The CPG Guys

The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier worldFollow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/Follow Reckitt online at: http://reckitt.comImteaz answers these questions:1) Imteaz, would you walk us through your career progression at Reckitt from territory sales to your role today in performance marketing and highlight some of the pivotal points where you saw transformation starting to accelerate in the omnichannel world?2) You mentioned that you were an early pioneer in the area of eCommerce, starting back in Australia 8 years ago. You probably have some strong opinions on how consumer goods organizations need to prepare themselves for this digital transformation. What are some of the key enablers you think companies should be leveraging to successfully accelerate this transformation?3) On the CPG Guys, we have often said the DTC is a non-negotiable imperative fore scaled consumer brands. What are your thoughts on this and what were the capabilities that you needed to have in place to execute a successful DTC strategy? 4) How did you set about establishing digital marketing & workflow automation for DTC? And how did you go about recruiting talent for the BU? Was it in-house, outside, agency? What are the building blocks here?5) In your new role in omnichannel performance marketing you seek to drive holistic success for infant nutrition. How do you align measurement principles in brick & mortar vs. eCommerce? What are your core operating principles in this respect?6) Retail Media has become a considerable component of the marketing mix for consumer goods companies looking to win search. Is this a centralized activity at Reckitt or do the trade teams lead this charge? What are the guiding principles you use is investing against retail media?7) 1st party data can enable a deeper relationship with your consumers. How does 1P data play into your performance marketing efforts at Reckitt and are you sourcing it from beyond your DTC channel?8) Are there any emerging trends in digital & eCommerce beyond what we have discussed today that are of particular interest to you and that you recommend our audience follow? What intrigues you about them?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising GroupErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.comFollow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/Follow Erin on LinkedIn at: https://www.linkedin.com/in/erindyelastra/Follow Walgreens Advertising Group Online at: https://www.walgreens.com/topic/marketing/walgreens-advertising-group.jspFollow Walgreens on LinkedIn at: https://www.linkedin.com/showcase/walgreens-advertising-group/Follow Katie on LinkedIn at: https://www.linkedin.com/in/kathleenvogtKatie & Erin answer these questions:1) Katie, walk us through your pivotal career moments that got you here as a leader for Walgreens retail media?2) Please frame out the partnership between Criteo and walgreens. What specific services and solutions does criteo offer brands through the walgreens platform?3) How do you partner with clients to measure and monitor ROI - take us through how its done at Walgreens?4) Please share some of the key stats around size of audience that walgreens can share with brands to drive audience and engagement when they partner with you.5) How is re targeting shaping up these days given all the constraints on cookies and privacy? What is criteo’s offering in this space and is it critical for full funnel attribution?6) When you connect with a platform like criteo what specific experiences are unlocked for brands through the partnership? What does a brand need to succeed?7) WAG has now been out over a year. What is the industry asking you for and what are you seeking to deliver in the near future? 8) Whats next for criteo? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform.Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastianFollow Casey’s on LinkedIn at: https://www.linkedin.com/company/caseys/Follow Casey’s online at: https://www.caseys.com/Download the Casey’s iOS app here: https://apps.apple.com/us/app/caseys/id1470522110Download the Casey’s Android app here: https://play.google.com/store/apps/details?id=com.Caseys.finder&hl=en_US&gl=USFollow Kevin McGovern on LinkedIn here: https://www.linkedin.com/in/kevin-mcgovern-72601836Art & Kevin answer these questions:1) Art, when you arrived in 2018, what was the state of digital CX when you arrived and what were some of the fundamental changes you sought to activate in order to transform the CX for a digitally driven age? How did the pandemic “complicate” your efforts? 2) Art, Convenience is a notoriously difficult channel to consolidate & synthesize data to better understand your guests and provide relevant communications, offers and incentives. How have you tried to approach this problem?3) Kevin, Fetch Rewards has been operating as an omnichannel brand loyalty mechanism, working with manufacturers to reward consumers for buying their products, wherever they choose to purchase those products. How did Fetch transition into enabling retailers to engage its now 13 MM users?4) Art, encouraging guests to cross the distance between the pump and the store can be enormously difficult. What are you finding works well for Casey's?5) Art, for a retailer like Casey's, who has a much more dynamic in-store experience offering products like made-from-scratch pizza, how do you think about maintaining relevance with your guests, given a broader competitive set? 6) Kevin, when you thought about enabling customer acquisition for Casey’s what kind of plan were you seeking to develop with Art and his team? 7) Art, How has the partnership with Fetch Rewards enabled your overall CX? Where does it fit into your marketing mix?8) Art & Kevin, what’s next for driving meaningful customer engagement at Casey’s and how are you thinking about leveraging this audience of 13 MM active users?