The CPG Guys

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. They also share with us the news that NielsenIQ has acquired 2 companies to help further enhance their omnichannel capabilities: Data Impact & Rakuten Intelligence.Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow NielsenIQ online at: http://www.NielsenIQ.comFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniqPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products.Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/Josh answers these questions:1) Let’s start with a broader industry perspective. What are some of the emerging consumer relationship capabilities that have your interest and how are data, creative and technology enabling them? 2) How do you think about investing against these capabilities? Where do you see brands making trade-off and sourcing funding from traditional investment areas?3) The pandemic had a profound impact on brand loyalty as product availability was severely challenged. Switching became a necessity to ensure consumers could satisfy their needs. What best-in-class examples come to mind in how brands effectively managed consumer relationships to minimize the negative impact on share of wallet during the last 1.5 years? What categories do you still see facing this challenge?4) How important is first-party consumption data to the art of consumer relationships? How do brands go about sourcing this information? Are retailers a viable source and what limits do they typically present? Assuming you can source it, what are some of the core applications for this data?5) Retail media is all the rage in the CPG industry. Brands are rapidly expanding or reallocating budgets to invest in Walmart Connect, Amazon Advertising, Kroger Precision Marketing, Instacart and the like. Are they all “walled gardens?” How, if at all, do these closed loop platforms provide brands with opportunities to build consumer relationships. Are there specific capabilities you are hoping will emerge in these platforms to assist brands in enabling consumer relationships?6) Are marketing mix analytics still all-encompassing and relevant in today’s unified commerce environment? How does consumer experience play into brand KPIs?7) DTC is a serious consideration for CPG brands. This is a major challenge for perishable manufacturers. But even for non-perishable goods, investing against the supply chain capabilities can be very daunting for organizations designed to ship pallets to retail warehouses. KCC has taken a different approach, partnering with Shoppable. We previously had Shoppable’s CEO Heather Marie udo on our podcast. What has been the appeal to KCC for this CX?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management  at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics.This is the second of a two part partnership episode series with PSignite.Follow Doug Miller on LinkedIn at: http://linkedin.com/in/dmiller722Follow Alan Lindsay on LinkedIn at: http://linkedin.com/in/alanlindsayFollow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at: https://www.linkedin.com/company/psignite/To watch the full episode: http://info.psignite.com/podcast-interviews Doug & Alan answers these questions:1) Doug, what is your role at psignite and how was this company born. What is the inspiration?2) Alan, briefly describe your role and talk to us about the various offerings psignite has for those wishing to leverage the salesforce platform?3) Decompose AI, IOT, ML for our audience - why does it matter for the CPG industry? 0n 4) How does all of this connect with the sales force platform? 5) How do you add value in the retail funnel? How are your solutions connected to the shopper?6) Analytics is the holy grail of decision making. What does psignite specifically provide to enable decision making for CPG, especially through the planning process?7) Are you doing pilots yet? What category is ideal for a pilot? Should our listeners be interested & how do they follow up for a pilot. I hear you have a no risk impact assessment ? 8) Talk to us about the ROI of working with you. How is it measured? What metrics can be established to ensure the ROI?9) Let’s get into optimizer CG.who is the target audience at a CPG brand? Decompose why this adds value and how psignite developed it?10) What’s next for psignite? What does the pipeline look like? How are you planning to grow?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy.Follow Christina Vail on LinkedIn at: https://www.linkedin.com/in/christina-vail-0454ab65/Chrstina answers these questions:1) What was the impetus to create this research? What were you witnessing in your conversations with clients trying to align to the demand of the evolving omnichannel world?2) In your report, you identify in great detail something you call the eCommerce maturity curve. Would you walk us through this construct and how you see it helping CPG companies navigate the right structure and strategy for success?3) Having a plan does not guarantee success in organizational transformation. Your study  prominently recommends that leaders actually evangelize about about the process. In fact, it is the first of six stages you identify. It begins with self-assessment. What is involved in the assessment stage and how do you ensure that leadership is thoughtful about their commitment to the necessary change?4) The next stage you identify is around education. What does this involve and how do you bring along the rest of the organization in the transformational journey? 