The CPG Guys

The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/Follow Doodles online at: https://doodles.app/Evan answers these questions:1) Your story starts at University of Calgary, then you founded breakup shop, then social media marketing eventually founding the NFT doodles. Decompose this for our audience and tell us how all this came to be.2) Give us the 202 on doodles. Last year we had a grammy winning producer Gino the Ghost give us a 101? How does one get started in the NFT world?3) How fast has doodles scaled and how long did it take to get this far at the time of this recording?4) What is the inspiration behind doodles? How did you work on this everyday aka what is the day in the life of the doodles founder?5) How do you keep the buzz alive for doodles? How many doodles exist?6) Describe a doodles party or event? What happens at these events and how does it grow the brand?7) What is your advice for our generation for which this is all new and maybe ‘scary’? 8) What’s next for doodles and you? What is your big NFT prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Dave Young, VP of CPG Partnerships at ShiptErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.comFollow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/Follow Erin on LinkedIn at: https://www.linkedin.com/in/erindyelastra/Follow Shipt Online at: http://shipt.com/partnerFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidyoung11/Dave & Erin answer these questions:1) Erin & Dave - please take turns to tell us about Shipt and Criteo - what’s going on at each company, how long have you been working together, why does the relationship work?2) Dave - What has been Shipt’s retail media journey and what is the continued vision? How does this come together to benefit the consumer for delivery?3) Erin & Dave - How have Shipt and Criteo been leveraging consumer behavior data to drive success and connect with the right consumer for success?  4) Dave - How is Shipt trying to move beyond CPG categories and what’s been most successful?  How is Criteo helping with this expansion?5) Dave - What are the opportunities for brands to influence a shopper decision during their purchase journey on Shipt?6) Erin - What are brands asking of you, how do they typically view you within their media toolkit?  Is it all data?7) Dave - Where has Shipt been focusing on expanding the advertising solutions for brands and agencies looking to engage Shipt shoppers?8) Here on the show, the last question is always future forward - so, what does future innovation look like for each of you?CPG Guys Website: http://CPGGuys.comFMCG Guys Wesbite: http://fmcgguys.comNextUp Wesbite: http://nextupisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow The DSI online at: https://www.digitalshelfinstitute.org/Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisaperryFollow Firstmovr on LinkedIn at:  https://www.linkedin.com/company/firstmovr/Follow Firstmovr online at:  https://firstmovr.com/DSI report on Total Growth Accountability: https://www.digitalshelfinstitute.org/shift-to-total-growth-accountability-executive-explainer?hsLang=enFirstmovr eBook “Sheared”: https://firstmovr.com/sheared/Molly & Chris answers these questions:1) Molly and Chris, I know you partnered together through the DSI community to lead and publish a research report last year entitled “Totally Growth Accountability.” Can you tell us more about the premise and what inspired your research?2) So what is Total Growth Accountability exactly?3) What are some of the realities that are driving this need?4) What are the best practices for shifting to Total Growth Accountability?5) Chris, I know you launched some complementary research at firstmovr in January through a free eBook, virtual event and resources that you called “SHEARED: Shedding Your Coat of Corporate Conformity in the Age of eCommerce.”  What is this book about?6) How does SHEARED connect with Total Growth Accountability?7) What are some of your most important recommendations around actually driving digital transformation, eCommerce change and Total Growth Accountability?8) What would each of you recommend as the most important thing they could do to accelerate change within their organizations?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz InternationalMayur Rustagi: Co-Founder and CTO at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Mayur on LinkedIn at: https://www.linkedin.com/in/rustagi/Follow Mondelēz International Online at: https://www.mondelezinternational.com/Follow Mondelēz International on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/ Follow Frank on LinkedIn at: https://www.linkedin.com/in/frank-cervi-5304131/Mayur & Frank answer these questions:1) Let’s get into the world of Sigmoid, how did the journey start, what was the inspiration and where you are as a company today?2) Frank, as a veteran in the CPG industry, how are data engineering and AI impacting your business? Where does Data fit now, as compared to 5 yrs?3) The intersection of data + AI is sizzling hot these days. AI can help take the most complex data sets and deliver reporting quickly, is this the biggest opportunity in the CPG industry for insights generation?4) Tell us how Sigmoid has differentiated itself from other data analytics companies? What are tangible results of this for CPG brands or retailers? How can this result in stronger downstream ROI generation?5) Solving the digital and analytics scale-up challenge in consumer goods is a real thing. How is Sigmoid helping its customers? Frank - please chime in with how your role helps take Mondelez forward on this?6) What did you find different & compelling in Sigmoid’s approach vs. other technology companies that you’ve dealt with?7) Sigmoid is one of the fastest-growing technology companies in The Americas. What’s driving this growth?8) What does the future hold for Sigmoid? What can your clients and those who want to be partners expect from you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey.Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/Follow MYAVANA online at: http://myavana.com Candace answers these questions:1) Take us through that wonderful career where you and I met at PepsiCo where you were a program manager and reconnected at Revlon as a CEO/founder of myavana? How did you decide to become an entrepreneur?2) What is the myavana mission and how was it founded? How hard was it to be a solo entrepreneur and how did you go about starting this mission?3) What are the trials and tribulations of a startup founder? Has it always been rosy? What emotions does one go through?4) How did covid impact business given social interactions in person dropped significantly. How has it rebounded and where are you headed? How hard is it to be a female POC founder of a brand?5) Take us through the product portfolio and who should be looking to myavana for solutions? Who is your core consumer?6) What is the role of digital for myavana? What is eCommerce doing for you? What’s the in store plan? What does the app do?7) Why would one keep a business membership and how does it benefit them? Who is a hair expert? What’s next for myavana?8) Who is a Myavana angel? What do they do and how does one become a mayavana angel? How many angels like this exist?