The Art of Selling Online Courses

Send us a textCalvin's the CEO of WILD success. He's a world-leading trainer and author, and coach in the area of personal transformation. He also helps people to become professional life coaches and he supported 200,000 clients in over 80 countries, he's developed something called the wild method, which is a breakthrough way of producing results in people's lives. In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Calvin talks about how working for free for Christopher Howard in Bali for three months got him to where he is right now. He reveals how a set of techniques called NLP, Neuro-linguistic programs, helped him figure out how to do live events that people want to attend. He shares a story of how he earned a big amount of money while getting a massage!Calvin takes us on a tour around live events and how to make them appealing to the audience. He explains how his training and live events are connected and how he managed to incorporate the live events into a digital world.We talk about scaling online businesses, ways for getting people to sign up for more than just one training, and what to do to make sure they will actually complete it. Calvin talks to us about how he managed to increase his revenue, explains why in his case having a good team is a key to success, and shares how COVID influenced his situation.What You’ll Learn In Today’s Video:◉How working for free for someone can help you start your own business◉Why it’s good to have your live events implemented in a digital world◉How Calvin managed to earn money and get an audience while getting a massage in Bali◉Why you should always think about scaling your business without involving your emotions◉How Calvin coped with the COVID situation and how it influenced his business◉What are the training, programs, and masterminds that Calvin has, and how it’s all connected◉How a good interaction with your audience can help you scale your business◉What are the strategies Calvin uses to make sure people complete his courses

Send us a textCharles Byrd is not only one of the most connected people in the online space and, but he also knows how to help you to set up lucrative promotional deals. He helps his students and his clients book in hundreds of thousands of dollars worth of business.  He knows how to get you leads without needing to pay for advertising and if that's music to your ears and you want to grow your business, Charles is definitely one to listen to. Charles has a proven record of helping others create super profitable joint venture partnerships.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Charles takes us through his journey on how he went from being a director at a billion-dollar software company to selling his own courses. He shares with us the secrets of relationship building, getting your ideal audience through contacts with other people, and putting your products in front of them.We talk about pricing the courses online, converting, and email marketing. Charles reveals how he helps people to kill the chaos that builds up when they have an overload of information. With the use of the latest technologies, he finds innovative ways to scale businesses and collaborate with more and more people.Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.What You’ll Learn In Today’s Video:Why it’s important for your business to build relationships with other peopleHow important it is to have a system that you follow every timeWhat are Charles’s strategies for getting a new audienceHow to provide more value to your customers through a short conversation with themHow to “wow” your customers so they stick with your productsWhy it’s important to connect with some people even though they are not your ideal clientWhy it’s important to figure out who is worth working with you and for how much

Send us a textDavid Belliveau is a co-founder and lead instructor at Paintable, digital nomad, globetrotter, and ice cream addict. He is a self-taught digital artist and entrepreneur specializing in illustrations and realistic portraiture. And when he's not painting for clients, he spends most of his time teaching others. In 2015, he co-founded Paintable, an online art school built to empower budding artists around the world, and over the years he's been fortunate enough to teach thousands of students. His goal is to show people how to follow their dreams, use their talents, and believe in themselves by practicing and going through everyday exercises.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, David takes us on a tour around digital art. We are talking about how he started his career as a digital artist, co-founded his current company, and how now he teaches people around the world how to use their talents and follow their dreams. David is sharing his strategies and ideas on launching online courses in the field of digital art and how to make them speak to the audience.We talk about scaling online businesses, ways for getting people to visit the website, and driving more and more traffic to the funnel. David reveals how he managed to increase his revenue and explains why a good lead magnet is a key to success. His ideas on life lessons for success in this interview change people’s perspectives on what it means to be an artist today.What You’ll Learn In Today’s Video:Why it’s crucial to prepare amazing free material your audience can downloadHow important it is to have a hard-working, supportive team that helps you reach your goalsWhat are David’s funnel and marketing strategyHow to use a challenge to motivate your audience and make them love what you’re doingHow to bring more clients by giving your audience free valueWhy it’s important to make people believe in themselves before they are ready to buy your productWhy webinars are an important part of any funnel which can bring you more clients and more sellsHow everybody can start their business without being an expert in marketing

Send us a textDr. Shannon Weeks is the founder behind qahomestudy.com which sells Quintessential Applications, a clinical protocol taught by Dr. Schmitt and Dr. McCord, an online course that supports physicians from every discipline to help their patients heal faster.Dr. Weeks is a board-certified, primary care physician who earned his medical degree from the National College of Natural Medicine in Portland, Oregon. He is also board certified in Applied Kinesiology. Dr Weeks believes in treating the whole patient and focusing on the cause of the illness, whether it is structural, nutritional, or emotional. His goal is to help free patients from the burden of present or previous health conditions and to prevent future illness.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dr. Shannon shares about how Quintessential Applications came into existence, and we get a walkthrough of how he transformed conventional medical training by giving doctors the chance to improve their craft at their own pace, in their own time, simply by offering valuable and proven information in the form of an online course.We also talk about running launches, his tripwire funnel, how he gets traffic, how he converts and positions the Quintessential Applications course as a premium offer.What You’ll Learn In Today’s Video:◉How to market and position your course to a niche audience◉How tripwire funnels work and how you can implement them yourself◉How to answer to your customers’ objections in your funnel and copy◉How to connect your offers in a way that makes sense to your customer◉What is product splintering and why it matters to online course creators◉Where a webinar fits in a sales funnel for an online course◉How to experiment with different pricing strategies◉What makes promotions a sustainable business strategy for online courses

Send us a textAndy Fossett is a lifelong martial artist and a former school teacher. And he's deeply concerned with autonomy and fitness education. He's CEO of GMB fitness, and he's dedicated to providing an open and accessible culture for clients and for staff to enjoy more of what they're truly capable of. At GMB, they're selling courses about physical movement and absolutely crushing it.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we have a fascinating talk about understanding your target audience’s pain points and objections so that you can provide massive value with your online course. It’s not about just making the sale, it’s about making sure that your course can actually help someone achieve their goals and see results.We talk about segmentation, nurturing, and helping a lead move through the buying process by offering answers to their questions, understanding what makes them tick, and in general, providing valuable information. We touch base on how as an online course creator you can support your prospects so that they can get to making the purchase decision on their own terms, feeling utterly satisfied and confident that the program they're going to invest in, is the one that best suits their needs.What You’ll Learn In Today’s Video:How to hire and train your team for customer empathy and how that translates to salesWhy your customer support team should know your products in and out and deeply care about the results your customers could getHow to segment and update your CRM based on customer’s buyer journey and readiness to buyHow to differentiate your course by focusing on transformation rather than benefits or featuresWhy listening to your customers is going to pay off in the long termHow to identify the customers that are a great fit for your online course and how to nurture those that aren’t ready to buy just yetWhat is Andy’s funnel and email marketing follow up strategyHow to run launches that sell without risking high unsubscribe ratesWhy you should focus on building engagement and trust with your prospects and clients instead of obsessing over email open ratesA unique strategy for helping prospects overcome objections about buying your course

Send us a textMark Webster is one of the co-founders of Authority Hacker, where they share actionable education for website owners.Mark got his start in online marketing tinkering with AdSense campaigns and creating ClickBank products back in 2008. And after growing and selling a successful agency, him and his business partner, Gael started their own portfolio of authority sites. And then they started Authority Hacker, where they teach other people how to start and grow content websites.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Mark is going to take you behind the scenes of his Authority Hacker course business. He is sharing the ins and outs of his strategies for generating traffic, converting leads, and positioning his products to appeal to the right audience.We also talk about secret hacks for increasing online course sales such as pricing strategies, scarcity and urgency tactics, using retargeting with webinar funnels, and email marketing. Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.Mark Webster has a simple and straightforward plan for success. He uses high quality content to get people excited about his courses, and then he utilizes launches and an evergreen webinar to get them engaged. It’s been so successful that his online course business is thriving!What You’ll Learn In Today’s Video:How to differentiate offers based on customer skillWhat Mark’s specific business model looks likeWhy a launch based business model is better than a permanent open cartHow scarcity and urgency help you sell more coursesHow to run promotions without having to reinvent the wheelHow to use email marketing to follow up with webinar registrants depending on their engagement levelUsing Facebook retargeting vs Facebook cold ads to get leadsWhat are some benchmarks for website sign up rates for online coursesWhy Black Friday sales aren’t always a good promo idea

Send us a textAlan Matthews is the founder and content creator at Classical Guitar Shed where he teaches people how to play classical guitar. He started his online course business in 2013 and for two years, his only focus was delivering massive value through his website and blog. Two years later he launched his first online course and today he makes over $400K per year.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Alan is going to share with us how he did it, reveal his entire tripwire funnel, and shows us behind the scenes of what happens after a visitor becomes a lead and later on converts to a customer.Alan goes on to share what a big difference one tactic made in increasing conversions and overall audience engagement.  We also get a peek inside his email nurturing and segmentation strategy as he walks us through tactics that include segmenting his audience just as they become subscribers, nurturing content, and the use of a bridge sequence that introduces his offer.𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐈𝐧 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐕𝐢𝐝𝐞𝐨:◉ Why a tripwire builds trust with your audience◉ How to segment your audience as they enter your email list and why◉ How to segment your audience by engagement KPIs ◉ How to use email marketing to nurture your audience from cold, warm to hot◉ What is a bridge and how to use it to prepare your leads for a pitch◉ What a pitch email sequence looks like◉ How to introduce a downsell via an automated email sequence to warm leads