5) People need to start getting their hands dirty in eCommerce. What happens in this Merchandise stage?6) CPG manufacturers won’t commit to this process without growth components. At some point, It should be clear that eCommerce is poised to become a long-term source of demand, consistently accounting for a mid-single-digit percentage of annual sales (or more).  As demand has begun to outstrip the capabilities of a smaller embedded team, what must the organization do next?7) When eCommerce starts hitting double digit share of revenue, senior leadership is  fully supportive and is actively funneling innovation into this channel. How does the empowerment stage play into success?8) The final stage of the process you identify is integration of eCommerce into the very DNA of the organization. When does this happen?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. This is the first of a two part partnership episode series with WNS.Follow Seema Kashyap on LinkedIn at: https://www.linkedin.com/in/seema-kashyap-6ba73850/Follow Sinan Gurman on LinkedIn at: https://www.linkedin.com/in/sinangurman/ Follow WNS online at: http://www.wns.comFollow WNS on LinkedIn at: https://www.linkedin.com/company/wns-global-services/Seema & Sinan answers these questions:1) What does segmentation and personalization mean to WNS in terms of creating those emotional connections, bringing the consumer needs and the moments together? How do you help brands activate on these aspirations?2) Let's talk about Marketing Media, Trade, eCom Mix, Spend Allocation, Budget optimization – whatever you’d like to call it - . What’s your take on this topic? How things have changed with the pandemic and the emergence of eCom faster than expected?3) So given print media is still one of the largest spends, what would say about the future of print media and what does it mean to optimize the print spend?4) I’d like to go back to the topic around Media. Retail Media is a big topic..what is out there in terms of opportunities for a retailer, what are the fundamental first steps for those retailers to get on this train?5) What do you see as interesting application areas of AI/ML and new age data assets for CPG’s and Retailers?6) Customer 360 is a term used rather loosely. What does it mean to be truly committed to this agenda of customer 360 and what has been your learnings on this topic.7) Digital transformation and disruption is upon us and everyone loves to talk about innovative and analytically driven transformation stories.  How much of that do you think is just interesting but small scale buzz and how much of it is real and scalable value in the retail CPG world? Can you share some examples?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appeara CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesses.Follow Dave Sommer on LinkedIn at: https://www.linkedin.com/in/davidsommer1/Follow Facebook on LinkedIn at: https://www.linkedin.com/company/facebook/ Learn about Facebook's ad solutions online at: https://www.facebook.com/business/Dave answers these questions:1) Why don’t you start with informing our audience about the core set of advertising tools you offer to brands & retailers based on their marketing objectives and what kind of targeting capabilities are they able to leverage?2) IOS/COOKIES CHANGES: Our audience is quite familiar with all of the changes taking place with the ability to target consumers for digital media through cookies and through Apple’s iOS. What’s changed or will be changing about the ability to target content delivery on Facebook, Instagram and your other social media platforms?3) Shoppable media is all the rage. Can you tell us about Facebook’s shoppable media offerings and how that plays into a brand or retailer’s advertising plan? What insights do you have on the rising importance of shoppable media?4) How is experiential technology revamping eCommerce experiences for the better?5) Can you break down the Facebook ad review process for our audience? How does Facebook ensure authenticity and accountability in evaluating the advertising content being submitted?6) How do you think about DR success metrics in a post IOS14 world? How does Conversion API fit into the mix?7) Brands & retailers are seeking to build effective loyalty mechanisms to help retain and grow their business. The plethora of digital platforms is rapidly disrupting the loyalty space. What are your thoughts on this?8) In order for brands and retailers to prepare for the future of shopping, what steps do you recommend they take now?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart,  the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/Follow Instacart online at: http://www.instacart.comSeth answers these questions:1) Why don’t you start with informing our audience about the core set of advertising tools you offer to brands & retailers based on their marketing objectives and what kind of targeting capabilities are they able to leverage?2) 7 plus Years at Amazon - developed out the advertising business into what we see it today, why instacart - what attracted you here?3) A lot has happened since Josh Rider came on the show over 6 months ago. The industry has exploded and there are days where ecommerce seems the future of retail. What are you thoughts on that sentiment?4) Josh Rider - he joined us for episode 26 back in Sept last year. Instacart has established many new partnerships, several rounds of fundraising have been completed. You have a new CEO and a new President. Where are the muscles being built on partnerships these days? Anything in the technology space?5) Those same partnerships - what is being done on the fulfillment side? Are the orders getting faster to the consumer?6) For those wishing to partner with you, how does the relationship and partnership work - is it primarily content, is it both content and advertising? How does one start with Instacart and where should a brand focus?7) For existing partnerships how can they scale their relationship with you? Can they expect more data, bundled offerings? Can they help drive a basket, etc?8) Our audience always likes to know what’s next, so what is next for Instacart? What priorities are you helping drive as the CRO?