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & CommercializationFollow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comThis episode is sponsored by NielsenIQ and was recorded on stage at the NielsenIQ Consumer 360 Conference #360Whitney answers these questions:1) Whitney, happy to share the stage with you here as the CPGGUYS - you are a repeat guest now of the CPGGUYS with 3 episodes. We are pleased to have just had Seth Dallaire on episode 200 on May 18th later this week. You are 2 episodes away from hitting 5 and getting the special HOF CPGGUYS jacket designed for superstars. You recently got promoted to a new role as Sr Director of transformation and commercialization. Your remit has recently expanded, talk to us about this and commercialization at Walmart? What are the core responsibilities of this role?2) Its undeniable that the pandemic shaped the future of omnichannel commerce. From your perspective what are the key components playing out over the last 2 years that have helped this acceleration?3) It seems like retail media is everywhere and every retailer has a platform these days. Why are some platforms more important than others and what are the core components of a successful retail media platform?4) What is the connection between Take me to Walmart physical and digital when it comes to shoppers? Should CPG brands now pay attention to the store shelf connected closely to the digital shelf? What is the role of content therefore?5) Retail media and digital advertising - is it all about the lower funnel conversion? Does audience engagement and acquisition triumph conversion?6) Tell us all about Walmart luminate. Walmart luminate is now starting to touch brands in their every day decision making. What is your advice to brands on how they should be leveraging this incredible capability?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comFollow Walmart Luminate online at: http://walmartluminate.comThis episode is sponsored by dunnhumby.comSeth answers these questions:1) One of your responsibilities at Walmart is for a Group known as Walmart Data Ventures. which markets Walmart Luminate: a customer-centric suite of data analytics and insights. Would you please give us an overview of Walmart Luminate?2) What was the inspiration for standing up Walmart Luminate in the first place? And what is the future vision for it? 3) Does Walmart Luminate make visible to subscribing vendors all products in the category and are all vendors in a category able to subscribe to Walmart Luminate?4) Another of your areas of responsibility is Walmart + which Walmart launched 18 months ago. Would you please provide our audience an overview of Walmart+ from a consumer perspective. What is the value proposition for subscription?5) Would you share with us your Walmart+ strategy for the year ahead? Are there areas where your team is leaning in to continue providing value to customers who subscribe to it?6) It is undeniable that, at the forefront of “the great retail reset” transforming our industry is the explosive growth of retail media, both on-site and offsite, both online and in the physical world. At its core, what is the value proposition that Walmart Connect offers to vendors looking to grow sales through Walmart platforms?7) Some recent research shared by Walmart Connect talked about the use of Walmart’s mobile app in physical store visits highlights an important correlation between digital engagement and physical shopping. Would you please expand upon the details & findings of this research?8) How are brands able to access use of Walmart Connect’s powerful retail media solutions onsite, offsite & in physical retail? Is it entirely through Walmart platforms or are they able to use 3rd party eCommerce advertising platforms for some offerings?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.This episode is sponsored by Skai.Follow Nich Weinheimer on LinkedIn at: https://www.linkedin.com/in/nich-weinheimer-601a596/Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/Follow Skai online at: https://skai.io/Watch Nich's appearance at P2PI Future Forward here: https://events.ensembleiq.com/FutureForward/Nich answers these questions:1) How are Natural Language Processing and advanced analytics helping brands to surface powerful trends and predictive insights?2) How are brands able to power Skai’s market intelligence capabilities with additional configurations and services involving 3rd party data sources? What are the connectivity options you afford to your clients in this pursuit?3) How does Skai ensure that when connecting to 1st party data sources, security is at the forefront? What are the types of 1st party data that must be secured?4) Apple mobile search is an important place for brands to market in pursuit of customer acquisition. How does Skai enable full-funnel optimization of bidding and manual intervention that improves Apple installs & in-app events?5) In late March, I attended the Shoptalk Event in Las Vegas. On the second day, Kroger/84.51 announced that it was opening its Kroger Precision Marketing retail media platform to third party ad management platforms, notably Skai. Would you please provide us some detail as to what this involves and why brands should be excited about this partnership?6) What is the state of retail media in the convenience channel. I know Gopuff has an established platform but I hear that some convenience omnichannel players are preparing to enter the marketplace. What intel do you have to share?7) Auditing of campaign execution & performance may not sound like the most exciting service offered by Skai, but the improvements coming from audit can have a significant impact on future performance. Would you please expand?8) What are Dynamic Commerce Ads and why is this revolutionary innovation in social-to-retailer advertising?