Inside Marketing Design S02E02 - Inside Marketing Design at Help Scout (with Matt Plays)
Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Visit Matt's site: https://www.mattplays.co/
Follow matt on Twitter: https://twitter.com/mattplays_
And on Instagram: https://www.instagram.com/mattplays.co/
Check out Help Scout: https://www.helpscout.com/
Check out In The Works: https://intheworks.helpscout.com/
Get more episodes at https://insidemarketingdesign.co
TIMESTAMPS
0:00 - Introduction to the show & to Help Scout!
2:30 - Design team structure at Help Scout
3:50 - Matt's responsibilities as Lead Brand Designer
6:10 - Collaborating with product design (fika!)
10:40 - How Help Scout markets its product
11:50 - Imagery for content
15:35 - The design process for In The Works
22:35 - The build process for In The Works
26:15 - How components help the brand designers collaborate
33:20 - Measuring the success of a project
37:30 - Project timelines
38:50 - Iterating, testing and improving designs
43:10 - What Matt is most proud of
ABOUT THE SHOW
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.