The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/Follow Criteo online at: http://criteo.comSherry answers these questions:1) Looking at all of the brand presentations at the recent CAGNY conference, it was hard NOT to find a reference to retail media. What do you see as the driving forces behind a seismic shift in brand advertising into retail media?2) Retail media is my favorite topic and a hot trend in CPG & retail today, but before we get there take us through the journey of California state to Triad and now Criteo?3) What are the different services or new services Criteo offers brands and retailers that Triad did not? Why are these value-enhanced?4) Let's discuss what matters with SEM - does one have to be a PPC expert to be good at this? Which metrics matters the most - ROAS or CPC? Do they go hand in hand?5) Some retailers have built their own targeted retail media platform, others have connected to networks like Criteo. What is the value proposition you bring to retail partners?6) How do you advise brands to go about a partnership with Criteo - what retail platforms do they have access to influence with outcomes?7) Let’s talk data & insights - what value added insights do you provide? How do you measure success for the work you do for brands? How does a partnership work on a given campaign? How far in advance do you have to plan it?8) Media - constantly evolving. Retail media vs google, facebook. Privacy changes in the recent software update of Apple iOS 14.5 and the postponed cookie tracking changes in Google Chrome are a risk for brands on personalized targeting. Is this a real challenge for now emphasizing retail media even more?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics.This is the first of a two part partnership episode series with PSignite.Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at: https://www.linkedin.com/company/psignite/To watch the full episode: http://info.psignite.com/podcast-interviews Austin answers these questions:1) Decompose AI, IOT, ML for our audience - why does it matter for the CPG industry? 2) How does all of this connect with the sales force platform? 3) How do you add value in the retail funnel? How are your solutions connected to the shopper?4) Analytics is the holy grail of decision making. What does PSignite specifically provide to enable decision making for CPG, especially through the planning process?5) Are you doing pilots yet? What category is ideal for a pilot? Should our listeners be interested & how do they follow up for a pilot. I hear you have a no risk impact assessment ? 6) Talk to us about the ROI of working with you. How is it measured? What metrics can be established to ensure the ROI?7) Let’s get into optimizer CG.who is the target audience at a CPG brand? Decompose why this adds value and how PSignite developed it?8) What’s next for PSignite? What does the pipeline look like? How are you planning to grow?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NVTo learn more about Groceryshop, visit http://groceryshop.com To follow Groceryshop on LinkedIn visit: https://www.linkedin.com/company/groceryshop/To follow Joe Laszlo on LinkedIn visit: https://www.linkedin.com/in/joelaszlo/Joe answers these questions:1) Joe let’s dive in, let’s address the elephant in the room - covid is still here, why is the conference in person this year and what can we expect that’s safe? 2)Take us through the 3 day agenda and the tracks that one can follow?3)How does a brand engage with a retailer at the forum? What is the value proposition of attending?4)Tell us about the hosted service providers events? How does it help offset the attendance costs for those that dont have the budget?5)Jump into the keynotes, who, what and why?6)What can we expect different this year at groceryshop post the pandemic and return to a new way of meeting and growing our knowledge and networks?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems.This is the first of a two part partnership episode with Fractal.Follow Dipita on LinkedIn at: https://www.linkedin.com/in/dipita-chakraborty-4601032/Follow Prateek on LinkedIn at: https://www.linkedin.com/in/trivediprateek/Follow Fractal online at: http://fractal.aiFollow Fractal on LinkedIn at: https://www.linkedin.com/company/fractal-analytics/ Dipita & Prateek answer these questions:1) Why don’t you start with informing our audience about the core values of the company and who Fractal’s clients are and how you help them everyday?2) Fractal has an AI innovation center that you promote as your backbone - decompose AI for brands and retailers - why do they need to know it?3) You have been at various other analytics & consulting houses - what attracted you here as a CPO? What unique capability do you see here that will allow rapid growth?4)In this day & age, AI is at the highway on-ramp of scale – what data is the most valuable to scale - 1P, 2P or 3P or is it all of it? 5)What is Fractal’s philosophy for scale : Is it Data or Data Science ? This is a cardinal question within any CPG organization, how do you help drive scale and adoption? 6) Supply chain was hard hit for all CPG manufacturers and big brands during covid and the journey is still ongoing. What tools and solutions do you offer in this space? 7)Ecommerce and digital selling is another area that has now become permanent. How do you think this positions with the traditional way of revenue management across CPG manufacturers? What are your thoughts around this space - what do you offer? 8)Give us a deep dive into your management team. Who leads this company, what are the competencies and how is it run everyday?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S.Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/Bryan answers these questions:1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental understanding of your role & responsibilities at FXMUSA?2) Given that your product line focuses on sparkling wine, occasion-based usage plays a more prominent role in consumption. How does this play into your strategic activities?3) You arrived at Freixenet Mionetto USA 7 months after the start of the pandemic and adult beverage consumption had shifted quite dramatically from on-premise to at-home. Looking at the responsibilities you were charged with leading, what was at the top of your list to ensure that your brands would adapt to this new demand model?4) Alcohol is a highly regulated consumer goods category. Can you share with your audience some of the specific ways you need to navigate the eCommerce marketing funnel given the nature of your business?5) Retail media is a quickly growing channel for ensuring product awareness on the digital shelf. What types of capabilities are you focused on to invest effectively to win in SEM?6) How do you approach developing digital resources and capabilities relative to other major alcohol manufacturers that are competing for supporting retailers with a digital shelf, be they marketplaces like Drizly and Instacart or omnichannel players like Total Wine, Albertsons and the like?7) Specifically in the Beverage Alcohol & eCommerce space, what do you see as the next major area of opportunity?8) How do you think a post-pandemic return to "normalcy" will impact the eCommerce channel in the next few years?