S02E01 - Inside Marketing Design at Sendible (with David Preston)

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Sep 28, 2021

David Preston, Brand Marketing Manager at Sendible, shares insights from his journey as the sole marketing designer at a social media management tool. He discusses the strategic blend of design and marketing, the importance of brand alignment, and the challenges of a competitive landscape. David emphasizes the value of original photography for brand identity and the use of digital tools like Loom and Asana to enhance workflow. He also reflects on project management tactics and the impact of marketing design on customer satisfaction.

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ANECDOTE

Joining Post-Rebrand

David joined Sendible after a rebrand, allowing him to build upon an existing foundation.
This let him evolve the brand while maintaining the initial rebrand's essence.

ADVICE

Unique Photography

Incorporate your own photography into your visual content to stand out, especially on social media.
This adds a unique touch instead of using generic stock photos that competitors might also use.

INSIGHT

Tagged Project Board

Create a tagged project board to track all brand touchpoints and filter by channel for progress updates.
Doing this allows for efficient monitoring and monthly company-wide updates.

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Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow David on Twitter: https://twitter.com/thewzrdharry
Check out David's site: https://thewzrdharry.com
Find out more about Sendible: https://www.sendible.com

Get more episodes at https://insidemarketingdesign.co

TIMESTAMPS
0:00 - What to expect for season 2
1:30 - About Sendible & today's guest
3:10 - David's role & responsibilities as Brand Marketing Manager
5:40 - What David works on day-to-day
9:00 - The Sendible marketing website
13:00 - Marketing at Sendible
15:00 - Sendible brand & messaging
18:50 - The web design & testing process
26:10 - Tools & software
27:25 - Why David does his own photography
29:15 - Measuring success & data
31:10 - Project management
32:45 - Designing social media images
35:55 - Design system & staying aligned with product
37:50 - Challenges David is facing at the moment
39:40 - Planning work in 2 week sprints
42:35 - The impact of marketing design at Sendible

ABOUT THE SHOW

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

ABOUT THE HOST

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.