The Art of Selling Online Courses

Send us a textJosip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the power of upsells and order bumps. Josip is using some great examples to explain what they are and how you can earn thousands of dollars just by implementing them. We share some amazing stories of our Instant Course Sales program clients who saw their first results in just a week, hoping to inspire you to create your first upsell and order bump now!For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:What order bumps and upsells areExamples of upsells that you can use for your course businessHow to set up your own upsells and order bumpsDifference between one-click and two-click order bumpsWhat are the biggest mistakes in their implementation and how to avoid them

Send us a textMonica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica explains the psychological aspect of copywriting and getting people to make an action based on an emotional trigger. We learn what are the differences between sales, landing and product pages and how to use them without being too ‘salesy’.Monica explains the elements that every high-converting sales page should have and shares her most valuable tips for each element that she has discovered throughout her 10-year-long copywriting experience. She introduces the ‘15-step formula’ which helps our clients to take their copywriting skills to the next level.For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:How to create closer connections with your audienceDifference between sales, landing and product pagesElements of a high-converting sales pageTips for writing an eye-catching headlineHow to differentiate yourself from your competitors using social proof

Send us a textJaryd is a leading Australian business coach, mentor, and online business professional. He is the Founder & CEO of Buying Online Businesses. Since Jaryd went from a plumber to building an online business empire, he now dedicates his time to teaching individuals all around the world how to exit the rat race, replace their income and live a life they always desired.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jaryd explains the overall concept of buying online businesses as a part of a business growth strategy. We compare different processes of acquiring an audience done in a ‘traditional’ way compared to acquiring an audience from a bought business.We go deeper into what kinds of business you should consider if you are planning to buy one and the numbers behind that. You’ll hear how much money you should invest and what are the steps in the process of buying a business. Jaryd explains the process of removing a person from the face of the business to ensure a smooth transition when such a thing is needed after a business is purchased.What You’ll Learn In Today’s Video:How buying an online business can help you to acquire more audienceWhat are different types of online businessesWhat are the steps for buying an online businessHow much time and money does that process require and when should you expect the first resultsHow to detach yourself from a personal brand and ensure a smooth transition

Send us a textChristopher is a lifelong music lover. Determined to become “musical,” he took lessons in cello, clarinet, piano, saxophone, and electric guitar, and sang in numerous choirs and ensemble groups. In his 20s he discovered a technique called “ear training” which finally began to unlock some of the skills he’d always thought took talent, like playing by ear, improvising, jamming and writing music. Inspired by his own progress, he started a company to help other musicians develop their musicality in fun, easy and effective ways. He now leads a 10 person team at Musical U, providing a membership program and courses for adult musicians worldwide.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Christopher tells a story of how his ear training app, which became popular overnight, turned into a successful course business. He also shares how switching a revenue model from single payments to memberships helped him double the annual revenue.We discuss how you can promote your offers through a variety of options while keeping value at the center of a promotion. Also, we remember some of the most influential podcasts which improved our business and marketing knowledge and go through the important concepts learned such as education-based marketing.What You’ll Learn In Today’s Video:Why you should start being comfortable with promoting your coursesHow strategic changes make a great impact in the long runDifferences between different revenue models for courses and how to build your ownWhy are your loyal customers also your best salesmen How to structure your offer based on the inputs from your target audienceHow to keep email promotions interesting and effective

Send us a textJeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs. In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.SubscribeFor more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:How to talk about courses with people of different expertise How partnerships can boost your course business and why you should implement them thoughtfullyTips and tricks for segmenting your target audienceHow cutting out a portion of your subscribers can increase your average subscriber qualityHow to gain confidence and build an audience for your first webinarResources In This Video Interview:Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook GroupThis interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

Learn from copywriting expert Monica Buduyu as she shares tips on crafting persuasive copy for email promotions and sales pages. Discover the importance of creating a customer avatar and using customer language for effective marketing. Master the art of persuasive copywriting for sales pages, including addressing objections and utilizing emotional appeal. Explore strategies for effective email promotions, such as segmenting the audience and providing value before promoting products.

