Inside Marketing Design

In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)LINKSRemilla's Figma Community profile Remilla on TwitterDamien on InstagramCheck out FigmaTIMESTAMPS0:00 - Introduction to Figma1:25 - Brand Studio team structure3:45 - Collaboration with product design on feature launches6:00 - Where a new project starts10:20 - The design process for marketing Figma's new commenting feature13:50 - Brand enablement and review16:30 - The Figma brand pillars18:45 - Figma's approach to sub-brand design22:45 - Role responsibilities for Damien and Remilla27:00 - Project management29:50 - Making time to work on the brand itself31:40 - Web design & development at Figma34:05 - Metrics of success and iterating40:00 - Marketing design system and style guides44:15 - Using Figma at Figma!46:10 - What Remilla and Damien are most proud of48:35 - Wrap up

Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.LINKSFollow Lucy on TwitterCheck out HydrogenAnd check out ShopifyTIMESTAMPS0:00 - Introduction1:40 - The MUX team structure4:40 - Use of the UX title at Shopify6:45 - From centralized to decentralized13:20 - Collaboration with the product team on Hydrogen16:35 - Partnering with product marketing19:10 - Designing the Hydrogen brand & landing page23:45 - Collaborating in a remote setting25:30 - Project timeframe27:35 - The main Shopify brand30:45 - The Hydrogen brand35:05 - Regular responsibilities for the core MUX team38:00 - Testing & metrics of success44:30 - Project management & prioritising time48:05 - What Lucy is most proud of49:45 - Closing thoughts

Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Berenice on TwitterAnd on InstagramBerenice's siteCheck out Hello SignListen to/watch the Dropbox episode!TIMESTAMPS 0:00 - Introducing HelloSign1:55 - The early days of design at HelloSign5:50 - Design at helloSign after the acquisition7:55 - How Berenice and HelloSign fit in to the Brand Studio team13:20 - Creative review meetings & design collaboration17:30 - The HelloSign brand20:10 - Project planning & kickoff25:20 - The landing page design process29:00 - Using Webflow for the marketing site31:00 - Collaboration with Marketing34:25 - How Berenice's role has changed over the years37:15- Metrics & responsibilities41:20 - Advice for a designer getting acquired44:45 - Moving the HelloSign site to Webflow50:00 -  Do me a favor?

In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Liz on InstagramCheck out Dropbox TIMESTAMPS0:00 - A little about Dropbox1:55 - The 'end-to-end' approach to brand at Dropbox4:00 - Brand studio team structure10:15 - Getting buy-in for a team structure change14:15 - The work involved in See, Buy, Use17:45 - Collaboration with Marketing on the homepage23:50 - A product strategy approach to a website25:25 - The design and development process for the homepage30:20 - Experimentation and optimisation32:25 - Making a visual identity system flexible35:00 - Working with agencies37:20 - Metrics of success44:00 - Project management at Dropbox47:00 - What's next for Brand Studio52:00 - Takeaways

When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Stewart on TwitterCheck out Loom TIMESTAMPS 0:00 - About Loom 1:50 - Team structure at Loom 7:30 - The benefits of in-house brand design 10:10 - Areas of focus for the brand design team 12:25 - Infusing brand in the product 18:40 - Tools at Loom 20:30 - Metrics of success and testing 26:15 - Building the marketing site 27:40 - The Loom brand 30:10 - The rebrand project 37:15 - How the team collaborates on a project 44:20 - Current challenges 46:40 - "It's only software"

Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSMonica's YouTube channelFollow Monica on InstagramInstacart

Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Julia on TwitterCheck out Buffer 

Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Cory on TwitterCheck out Cory's logo layout Figma plugin! Check out NotionSee how I use Notion for my own side hustles

Discover the secrets behind Stripe's renowned website designs and the 2020 site redesign process. Explore topics like design team collaboration, project planning, user research, and future plans for design at Stripe.

Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSVisit Matt's site: https://www.mattplays.co/Follow matt on Twitter: https://twitter.com/mattplays_And on Instagram: https://www.instagram.com/mattplays.co/Check out Help Scout: https://www.helpscout.com/Check out In The Works: https://intheworks.helpscout.com/Get more episodes at https://insidemarketingdesign.co TIMESTAMPS0:00 - Introduction to the show & to Help Scout!2:30 - Design team structure at Help Scout3:50 - Matt's responsibilities as Lead Brand Designer6:10 - Collaborating with product design (fika!)10:40 - How Help Scout markets its product11:50 - Imagery for content15:35 - The design process for In The Works22:35 - The build process for In The Works26:15 - How components help the brand designers collaborate33:20 - Measuring the success of a project37:30 - Project timelines38:50 - Iterating, testing and improving designs43:10 - What Matt is most proud of ABOUT THE SHOWInside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. ABOUT THE HOSTInside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.