The Art of Selling Online Courses

John Ainsworth
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Nov 17, 2021 • 32min

28 How To Overcome the Fear of Sending Email Promotions - With Kim Doyal

Send us a textKim Doyal, who you might know as The WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist.In this episode of ‘The Art of Selling Online Courses’, Kim is telling us how her unique approach to copywriting helped her overcome the fear of sending email promotions frequently. Prepare to be blown away by her practical copywriting tips which are going to help you create content that your audience is going to love.In This Episode We Talk About:- Overcoming the fear of sending email promotions frequently- Kim’s 3 core values for creating an engaging content- Launch tactics that brought 500 sign-ups in 10 days- Different angles for your next email promotion- How Kim created a full course from a lead magnetResources in this video interview:Visit Kim’s website and subscribe to the #FtheHUSTLE Newsletter: https://kimdoyal.com/ Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook Group: https://www.facebook.com/groups/advancedcoursecreators
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Nov 5, 2021 • 44min

27 These Simple Tricks Increased David Vignola’s Course Revenue by 30-40% in 3 Weeks

Send us a textIn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, John and David are talking about the data-driven approach to scaling an online course business. In This Episode We’ll Also Talk About:Understanding the data behind an online course2 tricks that increased David’s course revenue by 30-40%Setting up a regular email promotion scheduleSimplifying the process of writing emailsThe most important KPIs you should trackResources In This Video Interview:Visit Home Recording Made Easy https://www.homerecordingmadeeasy.com/Visit Mixing Made Easy https://www.mixingmadeeasy.net/Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook Group
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Nov 3, 2021 • 26min

26 How To Effectively Create and Manage SOPs - With Rita Ainsworth

Send us a textBehind Data Driven Marketing there is a fully remote team and we’ve been operating remotely since day one. In this episode, Rita and I are talking about the main component of our work that enables all processes to run smoothly - SOPs (Standard Operating Processes).In This Episode We'll Talk About:- What an SOP is and why you need it- Which processes should have a dedicated SOP- How to write an SOP and who should be the one doing it- The best software we are using to create and store SOPs- Outsourcing - how to use it to your advantage
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Oct 20, 2021 • 32min

25 From 1-on-1 Consulting to Creating One of the Biggest Notion Courses – With Marie Poulin

Send us a textIn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Marie is sharing her journey of becoming one of the biggest experts in Notion.In This Video We’ll Talk About:Turning templates into upsells that your audience will loveSwitching from 1-on-1 consultations to creating online coursesMoney mindset changes related to the business growthDesigning a business that accommodates Marie’s lifestyleHiring people – from Virtual Assistants to Managers
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Oct 18, 2021 • 43min

24 How Jono Petrohilos Built An Online Personal Trainer Community With Almost 15,000 Members

Send us a textIn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors.In This Video We'll Talk About:How Jono used Facebook ads as his biggest lead sourceThe strategy behind selling a $2000 course successfullyTips for selling online courses through callsThe structure of Jono’s 4-email promotional sequenceThe most important KPIs you should trackAbout the speaker:Jono is the co-founder and director of Fitness Education Online, the largest provider of online courses for Fitness Professionals in Australia. Jono’s company sells over 100 online courses a month and generates over $1,000,000 a year in revenue. Jono has recently started up a new business the Course Creator Community helping aspiring course creators to do the same.
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Oct 8, 2021 • 47min

23 Grow Your Revenue Faster by Selling More to Your Current Customers – With Thanh Pham

Send us a textIn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Thanh Pham is giving us his best pieces of advice that have helped him build the top resource for over 15 000 clients who want to become more productive – the Asian Efficiency.In This Video We’ll Talk About:Closing the time gap between your customers’ first and second purchasesIncreasing your efficiency by repurposing contentCreating joint ventures in the online course industryEmails for warming up your audience before launchHiring people without hurting your budgetAbout the speaker:Thanh Pham is the founder of Asian Efficiency, a productivity training company, where they help people become more productive at work and in life. He started Asian Efficiency in 2011 and has helped over 15,000 clients, with a blog that attracts annually over 1.5 million readers, and their podcast The Productivity Show is the #1 productivity podcast with over 10 million downloads. Thanh has been featured in Forbes, Fast Company, and Inc magazine as a thought leader and he gives keynotes across the world on productivity, efficiency, and time management.
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Sep 10, 2021 • 37min

22 Plan, Don’t Leave Things to Chance – With Rita Ainsworth

Send us a textThis episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.What You’ll Learn In Today’s Video:What is killing your productivity and ways to overcome itWhy planning 6-8 weeks ahead is better than quarterly or yearly planningHow can breaking a task into smaller chunks help youHow to prioritize your workUseful tools and software for productivityAbout the speaker:Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.
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Aug 13, 2021 • 19min

21 Learn How To Send More Promotional Emails Without Annoying Your Audience – With Josip Belina

Send us a textOn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.What You’ll Learn In Today’s Video:How to send more emails without annoying your audienceTips for writing 6 promotional emails in only 2-4 hoursDifferences between launches and email promotionsHow to do more email promotions if you only have 2-3 coursesHow to structure an effective email promotionAbout the speaker:Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.
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Aug 9, 2021 • 31min

20 This Is What a Million Dollar Funnel Looks Like – With Jacques Hopkins

Send us a textIn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.We go step-by-step through the processes of Jacques’ funnel. He explains how the funnel was built using Jeff Walker’s Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.What You’ll Learn In Today’s Video:What a million-dollar course funnel looks likeTraffic sources that worked the best for JacquesWhat is a Product launch formula and how you can implement itHow Jacques makes his only lead magnet convert constantlyWhether you need fancy software for an impactful webinarAbout the speaker:Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.
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Jul 30, 2021 • 26min

19 Here’s How Dennis Moons 2x Monthly Revenue and Lead Conversion Rates With Current Traffic

Send us a textIn this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.What You’ll Learn In Today’s Video:How to increase revenue without investing in content productionWhy you should do more than 2-3 email promotions per yearBeliefs that helped Dennis overcome the fear of sending more promotional emailsHow to overcome a growth plateau How Instant Course Sales program can help you to scale your business

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