The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart,  the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/Follow Instacart online at: http://www.instacart.comSeth answers these questions:1) Why don’t you start with informing our audience about the core set of advertising tools you offer to brands & retailers based on their marketing objectives and what kind of targeting capabilities are they able to leverage?2) 7 plus Years at Amazon - developed out the advertising business into what we see it today, why instacart - what attracted you here?3) A lot has happened since Josh Rider came on the show over 6 months ago. The industry has exploded and there are days where ecommerce seems the future of retail. What are you thoughts on that sentiment?4) Josh Rider - he joined us for episode 26 back in Sept last year. Instacart has established many new partnerships, several rounds of fundraising have been completed. You have a new CEO and a new President. Where are the muscles being built on partnerships these days? Anything in the technology space?5) Those same partnerships - what is being done on the fulfillment side? Are the orders getting faster to the consumer?6) For those wishing to partner with you, how does the relationship and partnership work - is it primarily content, is it both content and advertising? How does one start with Instacart and where should a brand focus?7) For existing partnerships how can they scale their relationship with you? Can they expect more data, bundled offerings? Can they help drive a basket, etc?8) Our audience always likes to know what’s next, so what is next for Instacart? What priorities are you helping drive as the CRO?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps  brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online.Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/Follow Foodspace on LinkedIn at: https://www.linkedin.com/company/foodspacetechnology/mycompany/ Follow Foodspace online at: https://foodspacetech.com/Ayo answers these questions:1) what was the industry need that you identified was not being sufficiently addressed that led to you founding Foodspace Technology?2) What differentiates Foodspace from PIMs (Product Information Management systems)? What services do you offer to brands and how do you interface with PIMs?3) How exactly does your platform record product attributes? Please walk us through the process from start to finish.4) Share with us some of the compelling metrics behind the importance of product attributes in food & beverage search.5) Are the attributes that you are able to develop the same for each retailer’s digital shelf or are you preparing retailer-specific attributes to fuel their sites individually?6) There are other notable industry attribute producers that employ human data capture. Why do you think Foodspace’s solutions are more scalable & relevant to today’s industry needs?7) How do you plan to make the sourcing and distribution of product attributes from brand to retailer a more open data exchange process that discourages excessive tolls or obstacles in helping consumers with improved search?8) You are in the middle of raising your Series A round of funding. What have been some of the most interesting experiences for you in this endeavor?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights.Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals on LinkedIn at: https://www.linkedin.com/company/e-fundamentals/Follow e.fundamentals online at: https://www.efundamentals.com/John answers these questions:1) We’d love to hear about your journey to founding e.fundamentals. You have some tremendous experience in both CPG and retail with nearly a decade at P&G, consulting credentials at Glendinning, more CPG work at PepsiCo, retail work at ASDA and customer data experience at EYC, the precursor to Symphony Retail among your professional highlights. 6 years ago, you decided to found e.fundamentals. 2) What are some key areas that you are recommending to your clients to explore on the digital roadmap to success, making bricks and clicks add up?3) A company’s success in eCommerce is only as good as the team activating against it. What skills does an effective eCommerce team need to develop in order to win in this space?4) Here in North America, the pandemic has transformed the Instacart marketplace platform into a powerful demand aggregator that brands are struggling to tackle. What do brands need to get right in search and ensure their products get into Instacart baskets to help them succeed on Instacart?5) Walmart is another major competitor in Grocery eCommerce. What is your POV on their strategy to win in Grocery by reaching shoppers? Does their physical store presence present an advantage to Walmart in this pursuit?6) How do you advise brands to optimize their assortment on the digital shelf and what are some fundamental differences from physical shelf category management?7) How is e.fundamentals helping to automate digital shelf analytics for its clients and drive success in enabling brand strategies?8) As we emerge from the transformative period of the pandemic, what are the key aspects of omnichannel grocery that you are closely monitoring and do you have any leading indicators to share with our audience?