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.This episode is sponsored by Aki Technologies.Follow Aki Technologies online at: http://a.kiFollow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/Follow Risa on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow the Clorox Company Online at: https://www.thecloroxcompany.com/Follow Clorox on LinkedIn at: https://www.linkedin.com/company/the-clorox-company/Follow Patty on LinkedIn at: https://www.linkedin.com/in/patricia-descamps-a3a3b328/Patty & Risa answer these questions:1) Patty, your career once out of LSU was at P&G in finance. How did you evolve to CX? What does CX mean to you?2) Risa, can you explain what personalized advertising is and why it’s important?3) Patty, how does Clorox partner with Aki - is it your team, and if so what is the partnership?4) How is everyday value coming out of your partnership Patty? Risa, what would you say is the primary reason this partnership is successful?5) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from Aki?6) Patty, I’d be remiss if I didn’t ask what are your predictions for this evolving CX space? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more?7) What is new and exciting at Aki? What should we expect next in this exciting advertising space?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.comLearn more about Walmart Fulfillment Services at: https://marketplace.walmart.com/walmart-fulfillment-services/Learn to sell on Walmart Marketplace here: https://marketplace.walmart.com/sell-your-products-online-with-walmart/?utm_source=corporate&utm_medium=pr&utm_campaign=Open_CallMatt answers these questions:1) You of course came on the show way back representing Walmart connect, back then Walmartmedia and its capabilities. Since then, your role has changed.  What exactly is your new role?2) Decompose the marketplace platform for our audience. Who buys, who sells, what is your role in this with buyers and sellers?3) Are there Walmart connect opportunities in the marketplace? When can we expect this evolution?4) How fast is this marketplace growing, and how does one enroll to be part of it selling products? Can a 1P supplier sell on this platform?5) Why do you believe this is the next frontier and who do you recommend should connect with you/the marketplace? What sort of brands are ideal for this?6) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands?7) How does a brand scale on this platform?8) What’s your big announcement about #walmartopencall ?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity.This episode is sponsored by BrandshareFollow Jennifer Volz on LinkedIn at: https://www.linkedin.com/in/jennifer-volz-416a491bFollow Casey Nider on LinkedIn at: https://www.linkedin.com/in/caseyniderFollow Brandshare on LinkedIn at: https://www.linkedin.com/company/brandshareus/Follow Brandshare online at: http://Brandshare.usJennifer & Casey answer these questions:1) What beauty trends are you seeing this Spring that Walgreens customers are asking for?2) What can customers expect when they visit Walgreens’ Big Beauty event this March?3) How instrumental are the Walgreens’ Beauty Consultants to the success of the overall customer experience?4) For customers that cannot attend the in-store event, are there online promotions for them to take advantage of?5) How will sampling play a role within the Big Beauty event in-store and online?6) Are there any insights, customer feedback or engagement you can share from previous Walgreens in-store or online events?7) How did the Walgreens/Brandshare partnership begin and what can we expect in the future?8) How can interested brands learn more about being involved with Walgreens’ events?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer.Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: https://walmartconnect.com/Kara answers these questions:1) Turner Broadcasting, Warner Media, Walt Disney - now WMC. How did all this happen and what attracted you to WMC?2) Why is retail media one of the hottest platforms of advertising today?3) How is WMC driving leadership for brands in this space?4) How does WMC’s solutions connect back to the store and merchandising for Omnichannel growth?5) Take us through the various ad capabilities WMC offers.6) How can WMC help a brand innovation launch be successful. What tactics do you recommend?7) What can brands expect back from campaigns? Data, insights, what types of metrics?8) What are the innovative solutions you are building that deliver on the needs of advertisers of all sizes?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.This episode is sponsored by JebbitFollow Tom Coburn on LinkedIn at: https://www.linkedin.com/in/tom-coburn-b8aa2b34/ Follow Jebbit on LinkedIn at: https://www.linkedin.com/company/jebbit/Follow Jebbit online at: https://www.jebbit.com/Tom answers these questions:1) ’m familiar with 3rd party, 2nd party and 1st party data.  “What is zero party data?” There was a recent Twitter debate on whether zero party data is actually a thing or if this is all just really first party data.  What’s your take?2) I guess the investment industry is validating your perspective as Jebbit recently announced a sizable round of funding.  What are your plans for the funding?3) You work with a lot of CPG brands, can you share some of the most common ways CPG brands are getting value from Jebbit?4) The stats shared are pretty incredible, why do consumers engage with these experiences at such high rates?5) Jebbit’s growth comes at the time the industry is grappling with the impact of serious data privacy changes, Facebook reporting that Apple’s changes will cost them $10 Billion this year.  6) How is Jebbit helping CPG brands with the impending “cookieless world”?CPG brands for ages have been at the mercy of the retailers and third party sources when it comes to data strategy, the shift to DTC and ecommerce is empowering them to now be in control.  How should they be thinking about their data strategy today based on the successes you’ve seen?7) So brands should be thinking about this strategy along every point of the path to purchase, even offline?  Can this form of data really scale?8) Tom, your origin story is pretty incredible from college drop out to CEO of a marketing technology company that doubled revenue last year.  Please share how you got here?9) Lastly, any advice or predictions you want to share?  What is the best way to get started?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.