The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, quality products to customers and consumers for more than seven decades.Follow  Riz Akbar on LinkedIn at: https://www.linkedin.com/in/riz-akbar/ Follow JBS Pilgrim's on LinkedIn at: https://www.linkedin.com/company/pilgrims-corp/Follow JBS Pilgrim's online at: https://www.pilgrims.com/Riz answers these questions:1) Your story starts at University of Panjab, then you became a finance professional eventually emerging as an ecommerce leader. Decompose this for our audience and tell us how all this change came to be.2) In your opinion, what are the key components of a successful omnichannel B2B perishable food business?3) How is JBS Pilgrims working to ensure it is ecommerce & omnichannel ready = what are specific initiatives or actions you have taken?4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it knowledge or revenue?6) How is UGC important to you and the brands you support. Since you are primarily B2B is the type of content different that B2C?7) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies.This is a the first in a 2-episode partnership with Tiger Analytics.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Sari Somani on LinkedIn at: https://www.linkedin.com/in/saraswati-somani-1a16b336/ Follow Tiger Analytics online at: https://www.tigeranalytics.com/ Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Kishor & Sari answer these questions:1) You have been at various other analytics & consulting houses - what attracted you here as a CCO? What unique capability do you see here that will allow rapid growth? Why don’t you start with informing our audience about the core values of the company and who Tiger analytics clients are and how you help them everyday?2) Omnichannel commerce is hot - what are Tiger’s offerings here and what type of outcomes are you driving?3) Maximizing ROI on all spends? Almost cliché. How do you go about doing that?4) What do you think is the role of search & content ?5) What are you seeing happen in the Last Mile fulfillment space? And why should a large Brand bother?6) Tiger seems to see AI as an anchor for intelligence. Explain this for our audience and if you’re a retailer - why do you care?7) What are thoughts on Personalization and Segmentation?7) Lot of great thoughts, but how about Activation. How do you ensure that?We are in a global supply chain crisis. What solutions or offerings do you have for CPG to manage through this?8) Kishor you have been part of large Digital Transformation (whatever that may mean). Can you demystify this term for us and What is your philosophy for scale  This is a cardinal question within any CPG organization, how do you help drive scale and adoption?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native.Follow Gino on Instagram at: http://instagram.com/ginotheghostFollow Gino on TikTok at: https://www.tiktok.com/@ginotheghostFollow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhostFollow Gino on more platforms at: https://linktr.ee/ginotheghostGino joins the CPG Guys to talk about Crypto Currency and Non-Fungible Tokens (NFTs)Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart.Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide!Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooperFollow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooperPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow  Jim Simon on LinkedIn at: https://www.linkedin.com/in/jisimon/Follow JiMMYBAR on LinkedIn at: https://www.linkedin.com/company/jimmybar-whole-food-bars/Follow JiMMYBAR online at: http://www.jimmybars.comJim answers these questions:1) You were involved in tech M&A and your sister was running a restaurant, what made the two of you decide to start up a nutritional bar business?2) Did you hit the right recipes right off the bat or how did you evolve them into actual products?3) There are many things in my life that are non-negotiable. What was non-negotiable from an ingredients or taste perspective in your products?4) What were some of the ROI obstacles that you faced in getting your products listed in physical retail stores and how did that drive your Go To Market strategy, particularly as it relates to food service?5) How did JiMMYBAR develop into an omnichannel brand? How did you go about building and marketing your own brand site and when did you decide to enter the Amazon marketplace? On Amazon are you 1P, 3P or a combination?6) What are the tools and techniques you leveraged to grow your business on Amazon, particularly around supply chain and retail media?7) Your physical retail strategy has been quite successful. Hardly a week goes by without seeing you post on LinkedIn new retail listings: Commissaries, CIBO, TravelCenters, GetGo, GTM, Rite Aid, CVS, Costco and many others. What made it ROI positive when earlier it did not and is there a common path to listing success?8) You seem to have been a travel warrior as you built out your business. What has been the impact of the pandemic on your selling?9) Early in your startup, you made a conscious decision not to seek VC as you built your business. How did you manage scaling your business without substantial external capital and how has that changed?10) How do you think about developing innovation that scales successfully? What are the key elements of this process and where are you focusing for expansion?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever.Follow  Vandana Khanna on LinkedIn at:  https://www.linkedin.com/in/vandanakhanna/Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.comVandana answers these questions:1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompose this for our audience and tell us how different it is CPG vs core financial companies.2) The pandemic has irreversibly altered shopper behavior it seems - do you agree. In the role you perform, how are you responding to this and preparing Unilever to win during the transformation?3) The word data lake is a misused and confusing term. Decompose this for our audience. How are you creating a data lake?4) From your experience, How does Finance play a big role in ecommerce transformation?5) Your role involves - Design the Roadmap and Path to scale Emerging Technologies like RPA, Cognitive and Intelligent Automation capabilities. What does this mean in everyday life?6) You are a partner to supply chain and factory finance - in these days of supply chain constraints how does your role help these functional groups?7) Diversity & inclusion has taken on a stronger meaning these days. How are you Champion Inclusivity and belonging for People of Color these days?8) What is your advice for others on the finance transformation journey like you? DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh.This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale.Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjiaFollow Renaissance Marketer at: http://renaissancemarketer.comFollow Whiskey-Me-Up at: https://whiskeymeup.com/Follow Cardlytics online at: http://www.cardlytics.comFollow Cardlytics on LinkedIn at: https://www.linkedin.com/company/cardlytics/For more inquiries on eyekandy, please contact garrett@eyekandy.comRose answers these questions:Walk through your background—the journey from investment banker to marketing.Do you think your background gives you an edge/advantage in your current role, how so?What is renaissancemarketer.com How do you define a renaissance marketer?Are there certain gaps or common biases that you think hold a lot of marketers back from making a bigger impact?Shopper behavior has change dramatically in the past year and half. What challenges do you face in better understanding and incentivizing shoppers?You’ve spoken about your approach of choosing partners to go ‘deep’ with as similar to making investments in the financial world. Can you explain your philosophy about that?What gaps do you see in the solution provider space to meet the new needs of/partner with retailers?Any good examples of emerging platforms you’re bullish on delivering big marketing returns for you over the long term?What does best in class partnership look like to you? (Guiding/consulting/challenging vs marching orders/tactical execution)Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysTwitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an eCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Sean Halter, CEO of Connectivity Holdings, a media strategy investment company and host of the CMO Suite podcast.Follow  Sean Halter on LinkedIn at: https://www.linkedin.com/in/seanhalter/Follow Connectivity Holdings on LinkedIn at: https://www.linkedin.com/company/connectivityholdings/ Follow Connectivity Holdings online at: https://connectivityholdings.com/ Follow The CMO Suite Podcast on LinkedIn at: https://www.linkedin.com/company/the-cmo-suite/Follow The CMO Suite online at: https://thecmosuite.com/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy.Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/Follow Eyekandy online at: http://eyekandy.com/ Follow Eyekandy on LinkedIn at: https://www.linkedin.com/company/eyekandy/For more inquiries on eyekandy, please contact garrett@eyekandy.comRelated content:AR thought leadership article: https://eyekandy.com/news-insights/measuring-augmented-reality-successTyson Case Study - https://www.walmart.com/ip/Hillshire-Snacking-Small-Plates-Genoa-Salami-and-White-Cheddar-Cheese-Single-Serve/47446798Bacardi Case Study - https://vimeo.com/manage/videos/635243249M&S Foods Case Study: https://eyekandy.com/wp-content/uploads/2021/09/CaseStudy-MS-PercyPig-2.pdfCoca-Cola AR Avatar Demo - https://vimeo.com/610073515Scott answers these questions:1) Tell us about eyekandy, how the journey started & where you are as a company today?2) How is eyekandy helping the CPG industry with AR - How is eyekandy differentiating itself in a crowded marketplace?3) You're talking to CPGs daily, what are you seeing as the biggest opportunities in the industry? 4) We’d love to hear about some experiences you have enabled already today for brands like Tyson.5) Why is the sentence AR enables offline to online meaningful - decompose how this is done?How long does a partnership with you take to enable? 6) Tell us about your full service agency work? What do you offer?7) What can clients expect from you in terms for measuring ROI and what data or metrics do you provide?8) Share your roadmap of services and products we can expect to see in the future?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Pete Maldonado the co-founder & CEO of Chomps & the Sr Director of eCommerce Stacey Hartnett. Chomps is a manufacturer of protein-packed meat snacks that deliver on taste, simple ingredients and powerful nutrition!Follow  Pete Maldonado on LinkedIn at: https://www.linkedin.com/in/petermaldonado/Follow Stacey Hartnett on LinkedIn at:  https://www.linkedin.com/in/stacey-hartnett-berger-6b2aa124/Follow Chomps on LinkedIn at: https://www.linkedin.com/company/chomps/Follow Chomps online at: https://chomps.com/Pete & Stacey answers these questions:1) We’d love to hear your origin story. How did you two know each other and what was the catalyst that led you to found the business we now know as Chomps2) As you grew your business, what were your funding principles and how have you been able to maintain the “family-owned” status?3) What was the evolution of your omnichannel strategy? Did you start in physical retail and move online or vice-versa? What were some of the key decisions that drove your entrance into each channel?4) How do you manage your DTC and Amazon platforms? Are you leveraging machine learning tools or AI to drive some of your activities? What is helping you win scaling your digital selling?5) Let’s talk about CRM strategy. You’ve built a community of “Chompians.” What are the pillars of your CRM strategy that you focus on to drive growth with your active consumers?6) How are you leveraging all of the 1P data that is being generated by your DTC business? Does it inform your ability to sell effectively into other channels? Also, UGC or ratings & reviews are clearly a major asset on your brand site. How are you leveraging UGC beyond just displaying it on your brand site?7) How do you set your associates up for success? What are the leadership principles and resources you leverage to ensure this objective?8) What have been some of the challenges that the pandemic has brought to your business? How has it impacted your selling approach if at all?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.