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors.This is the first of a two part partnership episode series with Firework.Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Vincent answers these questions:1) We're witnessing a revolutionary shift in how retailers, brands, and media agencies in western markets envision digital consumer engagement. What's Firework's position on this?2) In March, Forbes referred to Firework as the "Decentralized, B2B version of TikTok." Talk to us about that statement.3) You have a vision to disrupt, support, and connect across a multi-sided market at global scale. How does Firework plan to do that and how are you able to scale so quickly?4) Talk to us about the core offerings. What is Firework bringing to market that will allow it?5) These are all the topics we read about most right now in the trades and as we talk to most of our Podcast followers. Their businesses are all contemplating best practice relative to owning the emotional connection to their consumers. Talk to us about the specific markets Firework supports.6) How do you differentiate from perceived competitive offerings?7) You mention media buying agencies. How are you supporting their role in bringing first and best-to-market capabilities to their clients?8) How big is this going to be? You have powerful investors which funded Snapchat, Music.ly and other hyper growth entities. Will you continue to raise capital and what's the end goal?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Sherry Smith on LinkedIn at: https://www.linkedin.com/in/sherryd-smith/Follow Criteo online at: http://criteo.comSherry answers these questions:1) Looking at all of the brand presentations at the recent CAGNY conference, it was hard NOT to find a reference to retail media. What do you see as the driving forces behind a seismic shift in brand advertising into retail media?2) Retail media is my favorite topic and a hot trend in CPG & retail today, but before we get there take us through the journey of California state to Triad and now Criteo?3) What are the different services or new services Criteo offers brands and retailers that Triad did not? Why are these value-enhanced?4) Let's discuss what matters with SEM - does one have to be a PPC expert to be good at this? Which metrics matters the most - ROAS or CPC? Do they go hand in hand?5) Some retailers have built their own targeted retail media platform, others have connected to networks like Criteo. What is the value proposition you bring to retail partners?6) How do you advise brands to go about a partnership with Criteo - what retail platforms do they have access to influence with outcomes?7) Let’s talk data & insights - what value added insights do you provide? How do you measure success for the work you do for brands? How does a partnership work on a given campaign? How far in advance do you have to plan it?8) Media - constantly evolving. Retail media vs google, facebook. Privacy changes in the recent software update of Apple iOS 14.5 and the postponed cookie tracking changes in Google Chrome are a risk for brands on personalized targeting. Is this a real challenge for now emphasizing retail media even more?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics.This is the first of a two part partnership episode series with PSignite.Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com/in/austinwildmore/ Follow PSignite online at: http://psignite.com Follow PSignite on LinkedIn at: https://www.linkedin.com/company/psignite/To watch the full episode: http://info.psignite.com/podcast-interviews Austin answers these questions:1) Decompose AI, IOT, ML for our audience - why does it matter for the CPG industry? 2) How does all of this connect with the sales force platform? 3) How do you add value in the retail funnel? How are your solutions connected to the shopper?4) Analytics is the holy grail of decision making. What does PSignite specifically provide to enable decision making for CPG, especially through the planning process?5) Are you doing pilots yet? What category is ideal for a pilot? Should our listeners be interested & how do they follow up for a pilot. I hear you have a no risk impact assessment ? 6) Talk to us about the ROI of working with you. How is it measured? What metrics can be established to ensure the ROI?7) Let’s get into optimizer CG.who is the target audience at a CPG brand? Decompose why this adds value and how PSignite developed it?8) What’s next for PSignite? What does the pipeline look like? How are you planning to grow?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is taking place Sept 19-22, 2021 at Mandalay Bay Hotel & Casino in Las Vegas, NVTo learn more about Groceryshop, visit http://groceryshop.com To follow Groceryshop on LinkedIn visit: https://www.linkedin.com/company/groceryshop/To follow Joe Laszlo on LinkedIn visit: https://www.linkedin.com/in/joelaszlo/Joe answers these questions:1) Joe let’s dive in, let’s address the elephant in the room - covid is still here, why is the conference in person this year and what can we expect that’s safe? 2)Take us through the 3 day agenda and the tracks that one can follow?3)How does a brand engage with a retailer at the forum? What is the value proposition of attending?4)Tell us about the hosted service providers events? How does it help offset the attendance costs for those that dont have the budget?5)Jump into the keynotes, who, what and why?6)What can we expect different this year at groceryshop post the pandemic and return to a new way of meeting and growing our knowledge and networks?