Strategy Hour | Online Marketing for Business Growth

What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly describe. Tune in to hear about: What It Really Means to Have Enough Confidence Breaking Down the Small Business Infinity Loop Two Ways to Capitalize on Magnetic Marketing The Dual Purpose of Nurture Content How to Leverage the Power of Activation Content Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Instagram but that doesn’t mean that it’s the only platform for you. From my perspective, Instagram has the lowest barrier to entry and is the best place to drive free and organic traffic to monetize the work you’re doing there. So, let’s answer some of your questions about how I monetize on Instagram! You’ll learn: How to Overcome Intimidation of Being the ‘Face’ of Your Brand and Posting Reels  How to Captivate Attention Span on Instagram  How to Deal with Most of Your Followers Not Being Your Target Audience  How to Get Your Existing Followers to Engage More  How to Make Sure That Your New Followers Are Your Target Audience Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pay attention to! Every business needs visibility in order to drive new people to discover who you are, earn their trust, and start them down a sales pipeline. If you’re always in nurture mode, then you will run out of leads to nurture because your business will shrink. I did something incredible with Instagram recently and had fantastic results! Today I’m sharing that specific strategy with you.You’ll learn about: Evolving Your Social Media Marketing Strategies How Instagram Visibility Helps Other Areas of Your Business Grow The Importance of Mindset  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to what’s happening in the world. There is so much anger about the state of our world and our economy, what people are saying or not saying, and even how you might choose to run your business.I get it! These are important things to have thoughts and feelings about. But what would it look like to show up in alignment with your truth? At the end of the day, it’s about you, the weight that you carry from these societal expectations, and how that bleeds into your business and career. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can leverage from day one. Whether you believe it or not, you already have an audience and it’s your job to leverage existing connections to build momentum for the life and the business you want. Ultimately, the number of people in your audience and the number of followers you have has little to no influence on how much revenue you can generate.Getting visible isn’t just about growing an audience. It’s about growing a community of real relationships. Emphasizing growing my community rather than chasing the numbers has been empowering, and today I’m sharing that experience. Tune in to learn: How to Utilize a Digital Product to Convert Strangers to Buyers How to Build an Audience You Can Sell to How to Leverage Digital Products to Build Your Audience The Best Way to Communicate with Your Followers Directly The Biggest Mistake that People Are Making Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad things are gonna happen, it's just a fact. But you don't want your business to rely too much on you to handle all the problems. Personally, I don't want to have to depend on someone else for money, and I bet a lot of you feel the same way. You want your business to stay strong even when life gets challenging. It's not about fixing every problem perfectly; it's about keeping things going smoothly even when things get tough.The reality is that being a business owner often entails heightened stress levels. The smallest hiccup can throw off your entire day or even jeopardize your long-term plans. These unforeseen events are a part of life, whether you're an entrepreneur or not. So, how do we confront these challenges head-on and safeguard our future success? In this episode we cover: How to Seek Support & Who to ask for help Dreaming Up a Business That Runs on Its Own The Absolute First Step You've Got to Take Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Danielle Bayard Jackson joins us to discuss how being a high-achieving woman impacts our platonic relationships and the art and science of conflict versus connection. Danielle has dedicated the last six years of her career to studying the latest research about the science of these kinds of platonic female relationships. There’s a massive blurring of lines between colleagues, friends from work, and friends outside of work; especially for high-achieving women who spend most of their time at work and therefore, naturally meet most of their friends in the workplace. So much of your identity rests in achievements and while that is praised by many people, often it’s detrimental to friendships. Many of you don’t know who you are outside of your professional goals and achievements and it’s imperative to figure out what more you have to offer in order to build meaningful friendships. We’re chatting about: Having Different Friends for Different Purposes Making a Change to Your Friendships and Where Conflict Fits in How to Handle Healthy Conflict and Stay Connected in Friendship Tune in to hear about navigating platonic relationships and handling conflict!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The launch process doesn’t have to be complicated! On this episode, Lifestyle and Brand photographer, Dolly DeLong, joins us to talk about how to make launching more stress-free and streamlined, lean into facts over feelings, and create an awesome launch. Tune in to hear: Why Dolly Gives Herself Plenty of Time For Each Launch The One Thing You Really Need to Consider During Launch-Planning How to Leverage Technology to Communicate Your Thoughts How to Stay Focused on Facts over Feelings How to Get Your Priorities in Order Leading Up to a Launch The Systems and Workflow Bundle Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel so alone. Somewhere along the way, I lost myself in my business, before I re-focused and got back in the “feel-good” zone. In this episode, I want to remind you that business can be fun, exciting, empowering, and encouraging! Following your intuition to make your business feel good is going to inspire you in so many ways. It’s going to give you the kind of contagious energy to pursue things in a way that will not only improve your mood but also attract people who want what you’re offering.Since the clock struck midnight on January 1st, I have been in that “feel-good” zone. This year has felt amazing because I’ve allowed myself to focus on things that I genuinely care about, feel good about, and want to see people benefit from! My energy has been the most contagious it has been in years. I’d almost forgotten what it felt like! Tune into the podcast to learn: The Turning Point That Changed Everything What I Needed to Hear When I Wanted to Give Up Why it Doesn’t Have to Feel Like Climbing a Mountain How My Business Began to Make Money While I Put My Life First What it Looks Like For Me to Make it Easy How I Can Help You to Live a Life You’ve Only Dreamed Of Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with others while trying to improve themselves. They crave connection more than ever and this shift has been incredibly interesting to witness. In this episode, Andy Guttormsen, co-founder and CMO of Circle, joins me to discuss what the future holds for online communities.We’ll cover: The Main Difference Between a Following and a Community How to Start Attracting People to Build a Community Why You Just Need to Be Yourself The Most Effective Way to Onboard People into Your Community The Benefits of Showing Up Consistently Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices