
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Latest episodes

Jul 28, 2021 • 43min
Going Omnichannel with American Fireglass CEO Matt Doll
The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.comMatt answers these questions:1) How exactly did you get into fireglass - how was it born - what is the history of the company2) I imagine you were distributing primarily through the store model. What were some of your strengths you developed to succeed in the store model?3) This conversation is incomplete without me acknowledging this is the story of true American home grown entrepreneurship. As covid hit and the store model slowed down and froze for a short period, what were areas you needed to focus on to keep the company growing and delivering for all your teams and for the brand?4) How did you pivot to being omnichannel? Did you feel it's a must do go forward, what data said it's a must do?5) We know you also adopted DTC - what did you have to do to optimize in 2020 to go DTC? What new muscles did you have to build?6) Now that we got DTC out of the way, could we dive into what ecommerce capabilities in omnichannel leading brands do? Have you built processes to support this for your own brand?7) How are you preparing for a new instore model where browsing, deciding may all happen online and the pickup maybe in store? Is there a digital element of instore needed?8) What is your advice for entrepreneurs like you who have depended on the store model, maybe even regional - go forward? How should they get their path paved out for their brand?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 24, 2021 • 50min
CPG & Retail Mobile Loyalty Platforms with Fetch Rewards' Wes Schroll
The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love. Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch Rewards online at: http://fetchrewards.comDownload the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649Download the Fetch Rewards app for Android: https://play.google.com/store/apps/details?id=com.fetchrewards.fetchrewards.hop&hl=en_US&gl=USWes answers these questions:1) How did the idea that transformed into Fetch came to be?2) So you have this business model that proved to be successful at winning some academic competitions, generating some seed money. How did you take this from a PowerPoint deck and some Excel spreadsheets and turn it into an actual business? 3) How did you go about getting that first big brand client and what proved to be the key differentiators between existing digital coupon and rebate programs or more traditional promotional mechanisms like FSIs? How does Fetch’s user experience involve less friction?4) Could you tell us about some of the key challenges partners are coming to you with? What are they struggling with? And why are they coming to Fetch to solve it?5) How does Fetch help brands satisfy their need for purchase attribution data points to fuel CRM, digital marketing and innovation?6) You recently announced a comprehensive partnership with the Albertsons Companies. Would you break down how this differs from your CPG brand loyalty building solutions and whether this actually enhances the value proposition to your users?7) Fetch has also moved into the restaurant vertical, helping QSRs with loyalty engagement. How did this come about and what is it that you help them do from a targeting and conversion perspective?8) What are some of the CPG/Retail industry dynamics that you think will transform consumer loyalty engagement in the next few years and how are you positioning Fetch Rewards to win in these conditions?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’ CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 21, 2021 • 33min
Accelerating Omnichannel & eCommerce with Crossmark's Chris Moye
The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services. Follow Chris on LinkedIn at: https://www.linkedin.com/in/moyechris/Follow Crossmark online at: http://www.crossmark.com/ Chris answers these questions:1) Since CROSSMARK works with countless retailers and CPGs, from that view, what are your thoughts on the current grocery space?2) You’ve started a real digital transformation at CROSSMARK. Can you speak to that? Why was it successful?3) Our understanding is that CROSSMARK’s vision centers around something you call Accelerator. What is Accelerator? What makes Accelerator different? How do clients benefit?4) What are the plans for eCommerce at CROSSMARK, and how does it tie to Accelerator?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 17, 2021 • 47min
Retail Media with Sam's Club's Abi Subramanian
The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam's Club online at: http://samsclub.comAbi answers these questions:1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the store display opportunity?3) Which categories are seeing the largest growth in retail media? Which categories should vendors step change their approach to this?4) What technology aspects are being brought into the business everyday? How does it connect from a website to the cart to the store?5) What are the various features of retail media offered by Sam’s? SEM or are there other capabilities?6) What can partners expect back? Data, metrics? How is success measured?7) What are the behavior or activities of a vendor best in class partnership with Sam’s?8) What is your advice to the industry with eCommerce? What about the newer categories that have sped up last year like food and beverages? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 14, 2021 • 35min
