The CPG Guys, Sri & PVSB, are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad,  the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns.Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/Follow AnyRoad online at: Daniek answers these questions:1) What’s a bay area guy like you doing on the Kentucky Bourbon Trail? In other words, what inspired you to write a book about American whisky? And is all American whisky bourbon?2) What was the gap in the industry you noticed to start Anyroad?3) What is experiential marketing. How do you actually curate this for brands?4) Give us the 101 of loyalty development, measurement and marketing. Is LTV real?5) I hear even on the bourbon trail, you can actually collect data during an experience to curate innovation? Is that really true? How does that work and what have you observed?6) What can brands learn from the beverage industry in creating entertaining and insightful experiences for consumers? Do you have some examples to share? 7) What is the power of data in understanding human behavior and fostering brand loyalty? How is ERM changing the way brands build long-term relationships with consumers?8) User experience based marketing - is it continuous optimization or merely a data set that creates a set and done one time experience. How does one curate on the fly in this mindset?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.This is the third in a 3 part series with Chicory.Follow Chicory online at: http://www.chicory.coFollow Ethan on LinkedIn at: https://www.linkedin.com/in/ethangoodman/Follow Jason on LinkedIn at: https://www.linkedin.com/in/jason-young-digitalmediaexpert/Ethan & Jason answer these questions:1) Jason - What was it about Chicory’s business model that attracted you?2) Ethan - can you give our audience a view into what the day in a life of a SVP of commerce media looks like?3) Jason - what is the mission you are on for Chicory? How does it help brands develop brand equity given your background? How will this connect to developing Chicory as a possible media network of the future?4) Ethan - what is the partnership with Chicory, how are you both collectively delivering for the consumer, and give us a peek into how the partnership works day to day?5) Jason - give us your predictions on the future of digital grocery as it intersects with marketing (its on your home page). What is Chicory’s role in enabling that?6) Ethan - talk to us about your retail partnerships in particular and how its delivering wins for Mars?7) Ethan - decompose the word contextual commerce for sales folks - what is the simple English definition - or is this the domain of marketers exclusively?8) Jason - what’s next for Chicory - what would  you want our audience to know? Can you please share a roadmap?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly.Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/Follow Lantern online at: http://www.lanternnow.comMeredith answers these questions:1) You spent a good part of your career prior to Lantern working in DTC businesses, notably at Wayfair, a familiar online merchant of home furnishings, décor, home improvement & housewares. What about Lantern drew you to the opportunity to enter this emerging vertical?2) On the CPG Guys podcast, we like to educate our audience on the components of a business model. Would you help us decompose the services and capabilities that Lantern is providing including the supply chain partnerships? Is Lantern a software company, a delivery service, or both?3) When legal Cannabis was introduced in Colorado, it was highly publicized that the banking & payment industries avoided servicing this emerging industry. Can you walk us through how consumers using your platform are able to pay for legal cannabis?4) Legal cannabis sales are relatively new to consumers. Would you help us understand the current state of availability and the relative market size of the legal industry? Where are you currently able to operate? What regions are emerging on the horizon and how is Lantern enabling services in emerging markets?5) Let’s talk about the merchandising aspects of Lantern. Product search in the Drizly division is predicated on well-known brands and varieties of beer, wines & spirits. These structures do not exist in cannabis. How do you go about establishing a product hierarchy and content that makes your offerings discoverable by users? How do you focus on ensuring a superior customer experience, perhaps even better than what they might find on a dispensary’s site?6) While operating as a separate business unit of Drizly, does Lantern benefit in any way from the resources & capabilities of the broader enterprise?7) How do you go about creating awareness for your business? What are the primary mechanisms for advertising and how is it done in a responsible manner?8) What are the growth drivers of your business that you spend your time seeking to enable as President of Lantern?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone &  Anil Kaul CEO of Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.This is the the second in a two-part partnership with Absolutdata.Follow Suresh Ganapathy on LinkedIn at: https://www.linkedin.com/in/suresh-ganapathy7869/Follow Danone online at: http://danone.com Follow Absolutdata online at: http://absolutdata.comFollow Infogain online at: http://infogain.com Suresh & Anil answer these questions:1) Tell us a little bit about yourself, Suresh? What is your role as VP of enterprise analytics at Danone and what are some of the priorities you are personally addressing for the company? How do you interact with the Absolutdata?2) Anil - Take us through how you go about answering the important question when you work with a brand - how does what we do deliver value for this particular brand with that need state?3) Suresh - Why did you choose absolutdata specifically? How are they delivering value for you everyday in the work you did with them?4) Anil - How did the project and work with Danone come about? What key offering do you think made the difference in why they went with you vs others? 5) Suresh - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for you?6) Suresh What are consumer experiences Danone is enabling for the consumer with this partnership? Could you elaborate how the consumer is winning?7) Anil - whats next for Absolutdata, what does the roadmap look like given digital - how are you enabling ecommerce in particular? 8) Suresh - how is Absolutdata in partnership with you on digital, ecommerce with data & analytics.Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world's premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: http://americanfireglass.comMatt answers these questions:1) How exactly did you get into fireglass - how was it born - what is the history of the company2) I imagine you were distributing primarily through the store model. What were some of your strengths you developed to succeed in the store model?3) This conversation is incomplete without me acknowledging this is the story of true American home grown entrepreneurship. As covid hit and the store model slowed down and froze for a short period, what were areas you needed to focus on to keep the company growing and delivering for all your teams and for the brand?4) How did you pivot to being omnichannel? Did you feel it's a must do go forward, what data said it's a must do?5) We know you also adopted DTC - what did you have to do to optimize in 2020 to go DTC? What new muscles did you have to build?6) Now that we got DTC out of the way, could we dive into what ecommerce capabilities in omnichannel leading brands do? Have you built processes to support this for your own brand?7) How are you preparing for a new instore model where browsing, deciding may all happen online and the pickup maybe in store? Is there a digital element of instore needed?8) What is your advice for entrepreneurs like you who have depended on the store model, maybe even regional - go forward? How should they get their path paved out for their brand?