Inside Marketing Design

David Preston, Brand Marketing Manager at Sendible, shares insights from his journey as the sole marketing designer at a social media management tool. He discusses the strategic blend of design and marketing, the importance of brand alignment, and the challenges of a competitive landscape. David emphasizes the value of original photography for brand identity and the use of digital tools like Loom and Asana to enhance workflow. He also reflects on project management tactics and the impact of marketing design on customer satisfaction.

What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts.Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company.For more episodes of Inside Marketing Design, head to insidemarketingdesign.co

For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumiWatch the video for this episode at insidemarketingdesign.co/at/moneyboxTIMESTAMPS0:00 - Intro1:55 - Marketing and design team structure4:15 - Marketing focusses at Moneybox6:00 - Working with an agency and freelancers9:00 - Tools of the trade10:05 - Working with a motion designer to create ads12:40 - An example of a recent project at Moneybox16:20 - Measuring success22:40 - Autonomy and the idea backlog23:30 - Working on reactive short-term projects24:40 - Main challenges27:35 - What Mayumi loves about her job & next steps30:45 - Wrapping up

Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.comWatch the video at insidemarketingdesign.co/at/basecampTIMESTAMPS0:00 - Introduction1:50 - Team structure at Basecamp4:45 - Responsibilities as a marketing designer8:40 - Being the designer and the developer12:40 - A/B testing17:10 - The pitfalls of modern marketing20:25 - Tracking, privacy and tools24:00 - Starting a project with copy, not visuals28:35 - Design tools31:20 - Every version of a page is shippable33:45 - Isolation when your work is self-contained35:20 - The future of marketing design at Basecamp36:50 - Why Adam loves marketing design40:20 - Wrap up and closing thoughts

Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.comWatch the video and find more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Introduction2:10 - The WEconnect team structure7:20 - Marketing design focusses9:00 - Dealing with two different target audiences11:45 - Metrics of success14:30 - How a project starts16:20 - Design process & tools20:00 - Challenges21:30 - Usability testing for marketing materials27:00 - Career growth30:10 - Why in-house marketing design?32:25 - wrap up

Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.Try Twist at twistapp.com and Todoist at todoist.comFollow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesignFollow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.comWatch the video at insidemarketingdesign.co/at/doistTIMESTAMPS0:00 - Introduction2:15 - Design team structure at Doist5:20 - Introducing the “Do system” for projects7:00 - In-house vs agency12:00 - Marketing design responsibilities16:10 - How the Do system works18:10 - Design tools & process21:30 - Feedback & trust25:00 - Measuring the success of a project27:50 - Performance reviews29:20 - Challenges32:20 - Being the designer “on call”35:20 - Getting hands on in the code37:00 - Favorite parts of the job40:20 - Wrap up

You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumixTIMESTAMPS0:00 - Introduction1:30 - Team structure6:40 - Marketing team focus8:50 - Social media efforts10:00 - Design tools & workflow10:45 - Working with head office in Japan14:30 - Role responsibilities17:50 - Projects at Lumix21:15 - Brand refinements23:20 - Determining the success of a project26:05 - Challenges & areas for growth28:50 - Favorite parts of the job30:00 - Wrap up

At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be.Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry hereWatch the video & get the transcript at insidemarketingdesign.co/at/surrey-satellite-technologyTIMESTAMPS0:00 - Intro to Emily & Surrey Satellite Technology2:10 - Marketing team structure & output7:00 - Dealing with in-depth subject matter10:00 - Project briefs & final sign off13:50 - Website design & content17:25 - A regular day for Emily21:45 - Goals & measuring performance25:15 - Main challenges29:30 - Design tools30:10 - Favorite parts of the job

In this podcast, designer Brent Palmer shares how he manages multiple design responsibilities at Proof. Topics include team structure, creating templates and guides, marketing focuses, interesting experiment results, challenges, and what he loves about his job.

Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.comWatch the video at insidemarketingdesign.co/at/contentful0:00 - Intro1:10 - Brand design team structure5:00 - What the brand design team works on6:20 - Being promoted to management11:20 - Working on a project at Contentful15:45 - Dividing the design work17:40 - Project management20:50 - Measuring success22:05 - Web design at Contentful25:00 - Goals & challenges27:50 - The impact of brand design in the company31:00 - Wrap up