Send us a textJane has helped hundreds of experts create and sell their online courses with clarity, confidence and ease. She’s the founder of scale your genius. She’s on a mission to inspire and guide coaches, experts and consultants to reclaim their time. She helps them earn more, create more impact and show that leveraging your time and scaling a business doesn’t have to mean that you get poor quality results or poor quality service. She wants to rid the world of crappy online courses.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jane talks about making online courses and how to earn more by doing less! She shows us her hybrid model that proved to be very effective and successful. Jane also explains why she is not a big fan of group coaching programs or masterminds. Instead, she rather does one-to-one coaching.We talk about who should take up a group support or a group course and who should follow her steps and try a one-to-one model. Jane reveals that you can earn the same amount of money whether you are doing a full one-to-one support group or just a part of it. She talks about digital modules that you should build for your courses in order to save your own time but at the same time still make the most of it for your clients.For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:Why one-to-one coaching is better for some people than group coachingHow to use digital modules to make an awesome online course for your clientsWhat to do to earn the same amount of money by doing a part of one-on-one coaching as if you did the full oneHow to leverage your time and scale your business without having poor quality resultsWhat is a hybrid model that Jane is using and how does it work

Send us a textJosip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Josip focuses on one project and talks about lead magnets. He is telling us how to increase opt-in rates and get more visitors to the website.We talk about four steps that can help you optimize your page, get more people to sign up for your email list, and therefore help you sell more of your products. Josip gives us real-life examples from our clients which proved to be working very well. He explains what inline forms are, why we should use banners throughout our page and why lead magnets are so important. He loves talking about numbers be prepared there will be a lot of them!For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:◉What are the steps to improve and optimize your website◉Why lead magnets are so important◉How to increase your opt-in rate and get more visitors to your website◉What are inline forms and where should they be on your website◉How important is the placement of the lead magnet on your website◉What is a good opt-in rate and how to get to that number

Send us a textLiz is turning bloggers into business owners. She knows how to write a newsletter real quick and how to get people on your list to buy your stuff. And the first product that she ever sold was about poop. So we might get into that and now she's selling access to Google docs. And she's gonna explain more about all of that.In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Liz tells us more about email marketing, copywriting, the value of it, and how to use that to scale your business. She explains how it happened that her first book was about poop, how it got so popular, and how she managed to start her business off of that.We talk about the email marketing strategies Liz uses, how she engages with her audience and why it’s important to get close to people before trying to sell them something. We learn how she used the love for RVing to turn it into courses which brought her a nice amount of money and why she thought about it in the first place. Liz also tells us why you should not listen to Mrs. Miller from your high school!What You’ll Learn In Today’s Video:◉How you can start a business even if you live in an RV◉How literally any idea can be turned into a good business◉Why is it important to connect with your audience before you sell them anything◉How to use email marketing properly◉How to get a high click-through rate and high open rate◉Why Mrs. Miller from your high school is not good for you◉How you can sell a course on a topic you have no idea about just by understanding your audience

Send us a textBen is head of WODprep and a dedicated online CrossFit coach. Ben’s passionate about helping fitness athletes of all abilities get the competitive edge and learn new skills. WODprep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to RX in every workout. They want people to see what their bodies are truly capable of. In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Ben tells us how he started his business in this online crazy world. He shares a secret how he went from running a physical CrossFit gym to having a CrossFit gym online. Ben talks about his courses, how he managed to interest his audience by teaching about fitness online instead of in the actual gym.We talk about the prices of his courses, how he gets traffic from his three-legged stool: YouTube, Facebook, and Instagram. Ben reveals why it’s important not to stick to one topic but expand the courses to more areas in order to get more people interested in your product. We learn how he uses the bonuses and free training to attract his audience.What You’ll Learn In Today’s Video:◉How you can run a CrossFit online without having a physical place◉Why it’s important to expand courses and not stick to one topic only◉How to attract customers with bonuses, free training, and upsells◉How adding a free T-shirt can bump up the sale of your courses◉What are Ben’s strategies for scaling his business◉How Ben manages to earn million dollars by using paid traffic funnels◉Why hiring a team is better than doing everything by yourself