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love.  Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch Rewards online at: http://fetchrewards.comDownload the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649Download the Fetch Rewards app for Android: https://play.google.com/store/apps/details?id=com.fetchrewards.fetchrewards.hop&hl=en_US&gl=USWes answers these questions:1) How did the idea that transformed into Fetch came to be?2) So you have this business model that proved to be successful at winning some academic competitions, generating some seed money. How did you take this from a PowerPoint deck and some Excel spreadsheets and turn it into an actual business? 3) How did you go about getting that first big brand client and what proved to be the key differentiators between existing digital coupon and rebate programs or more traditional promotional mechanisms like FSIs? How does Fetch’s user experience involve less friction?4) Could you tell us about some of the key challenges partners are coming to you with? What are they struggling with? And why are they coming to Fetch to solve it?5) How does Fetch help brands satisfy their need for purchase attribution data points to fuel CRM, digital marketing and innovation?6) You recently announced a comprehensive partnership with the Albertsons Companies. Would you break down how this differs from your CPG brand loyalty building solutions and whether this actually enhances the value proposition to your users?7) Fetch has also moved into the restaurant vertical, helping QSRs with loyalty engagement. How did this come about and what is it that you help them do from a targeting and conversion perspective?8) What are some of the CPG/Retail industry dynamics that you think will transform consumer loyalty engagement in the next few years and how are you positioning Fetch Rewards to win in these conditions?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services.  Follow Chris on LinkedIn at: https://www.linkedin.com/in/moyechris/Follow Crossmark online at: http://www.crossmark.com/ Chris answers these questions:1) Since CROSSMARK works with countless retailers and CPGs, from that view, what are your thoughts on the current grocery space?2) You’ve started a real digital transformation at CROSSMARK.   Can you speak to that? Why was it successful?3) Our understanding is that CROSSMARK’s vision centers around something you call Accelerator.  What is Accelerator?  What makes Accelerator different?  How do clients benefit?4) What are the plans for eCommerce at CROSSMARK, and how does it tie to Accelerator?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam's Club online at: http://samsclub.comAbi answers these questions:1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the store display opportunity?3) Which categories are seeing the largest growth in retail media? Which categories should vendors step change their approach to this?4) What technology aspects are being brought into the business everyday? How does it connect from a website to the cart to the store?5) What are the various features of retail media offered by Sam’s? SEM or are there other capabilities?6) What can partners expect back? Data, metrics? How is success measured?7) What are the behavior or activities of a vendor best in class partnership with Sam’s?8) What is your advice to the industry with eCommerce? What about the newer categories that have sped up last year like food and beverages? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Hauck, founding partner & CEO of Isomr Group, a global digital consulting firm that works with industry-leading organizations to transform and grow their businesses with digital strategies across a number of industries including consumer packaged goods, agriculture, hardlines, manufacturing and distribution.Follow Michael Hauck on LinkedIn at: https://www.linkedin.com/in/michaelhauck/ Follow Isomr Group online at: http://isomr.group Michael answers these questions:1. The pandemic was in full swing when, in the summer of 2020, you decided to venture out from the W2 lifestyle and form your own business. What were the other conditions that told you it was the right time to do this?2. eCommerce has seen explosive growth in the last year, probably more than we would have seen in a normal decade, and caught brands & retailers completely off guard in many respects: supply chain, digital shelf capabilities & others. What became readily apparent to you as how brands needed to address the role of eCommerce in their operations, given this new reality?3. What are the steps that brands need to take to make eCommerce part of their lifeblood?4. How are you trying to deliver these capabilities to help brands on the journey? Does it start at a tactical or strategic level from their standpoint?5. Is DTC non-negotiable for scaled brands at this stage? If so, what are good vs. bad reasons? 6. What part of the DTC experience do brands often overlook in delivering a complete customer experience?7. What are the essential technologies you counsel your clients on enabling to deliver a superior customer experience? How do you curate a meaningful partner network from 8K providers?8. How does a brand ensure that the experiences they are trying to deliver are leveraging exactly the right technology partner?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.This is the third episode in a 3 part series with Label Insight.Follow Label Insight online at: http://www.labelinsight.comFollow NielsenIQ online at: http://www.nielseniq.comTim and Josh answer these questions: 1) Josh, this is the third time we’ve spoken to Label Insight so we understand quite a bit about that business, but let’s talk about health and wellness specifically, what NielsenIQ sees as an opportunity in the space and how Label Insight adds value.2) Tim, we had the opportunity to speak with Todd Morris the CEO of Label Insight and Dagan Xavier Label Insight’s co-founder recently about the Label Insight business. Health and wellness seems to have been an undertone from the very beginning. Do you agree?3) Josh, can you break down Label Insight’s health and wellness product attribute data in more detail, how it will complement NielsenIQ datasets and how our audience should be thinking about it in terms of value to their business?4) Tim, how should our audience be thinking about leveraging product data to address the needs of shoppers with allergies?5) Josh, you also mentioned nutrients. Why should our audience care about product nutrient data? Is nutrient and a food product label synonymous?6) Tim, let’s talk about health and wellness activation. What’s Label Insight doing in the marketplace to support retailer’s health and wellness initiatives?7) Josh, what should brands be thinking about in terms of health and wellness that we haven’t already mentioned ?8) Tim, Do you have any data or can you share any insights around the impact ? Perhaps a survey, audits etc?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.