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps  brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online.Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at: https://foodspacetech.com/Ayo answers these questions:1) what was the industry need that you identified was not being sufficiently addressed that led to you founding Foodspace Technology?2) What differentiates Foodspace from PIMs (Product Information Management systems)? What services do you offer to brands and how do you interface with PIMs?3) How exactly does your platform record product attributes? Please walk us through the process from start to finish.4) Share with us some of the compelling metrics behind the importance of product attributes in food & beverage search.5) Are the attributes that you are able to develop the same for each retailer’s digital shelf or are you preparing retailer-specific attributes to fuel their sites individually?6) There are other notable industry attribute producers that employ human data capture. Why do you think Foodspace’s solutions are more scalable & relevant to today’s industry needs?7) How do you plan to make the sourcing and distribution of product attributes from brand to retailer a more open data exchange process that discourages excessive tolls or obstacles in helping consumers with improved search?8) You are in the middle of raising your Series A round of funding. What have been some of the most interesting experiences for you in this endeavor?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights.Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/Follow e.fundamentals online at: https://www.efundamentals.com/John answers these questions:1) We’d love to hear about your journey to founding e.fundamentals. You have some tremendous experience in both CPG and retail with nearly a decade at P&G, consulting credentials at Glendinning, more CPG work at PepsiCo, retail work at ASDA and customer data experience at EYC, the precursor to Symphony Retail among your professional highlights. 6 years ago, you decided to found e.fundamentals. 2) What are some key areas that you are recommending to your clients to explore on the digital roadmap to success, making bricks and clicks add up?3) A company’s success in eCommerce is only as good as the team activating against it. What skills does an effective eCommerce team need to develop in order to win in this space?4) Here in North America, the pandemic has transformed the Instacart marketplace platform into a powerful demand aggregator that brands are struggling to tackle. What do brands need to get right in search and ensure their products get into Instacart baskets to help them succeed on Instacart?5) Walmart is another major competitor in Grocery eCommerce. What is your POV on their strategy to win in Grocery by reaching shoppers? Does their physical store presence present an advantage to Walmart in this pursuit?6) How do you advise brands to optimize their assortment on the digital shelf and what are some fundamental differences from physical shelf category management?7) How is e.fundamentals helping to automate digital shelf analytics for its clients and drive success in enabling brand strategies?8) As we emerge from the transformative period of the pandemic, what are the key aspects of omnichannel grocery that you are closely monitoring and do you have any leading indicators to share with our audience?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors.This is the first of a two part partnership episode series with Firework.Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Vincent answers these questions:1) We're witnessing a revolutionary shift in how retailers, brands, and media agencies in western markets envision digital consumer engagement. What's Firework's position on this?2) In March, Forbes referred to Firework as the "Decentralized, B2B version of TikTok." Talk to us about that statement.3) You have a vision to disrupt, support, and connect across a multi-sided market at global scale. How does Firework plan to do that and how are you able to scale so quickly?4) Talk to us about the core offerings. What is Firework bringing to market that will allow it?5) These are all the topics we read about most right now in the trades and as we talk to most of our Podcast followers. Their businesses are all contemplating best practice relative to owning the emotional connection to their consumers. Talk to us about the specific markets Firework supports.6) How do you differentiate from perceived competitive offerings?7) You mention media buying agencies. How are you supporting their role in bringing first and best-to-market capabilities to their clients?8) How big is this going to be? You have powerful investors which funded Snapchat, Music.ly and other hyper growth entities. Will you continue to raise capital and what's the end goal?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.