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714/Follow Syndigo online at: https://www.Syndigo.com/cpg-guys/Mark answers these questions:1) The rapid growth of unified commerce has accelerated the need for content throughout the path to purchase. What have been the key product investments that Syndigo has been making to enable the seamless and expanded flow between brands and their customers?2) As the chief product officer, could you give our audience an overview of how the Content Experience Hub can drive ROI and growth for brands and retailers? 3) Please describe who your retail partners are and what products and services are connected to them? 4) Let’s talk scale. Is the Content Experience Hub in the domain of scaled brands only? What about startup and smaller brands? Is there a special offering for them? 5) Let’s dive into one of the acronyms you used earlier... PIM - what are its various components and what does it take to build a formal PIM?6) Let’s get into your solutions offered - what’s the platform and who is leveraging it today? 7) What reporting tools can a client expect when they partner with Syndigo?8) Give us a retail prediction - what’s the role of digital in retail post pandemic? Is it going to settle down?9) You mentioned that Syndigo recently acquired Riversand. Tell us a bit more about that, and what it means for clients.Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad,  the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns.Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/Follow AnyRoad online at: Daniek answers these questions:1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, what inspired you to write a book about American whisky? And is all American whisky bourbon?2) What was the gap in the industry you noticed to start Anyroad?3) What is experiential marketing. How do you actually curate this for brands?4) Give us the 101 of loyalty development, measurement and marketing. Is LTV real?5) I hear even on the bourbon trail, you can actually collect data during an experience to curate innovation? Is that really true? How does that work and what have you observed?6) What can brands learn from the beverage industry in creating entertaining and insightful experiences for consumers? Do you have some examples to share? 7) What is the power of data in understanding human behavior and fostering brand loyalty? How is ERM changing the way brands build long-term relationships with consumers?8) User experience based marketing - is it continuous optimization or merely a data set that creates a set and done one time experience. How does one curate on the fly in this mindset?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.This is the third in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coFollow Ethan on LinkedIn at: https://www.linkedin.com/in/ethangoodman/Follow Jason on LinkedIn at: https://www.linkedin.com/in/jason-young-digitalmediaexpert/Ethan & Jason answer these questions:1) Jason - What was it about Chicory’s business model that attracted you?2) Ethan - can you give our audience a view into what the day in a life of a SVP of commerce media looks like?3) Jason - what is the mission you are on for Chicory? How does it help brands develop brand equity given your background? How will this connect to developing Chicory as a possible media network of the future?4) Ethan - what is the partnership with Chicory, how are you both collectively delivering for the consumer, and give us a peek into how the partnership works day to day?5) Jason - give us your predictions on the future of digital grocery as it intersects with marketing (its on your home page). What is Chicory’s role in enabling that?6) Ethan - talk to us about your retail partnerships in particular and how its delivering wins for Mars?7) Ethan - decompose the word contextual commerce for sales folks - what is the simple English definition - or is this the domain of marketers exclusively?8) Jason - what’s next for Chicory - what would  you want our audience to know? Can you please share a roadmap?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly.Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/Follow Lantern online at: http://www.lanternnow.comMeredith answers these questions:1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor, home improvement & housewares. What about Lantern drew you to the opportunity to enter this emerging vertical?2) On the CPG Guys podcast, we like to educate our audience on the components of a business model. Would you help us decompose the services and capabilities that Lantern is providing including the supply chain partnerships? Is Lantern a software company, a delivery service, or both?3) When legal Cannabis was introduced in Colorado, it was highly publicized that the banking & payment industries avoided servicing this emerging industry. Can you walk us through how consumers using your platform are able to pay for legal cannabis?4) Legal cannabis sales are relatively new to consumers. Would you help us understand the current state of availability and the relative market size of the legal industry? Where are you currently able to operate? What regions are emerging on the horizon and how is Lantern enabling services in emerging markets?5) Let’s talk about the merchandising aspects of Lantern. Product search in the Drizly division is predicated on well-known brands and varieties of beer, wines & spirits. These structures do not exist in cannabis. How do you go about establishing a product hierarchy and content that makes your offerings discoverable by users? How do you focus on ensuring a superior customer experience, perhaps even better than what they might find on a dispensary’s site?6) While operating as a separate business unit of Drizly, does Lantern benefit in any way from the resources & capabilities of the broader enterprise?7) How do you go about creating awareness for your business? What are the primary mechanisms for advertising and how is it done in a responsible manner?8) What are the growth drivers of your business that you spend your time seeking to enable as President of Lantern?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone &  Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the second in a two-part partnership with Absolutdata.Follow Suresh Ganapathy on LinkedIn at: https://www.linkedin.com/in/suresh-ganapathy7869/Follow Danone online at: http://danone.com Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://infogain.com Suresh & Anil answer these questions:1) Tell us a little bit about yourself, Suresh? What is your role as VP of enterprise analytics at Danone and what are some of the priorities you are personally addressing for the company? How do you interact with the Absolutdata?2) Anil - Take us through how you go about answering the important question when you work with a brand - how does what we do deliver value for this particular brand with that need state?3) Suresh - Why did you choose absolutdata specifically? How are they delivering value for you everyday in the work you did with them?4) Anil - How did the project and work with Danone come about? What key offering do you think made the difference in why they went with you vs others? 5) Suresh - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for you?6) Suresh What are consumer experiences Danone is enabling for the consumer with this partnership? Could you elaborate how the consumer is winning?7) Anil - whats next for Absolutdata, what does the roadmap look like given digital - how are you enabling ecommerce in particular? 8) Suresh - how is Absolutdata in partnership with you on digital, ecommerce with data & analytics.Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.