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some of the world’s toughest problems.This is the first of a two part partnership episode with Fractal.Follow Dipita on LinkedIn at: https://www.linkedin.com/in/dipita-chakraborty-4601032/Follow Prateek on LinkedIn at: https://www.linkedin.com/in/trivediprateek/Follow Fractal online at: http://fractal.aiFollow Fractal on LinkedIn at: https://www.linkedin.com/company/fractal-analytics/ Dipita & Prateek answer these questions:1) Why don’t you start with informing our audience about the core values of the company and who Fractal’s clients are and how you help them everyday?2) Fractal has an AI innovation center that you promote as your backbone - decompose AI for brands and retailers - why do they need to know it?3) You have been at various other analytics & consulting houses - what attracted you here as a CPO? What unique capability do you see here that will allow rapid growth?4)In this day & age, AI is at the highway on-ramp of scale – what data is the most valuable to scale - 1P, 2P or 3P or is it all of it? 5)What is Fractal’s philosophy for scale : Is it Data or Data Science ? This is a cardinal question within any CPG organization, how do you help drive scale and adoption? 6) Supply chain was hard hit for all CPG manufacturers and big brands during covid and the journey is still ongoing. What tools and solutions do you offer in this space? 7)Ecommerce and digital selling is another area that has now become permanent. How do you think this positions with the traditional way of revenue management across CPG manufacturers? What are your thoughts around this space - what do you offer? 8)Give us a deep dive into your management team. Who leads this company, what are the competencies and how is it run everyday?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S.Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/Bryan answers these questions:1) You previously served in a similar role at Ste. Michelle Wine Estates. Can you give our audience a fundamental understanding of your role & responsibilities at FXMUSA?2) Given that your product line focuses on sparkling wine, occasion-based usage plays a more prominent role in consumption. How does this play into your strategic activities?3) You arrived at Freixenet Mionetto USA 7 months after the start of the pandemic and adult beverage consumption had shifted quite dramatically from on-premise to at-home. Looking at the responsibilities you were charged with leading, what was at the top of your list to ensure that your brands would adapt to this new demand model?4) Alcohol is a highly regulated consumer goods category. Can you share with your audience some of the specific ways you need to navigate the eCommerce marketing funnel given the nature of your business?5) Retail media is a quickly growing channel for ensuring product awareness on the digital shelf. What types of capabilities are you focused on to invest effectively to win in SEM?6) How do you approach developing digital resources and capabilities relative to other major alcohol manufacturers that are competing for supporting retailers with a digital shelf, be they marketplaces like Drizly and Instacart or omnichannel players like Total Wine, Albertsons and the like?7) Specifically in the Beverage Alcohol & eCommerce space, what do you see as the next major area of opportunity?8) How do you think a post-pandemic return to "normalcy" will impact the eCommerce channel in the next few years?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714/Follow Syndigo online at: https://www.Syndigo.com/cpg-guys/Mark answers these questions:1) The rapid growth of unified commerce has accelerated the need for content throughout the path to purchase. What have been the key product investments that Syndigo has been making to enable the seamless and expanded flow between brands and their customers?2) As the chief product officer, could you give our audience an overview of how the Content Experience Hub can drive ROI and growth for brands and retailers? 3) Please describe who your retail partners are and what products and services are connected to them? 4) Let’s talk scale. Is the Content Experience Hub in the domain of scaled brands only? What about startup and smaller brands? Is there a special offering for them? 5) Let’s dive into one of the acronyms you used earlier... PIM - what are its various components and what does it take to build a formal PIM?6) Let’s get into your solutions offered - what’s the platform and who is leveraging it today? 7) What reporting tools can a client expect when they partner with Syndigo?8) Give us a retail prediction - what’s the role of digital in retail post pandemic? Is it going to settle down?9) You mentioned that Syndigo recently acquired Riversand. Tell us a bit more about that, and what it means for clients.Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.