Inside Marketing Design
Charli Marie Prangley
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
Episodes
Mentioned books
Jul 8, 2020 • 42min
S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)
In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnieIf you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflowWatch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!)TIMESTAMPS0:00 - Introduction & Webflow overview1:45 - Webflow team structure5:15 - Webflow’s approach to marketing9:05 - Project management14:50 - Design tools & process19:45 - Content & writing copy23:55 - Measuring the success of a project27:15 - Running A/B tests29:45 - Performance reviews & areas of growth34:20 - Challenges for the brand studio team37:20 - Having full ownership of the work40:00 - Wrap up
Jul 1, 2020 • 38min
S01E01 – Inside Marketing Design at ConvertKit
Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing.See the video and transcript at insidemarketingdesign.co/at/convertkit0:45 - Why I created this series & what to expect02:05 - About ConvertKit & the team05:00 - My marketing design responsibilities10:50 - Design and project management tools13:10 - The process for working on a web project24:35 - Performance & success metrics28:30 – Challenges I face in my role33:15 - Areas of growth34:30 - The impact of marketing design at ConvertKit35:50 - What I love about my jobFollow me on Twitter @charliprangley and check out my personal website at charlimarie.comLinks mentioned in the episodeConvertKitMeasure What Matters (Book about OKRs)Standardized design salaries at ConvertKit (video)
