Strategy Hour | Online Marketing for Business Growth 847: Diversify Your Income - Part 2: How to Leverage Where You’re At Instead of Starting Over with Shakeemah Smith
Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smith. In 2015, she created her course, Travel Like a Bawse, and since then, she has taught over 2000 women in eleven countries how to master the art of solo travel. Even though her professional background wasn’t in the travel industry, she was able to pull from personal experiences to give people the knowledge they were craving.
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Each and every one of us has a huge opportunity to take the experiences we've had in our lives, be it personal or professional, and transform that knowledge into something teachable that people are eager to learn. Creating digital products may feel like starting over, but it’s important to remember that we all carry with us the wisdom and experiences that brought us to this point. I want you to take a step back and think about what got you to where you are today. What lessons have you learned? What would you do differently if starting anew? What would you skip? Chances are, you’ll find you have a lot more knowledge than you think.
Join me today as I talk with Shakeemah about how she took her knowledge and built a thriving business from it. Discover how Shakeemah approached the shift in her career, not as a total overhaul, but as a starting point to build on all the knowledge and experience she already had!
Episode Highlights
- From Investigator to Traveler, to Course Creator [0:03:55]
- Evolving Your Digital Products [0:07:02]
- What Happened When The Pandemic Hit [0:11:52]
- Unpredictability and The Challenges of Entrepreneurship [0:16:34]
- Why You Have What It Takes To Succeed [0:19:37]
- How to Leverage Where You Are At Instead of Starting Over [0:24:23]
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