Scaling Brands Through Digital Tooling with Isomr Group's Michael Hauck
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution.Follow Michael Hauck on LinkedIn at: https://www.linkedin.com/in/michaelhauck/ Follow Isomr Group online at: http://isomr.group Michael answers these questions:1. The pandemic was in full swing when, in the summer of 2020, you decided to venture out from the W2 lifestyle and form your own business. What were the other conditions that told you it was the right time to do this?2. eCommerce has seen explosive growth in the last year, probably more than we would have seen in a normal decade, and caught brands & retailers completely off guard in many respects: supply chain, digital shelf capabilities & others. What became readily apparent to you as how brands needed to address the role of eCommerce in their operations, given this new reality?3. What are the steps that brands need to take to make eCommerce part of their lifeblood?4. How are you trying to deliver these capabilities to help brands on the journey? Does it start at a tactical or strategic level from their standpoint?5. Is DTC non-negotiable for scaled brands at this stage? If so, what are good vs. bad reasons? 6. What part of the DTC experience do brands often overlook in delivering a complete customer experience?7. What are the essential technologies you counsel your clients on enabling to deliver a superior customer experience? How do you curate a meaningful partner network from 8K providers?8. How does a brand ensure that the experiences they are trying to deliver are leveraging exactly the right technology partner?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcas CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 10, 2021 • 36min
Health & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh Goldman
The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the third episode in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comTim and Josh answer these questions: 1) Josh, this is the third time we’ve spoken to Label Insight so we understand quite a bit about that business, but let’s talk about health and wellness specifically, what NielsenIQ sees as an opportunity in the space and how Label Insight adds value.2) Tim, we had the opportunity to speak with Todd Morris the CEO of Label Insight and Dagan Xavier Label Insight’s co-founder recently about the Label Insight business. Health and wellness seems to have been an undertone from the very beginning. Do you agree?3) Josh, can you break down Label Insight’s health and wellness product attribute data in more detail, how it will complement NielsenIQ datasets and how our audience should be thinking about it in terms of value to their business?4) Tim, how should our audience be thinking about leveraging product data to address the needs of shoppers with allergies?5) Josh, you also mentioned nutrients. Why should our audience care about product nutrient data? Is nutrient and a food product label synonymous?6) Tim, let’s talk about health and wellness activation. What’s Label Insight doing in the marketplace to support retailer’s health and wellness initiatives?7) Josh, what should brands be thinking about in terms of health and wellness that we haven’t already mentioned ?8) Tim, Do you have any data or can you share any insights around the impact ? Perhaps a survey, audits etc?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 7, 2021 • 34min
Retail Rank Punditry with Morning News Beat's Kevin Coupe
The CPG Guys, Sri & PVSB, are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe.Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/Follow Morning News Beat online at: http://morningnewsbeat.comPurchase Kevin's book "The Big Picture" on AmazonKevin answers these questions:1) Many people are focused on what appears to be an end in sight for the pandemic. Should retailers and brands be focused on the immediate future of their YoY performance vs the turbulent 2020 or is 2022 the place to focus and why?2) Kroger recently held an investor day event. From our perspective, the overt message was very clear: they intend to dominate the growing retail media market. What are your thoughts on retail media in general?3) I know we’re a little off topic from CPG retail, but I would love your thoughts on how this renewal applies to the industry we are following?4) A few questions for you: 1) do you see Instacart as the predominant challenge to Amazon in the near future and 2) for regional/local grocery retailers, is this marketplace their ecommerce strategy for the foreseeable future or are any of them other than the big 5-10 grocery retailers willing to invest in building their own digital CX on the path to purchase?5) as brands get more engaged in supporting retailer eCommerce activities, they face all sorts of new fees in their business dealings. Are these just the online version of chargebacks and something the brands just need to accept as fact? 6) Amazon appeared to skip a beat during the pandemic and really didn’t leverage the rapid adoption of eCommerce to significantly grow its Fresh delivery business the way that Instacart and Walmart did their businesses. What are your thoughts on this and what is the future for Whole Foods in the Amazon picture?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jul 3, 2021 • 46min
Transforming CPG Decision-Making with Absolutdata's Anil Kaul & Rohit Nagpal
The CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the first in a two-part partnership with Absolutdata.Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://infogain.com Anil & Rohit answer these questions:1) Tell us a little bit about yourself, Anil? What is your role as CEO of Absolutdata and what are some of the priorities you are personally addressing for the company? How do you interact with the founders?2) Rohit - Take us through the value proposition of Absolutdata end to end.3) Anil - Explain AI in simple CPG & retail terminology. What are specific need states that would demand it? How does AI connect everyday with the consumer?4) Rohit - gives us a few actual examples of work you have done with your clients - brands or retail and specifically how this has driven their success?5) Anil - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for a brand?6) Rohit - In its current mature form, RGM is a discipline that’s truly 5 years or so old in our industry. What specifically is the value you bring to a brand in this area? How does it get implemented? What data sets does one work with on this suite?7) Rohit - Let’s talk brandhealth. You are actually measuring brand equity - aka health? Tell us about the secret sauce - what data, what models and how this works? Is it a score and an index? 8) Anil - what message do you want the industry to know about you? Absolutdata is not a startup and you have recently become part of infogain - why that partnership and what are its advantages? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jun 30, 2021 • 49min
Consumables Replenishment with Replenium's Tom Furphy
The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty.Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphyFollow Replenium online at: https://www.replenium.com/ Tom answers these questions:1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there specific types of products that lend more favorably to a subscription model?1) Retailers are focused on pre-set systematic reordering of a product. Why, in your estimation, is this not truly what the consumer needs? What is missing from this model?3) Your CTO worked on subscribe & save at Amazon. What retail learning did you both bring from your Amazon experience to the development of the Replenium model. How does machine-learning play into this?4) Are brands increasingly interested in a 1P relationship with consumers on replenishable goods and what do you see as the major value proposition for their adopting a DTC solution like the one offered by Replenium?5) What should retailers & brands expect from an integration timing & effort to get a solution up and running? How are you making it easier for them to go live quickly & painlessly?6) .What are the outcomes a brand or retailer should expect to realize? Better margins? Customer insights? Better customer experience?7) With the incredible growth of eCommerce for consumables during the pandemic and the rise of demand aggregators like Instacart, have brands missed the opportunity to build DTC relationships with consumers or is the race really just beginning now?8) How does the implementation of a replenishment capability bring organizational alignment to a brand manufacturer?9) In light of their current expansion strategy, has Amazon’s strategy for Fresh decidedly shifted from home delivery to physical store formats? If so, what is the future for Whole Foods?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jun 26, 2021 • 43min
Brand-Powered Shoppable Recipes with Chicory's Joey Petracca & Megan Howard
The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.This is the second in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coJoey & Heather answer these questions:1) Meghan, you had quite a career with Valassis. What brought you over to Chicory and what is your specific mission here ?2) Joey, talk to us about the brands you work with. What are specific examples of brands you work with and how often are new brands coming to the mix? 3) Meghan, how do brands find you? What happens when a brand finds you? How does the relationship develop? 4) Joey, how do you connect a recipe to a brand? Are most recipes brand agnostic unless the recipe is hosted on a brand site? Isn’t chicory on 40000 plus recipe websites? Tell us about the making of the sauce - no pun intended.5) Meghan, what metrics can a brand expect from you? Talk to us about success stories. What are additional services they can expect from you when partnering? 6) Joey, who are your retail partners? How are they coming in to the network? Are recipes one click to get all ingredients? Can they be shopped piecemeal ? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.