This conversation offers you so much more than just a guide to incredible collaborations and partnerships that move your business forward. Angela and Abagail also get into some powerful (and actionable) mindset stuff that is going to rock your world! Episode Highlights:
How Angela Became a Powerhouse Business Coach
The Mindset That Made 120 Partnerships in a Year Possible
Goals Aren’t Everything: How Business Can Be Playful and Fun
Tips for Overcoming the Mindset Blocks That Can Stand in Your Way
Types of Collaborations That Could Work for You
Reasons You Might be Holding Yourself (and Your Business) Back
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 4, 2024 • 41min
836: The ONLY Real Passive Income
Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far from passive. Today I want to talk about what is actually passive because passive income definitely is available to you and it’s not talked about often enough. Join The Co-op - The Membership for Online BusinessesConnect with Abagail
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When I came into this business, I had a world of knowledge at my fingertips. I worked in the financial industry prior to building this company and that definitely gave me an advantage. I got to witness what really goes on in the financial world and I got to learn about my financial future rapidly. I know that this job set me up for success regardless of how much I disliked working there! I don’t sell financial products and am not tied to any financial firm, I simply want to see you wealthy and deeply care about your future! Episode Highlights:
The Easiest Way to Retire Early
The One Thing You Need to Know About Saving
How I Make Truly Passive Income
My Number One Goal in Life and Business
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 2, 2024 • 42min
835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss
In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on what it takes to scale a business from half a million to millions more. Whether you're a budding entrepreneur or a seasoned business owner, there's something for everyone in today's discussion. Join The Co-op - The Membership for Online BusinessesConnect with Abagail
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Have you ever wondered what it takes to leverage your business into a scalable enterprise? Well, today we're going to explore just that with a very special guest, Ryan Deiss. Ryan is a serial entrepreneur, author, and investor, with a proven track record of building successful companies. He is the founder and CEO of The Scalable Company and DigitalMarketer, and a founding partner at Scalable Equity, an equity accelerator that builds, acquires, and invests in b2b media services and software brands. He's also the brains behind the Traffic and Conversion Summit, the largest digital marketing conference in North America, and the author of the book Digital Marketing for Dummies. Podcast Highlights:
How Ryan Started His First Business
Monetizing Your Knowledge
Setting Yourself Up to be Scalable
How to go from Primary Operator to Scalable Business
How to Grow your Sales as you Scale Your Team
Scaling Fast and Staying in Business
Why Businesses Fail
When It’s Okay to Stay Small and When You Should Scale
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 28, 2024 • 35min
834: How to Maintain Your Marketing in Under an Hour a Day
In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business. By dedicating just one hour a day, five days a week, to strategic marketing tasks, I've been able to achieve significant results while still having ample time to devote to serving my clients and growing my business in meaningful ways. Join The Co-op - The Membership for Online BusinessesConnect with Abagail
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Let's dive into these strategies together and discover how you can maximize your marketing impact without sacrificing precious time and energy! We’re talking about:
Why You Need an Awareness Platform and a Nurture Platform
Choosing Your Platforms
Instagram Marketing Strategies and Analytics
Balancing Experimentation with Repetition
Instagram Stories and Building Awareness
Don’t be Afraid to Sell
How to Use Email
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 26, 2024 • 45min
833: Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With
There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish.Join The Co-op - The Membership for Online BusinessesConnect with Abagail
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Highlights from today’s show:
One Surprising Fear Despite What I Have Built
What It Really Feels Like to Be On the Outside
The Real Reason Women Don’t Talk About Money
How I Trick Myself Into Talking to Strangers
One Way I May Never Be Able to Relate to My Audience
Why It Can Be So Hard to Meet People Where They’re At
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 21, 2024 • 35min
832: Digital Marketing Trends: The Rise of Faceless Marketing
Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business. People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable. In this episode, you’ll learn:
Why Faceless Marketing Works (and Has Always Worked)
The Number One Thing That Builds a Brand Long-Term
The Best Way to Utilize Faceless Marketing
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 19, 2024 • 36min
831: How I Diversified from 1:1 Clients to Digital Products & Courses
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover:
The Story Of The Late Lunch That Changed Everything
How I Went Out On A Limb To Solve a Simple Problem
Three Situations You Might Find Yourself In And How I Could Help
Other Areas You Will Inevitably Grow In As You Grow An Audience
The One Marketing Activity You Should Be Doing To Build Your Business
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 14, 2024 • 40min
830: Generate $1k in the Next Two Weeks with my Pre-Sales Method
Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast.Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 12, 2024 • 1h 1min
829: Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network
Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner! I was approached as someone who built a business and asked to appear on the TV show. All I had seen was a sizzle reel for the show and I basically went in blind. I really think that this is going to have a good impact. Starting out, I had no idea what this experience was going to be like– but I said yes anyway! Key topics from this episode:
Shoot dates changing at the last moment
Styling myself and finding a last-minute makeup artist
Dealing with self-doubt and imposter syndrome
My free day in Los Angeles
What this means for the second half of my career
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 7, 2024 • 53min
828: 9 Critically Important Lessons I’ve Learned from 9 Years in Business
It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was laid off from a startup — I had only been working there for three months. This startup had recruited me for a position I had held for years at a financial firm, where I worked as a graphic designer in strategic marketing. Then, three months later, the entire marketing department was axed in one fell swoop, leaving me with 30 days' notice. What I didn't know at the time was that they were attempting to avoid paying me unemployment.So there I was, paid to occupy space at my desk while I ostensibly hunted for new work. Instead, I seized those 30 days, predominantly throughout March of 2015, to kick-start my own business. Jump forward in time – it’s nine years later – and I am still loving this wild ride! I’ve learned a LOT over the past nine years, and today I get into key lessons I’d like to share with you. Join me today for a trip down memory lane and a breakdown of 9 critically important lessons I’ve learned from 9 years in business!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices