The CPG Guys

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees.Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom's of Maine brand products at https://www.tomsofmaine.com/Diana answers these questions:1)  Your story starts at Rutgers University at NJ, then you touched notable global brands like Campbell’s and the Hershey company, eventually emerging as an eCommerce leader. Decompose this for our audience and tell us how all this change came to be.2) Why is digital commerce a priority for Colgate Palmolive in these times?3) How are you working to ensure CP is eCommerce & omnichannel ready = what are specific initiatives or actions you have taken?4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it knowledge or revenue?6) How is UGC and ratings/reviews important to you and the brands you support? What is the role of retail media for you?7) How important is user experience in this journey and how do you help shoppers get that top tier UX? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com/RetailWit Website: http://RetailWit.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not im CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textHAPPY NEW YEAR!The CPG Guys, PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and technology for several Fortune 500 companies.This is a the second in a 2-episode partnership with Tiger Analytics where Paola and Kishor discuss opportunities for leveraging data and insights to drive Omnichannel excellence.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gummaraju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Paola Peretti on LinkedIn at: https://www.linkedin.com/in/paolaperetti/Follow Tiger Analytics online at: https://www.tigeranalytics.com/Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Link to interesting research work by Prof. Mohan Sawhey & Paola Peretti: https://tinyurl.com/paolaperetti  Paola & Kishor answer these questions:1) Paola, you are the VP of Digital & Consumer Experience at Mars. Help our audience understand your journey so far and your current role.2) Give us an overview of the value propositions you brought for Mars and the KIND brand?3) Paola, what are some of the best examples where you have seen data being used as a strategic asset?4) How do you help with day to day decision making in an Omni Channel environment.5) How can Test and learn experiments help to drive digital transformations? Please share more from you current and previous experiments6) But making this happen in a large organization is not easy. What are the challenges you see and how do you overcome them?7) A lot of the things that Paola mentioned are very internal to the organization. How does Tiger Analytics help in overcoming the challenges that Paola outlined?8) How do you see the future evolve from each of your vantage points? “Crystal ball” the future for us if you will.9) What advice do you have for women in the FMCG industry, who aim to make it big in their careers?10) Finally how is Tiger evolving as a company to adapt to the changing environmentCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endo CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textSri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 3 of 3 and awards go to Retailers for:Best in classBest UGC ExperienceMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textSri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 2 of 3 and awards go to Marketplaces for:Best in classMost improvedRising starMost innovativeBest enablerPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textSri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel DigitalThis is episode 1 of 3 and awards go to Brands for:Best in class omniBest LoyaltyBest DTCBest at social digital engagement for omnichanneleCommerce leaderBest user experience omniBest UGC contributorMost improved omniBest Minority Owned Omnichannel BrandBest Women-Owned Omnichannel BrandPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Doug Bouton, the founder & CEO of Halo Top International and its US Subsidiary DoJo Brands which manufacturers Gatsby ChocolateFollow  Doug Bouton on LinkedIn at: https://www.linkedin.com/in/douglas-bouton-b1205a59/ Follow Halo Top International on LinkedIn at: https://www.linkedin.com/company/halo-top-international/ Follow Halo Top International online at:  https://halotop.com/Follow Gatsby Chocolate online at: https://www.gatsbychocolate.com/Doug answers these questions:1)  You market Gatsby as a “safe addiction” food. To a degree, this is how you marketed Halo Top when you introduced pints of ice cream that contained less than 300 calories. Can you share with us your thinking in marketing products with indulgent legacies that have been formulated to reduce the caloric impact while retaining the experience?2) HaloTop was one of the first brands to adopt a revolutionary product locator on its site that allowed consumers to not just find stores that carried HaloTop but actually specific flavors. Can you share with this audience how this helped you in engaging consumers interested in your assortment?3) In 2013, you negotiated the sale of Halo Top NA operations to Blue Bunny while retaining the international business which you still operate now. Can you walk us through how that all transpired and why you didn’t just sell the whole company?4) How do you operate Halo Top International in so many markets and how does it work when you share the “brand equity” of the Halo Top name?5) Chocolate candy is a large industry dominated by some major players operating out of New Jersey and Pennsylvania. Why enter this market segment and what did you see as being the defining characteristics of Gatsby that would differentiate it from the competition and deliver sustainable growth. Also, why the name Gatsby?6) What are the primary marketing channels that Gatsby is leveraging to build awareness and foster brand loyalty? How do you go about designing an effective marketing mix?7) You’ve also invested in a high protein milk-based beverage brand: Slate Milk. Can you help us understand your interest in this category and why you think there is a significant opportunity for growth?8) What’s next for DoJo Brands? Are there specific categories within food & beverage that you think offer significant growth entry opportunities?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Bob Goodwin, the founder of Career Club, which provides career coaching, an online job search course, and a CRM platform to organize professional network and job search activities. Follow  Bob Goodwin on LinkedIn at: https://www.linkedin.com/in/bobgoodwincareerclub/ Follow Career Club on LinkedIn at: https://www.linkedin.com/company/career-club1/Follow Career Club online at: http://career.clubBob answers these questions:1)  Bob, why don’t you start by giving us the back story of how you developed a passion for helping people like me with reinventing their careers and then turned that into Career Club?2) Based on all of your interactions with job seekers, what are the core 2 or 3 activities you recommend they do to prepare themselves to succeed in finding a new and better job and where do they often find the most trouble adapting to their situation?3) “The great resignation” is all over the news these days as people decide to leave the jobs and career trajectories they had been on for years? What are your thoughts on this phenomenon and the opportunities it presents?4) How do our convictions, what we truly believe about ourselves, greatly influence the choices we make, the clarity we have on what we want (and don’t want), and the confidence we bring to our work everyday?5) When you created Career Club, you wanted to create something fundamentally different than the resume editors or career coaches that you see advertised all over LinkedIn. Help us understand what you are building at Career Club and why mid-career professionals should find it meaningful?6) You have an upcoming eBook titled “Making Your Own Weather.” What advice are you looking to impart upon Job Seekers in this eBook?7) The pandemic brought about substantial transformation in the retail/CPG industry. What do job seekers need to focus on in finding the right opportunity when all the rules are being upended and the skills needed to succeed appear to be changing on a daily basis?8) What is Netwasting and how does clarity in your job search unlock your ability to find the job that will let you succeed?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made.Follow  Sara Goucher on LinkedIn at: https://www.linkedin.com/in/sara-welch-goucher-b6406229/ Follow MCBC on LinkedIn at: https://www.linkedin.com/company/molson-coors/Follow MCBC online at: https://www.molsoncoors.com/ Sara answers these questions:1)  What are the core activities that your team supports at MolsonCoors and how do you interface with sales, marketing & distribution, navigating a matrixed organization?2) Would you tell us about “Tied House Laws” and the “Three Tier System” to ground our audience in how you navigate your operations?  3) How do Tied House laws impact your ability to engage with different types of clients, specifically around retail media when dealing with Walmart Connect & Kroger Precision Marketing vs. Instacart Ads or Drizly Ads which are managed by marketplaces?  4) What are the levers that you are able to use to have a material impact on consumer engagement at Molson Coors and what are the outcomes you are able to measure? 5) Are retailers sufficiently prioritizing the importance of adult beverage as a category contributor and how are you able to elevate the focus retailers should be putting against your category?6) What do you see as  the link between eCommerce and in-store sales? How does eCommerce influence in-store sales and how does your team support this?  7) How does content contribute to the digital shelf experience and how you determine where to invest against content?  8) What are some of the most meaningful insights you can share with us about behavior changes in alc bev retail since the beginning of the pandemic and how are these influencing your business decisions?  9) How does UGC play into MCBC's content strategy?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on t CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry.This is a 1-episode partnership with Perpetua.Follow Adam Epstein on LinkedIn at: https://www.linkedin.com/in/epsteinadam/ Follow Perpetua online at: http://perpetua.ioFollow Perpetua on LinkedIn at: https://www.linkedin.com/company/perpetua-labs/Subscribe to "Growth Sessions" podcast at: https://podcasts.apple.com/us/podcast/growth-sessions-ecommerce-advertising/id1520474105Adam answers these questions:1) What is the origin of Perpetua and what critical needs in the industry did it seek to address?2) Earlier this year, Ascential acquired Perpetua. How does Perpetua fit into Ascential's digital commerce division?3) Why is retail media investment for brands “non-negotiable” in a growth strategy?4) What are the major areas of investing in omnichannel retail media that challenge brands without platforms like Perpetua?5) What are the Retail media building blocks (how a retail/marketplace starts) + and then how they grow?6) What has been happening in Retail media's global growth that brands need to understand?7) How is Amazon ads' business growing in such a way that brands need platform solutions to win on their digital shelf?8) What's Amazon Marketing Cloud, why is it so important and how does Perpetua help brands with the cloud?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.