S02E11 Inside Marketing Design at Figma

In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)

LINKS

Remilla's Figma Community profile 

Remilla on Twitter

Damien on Instagram

Check out Figma

TIMESTAMPS

0:00 - Introduction to Figma

1:25 - Brand Studio team structure

3:45 - Collaboration with product design on feature launches

6:00 - Where a new project starts

10:20 - The design process for marketing Figma's new commenting feature

13:50 - Brand enablement and review

16:30 - The Figma brand pillars

18:45 - Figma's approach to sub-brand design

22:45 - Role responsibilities for Damien and Remilla

27:00 - Project management

29:50 - Making time to work on the brand itself

31:40 - Web design & development at Figma

34:05 - Metrics of success and iterating

40:00 - Marketing design system and style guides

44:15 - Using Figma at Figma!

46:10 - What Remilla and Damien are most proud of

48:35 - Wrap up