Inside Marketing Design cover image

S02E11 Inside Marketing Design at Figma

Inside Marketing Design

00:00

How Did You Come Up With the Brand Language?

When I joined in 2020, the company had just refreshed. The brand team had strategized a brand language. These pillars really represent our North Star and source of truth. But as we grow and evolve, which brands always do, it's important for us to make sure it still feels good. And so however that's manifested, those are some pillars that we like to speak to.

Play episode from 16:34
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app