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder  at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/Follow Reckitt Online at: http://reckitt.comFollow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Taj on LinkedIn at: https://www.linkedin.com/in/tajpeeran/Taj and Rahul answer these questions:1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers?2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid’s Multi-Touch  Attribution accelerator helps to optimize marketing spends and drive revenue?4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how?5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this?6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here.7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Ajay Bam,  CEO & Co-Founder at VyrillJohn Casey, Director of Business Development at VyrillThis episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions of videos. Follow Vyrill online at: https://www.vyrill.com/ Follow Vyrill on LinkedIn at: https://www.linkedin.com/company/vyrill/Follow Ajay on LinkedIn at: https://www.linkedin.com/in/ajaybam/ Follow John on LinkedIn at: https://www.linkedin.com/in/jocasey/Ajay & John answer these questions:1) Ajay - Wow! You’ve founded Vyrill 5 years ago, take us through the years and how the company has shaped itself to be what it is today as a video commerce leader?2) Let’s talk about vyrill - value proposition. John - Why are CPG brands choosing to work with vyrill as a video analytics, UGC analytics provider? What need is Vyrill solving?3) Ajay - Let’s explore all the solutions you offer - take us through all the capabilities a brand can find in partnership with you? What do you need from a brand to get started with your clients?4) Ajay - What are the keys to success with leveraging video for commerce? How will this change the game for brands using your solution?5) Ajay - How are retailers and marketplaces utilizing both UGC and branded videos?  (Amazon, etc) . John - anything you want to add?6) Ajay - What type of video content drives conversion? How does Vyrill accelerate this conversion?7) Let's get into ROI. John, how does a brand partnering with you measure the ROI of the investment with you? What metrics do you provide?8) Ajay - What's next for Vyrill? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted.Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/Follow AdAdapted on LinkedIn at: https://www.linkedin.com/company/adadapted/Follow AdAdapted online at: https://www.adadapted.com/Molly answers these questions:1) You’ve been with AdAdapted 10 years, take us through the decade and how the company has shaped itself to be what it is today as an advertising leader?2) Let’s talk AdAdapted - value proposition. Why are CPG brands choosing to work with AdAdapted as the core data, analytics and target marketing partner of choice? 3) Let’s explore all the 4 types of solutions you offer - managed service, self service, your platforms & attribution? What do you need from a brand to get started with your clients?4)Why is managed service so important for brands to operate in the world of mobile advertising?5) What is your role today as a CRO at AdAdapted? What teams do you work with and what partnerships do you establish internally and externally?6) Today’s world of brands and retail deals with an unprecedented level of data. What role can AdAdapted play in harnessing this for meaningful signals and demand generation for a brand?7) Brands are now shifting marketing mix to measurable ROI, lets get into the world of attribution and how you create value for brands through attribution?8) Whats next for AdAdapted? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico.  B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island.Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foods on LinkedIn at: https://www.linkedin.com/company/bgfoodsinc/Follow B&G Foods online at: https://bgfoods.com/ Neha answers these questions:1) Why is the digital shelf more important today than it was even 3 years ago?2) How has the advent of retail media fundamentally transformed how consumer goods manufacturers invest in growing their brands? What makes retail media so appealing and when you look to prioritize investment, what capabilities are you looking for in a platform?3) Can retail media solve all of the digital shelf issues for a brand’s entire assortment? If not, why not? How do you think about investing against improving SEO? What are the important attributes in driving organic SEO?4) Should DTC be the aspiration of every brand manager? What considerations need to be made before deciding to go this route?5) Is shoppable media fundamentally at odds with building brands? Why or why not? Is FULL funnel attribution necessary in shoppable media or is “add to basket” enough?6) How do you think about Upskilling talent in your organization for eCommerce & digital marketing? How do you bring along other stakeholders on the journey?7) Building meaningful sources of insights are fundamental to making good business decisions? Is 1P consumption data important to an effective insights program? Where can it be sourced? Are you able to use it in journey mapping and the creation of customer lifetime value?8) What are a few emerging trends in our industry that have your focus right now? Why?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.