The CPG Guys

Send us a textThe CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers.Follow Disha Gulati on LinkedIn at: https://www.linkedin.com/in/disha-gulatiFollow Here Here Market on LinkedIn at: https://www.linkedin.com/company/hereheremkt/Follow Here Here Market online at: http://hereheremarket.comDisha answers these questions:1) Deloitte, University of Chicago, Mondelez analytics, 1871 to founder - how does this happen? What’s the story?2) How was here here founded? Who is your team and what are you focused on developing and delivering?3) Who can sell on the marketplace and how do they join? What support can they expect from you?4) Talk to us about building and retaining audiences - and what ‘localvore’ means?5) How do you and the team go about finding products for the marketplace? Are you constantly out and about scouting for the right set of products? How do you then select what belongs vs not?6) Moving from Fortune 500 to startup is not easy. Give us the trials and tribulations of the journey? What do we not know about how hard this is? What’s your advice for others who want to take this path?7) For a market to succeed, advertising, branding and creativity is a must. Tell us about your role in a creator community and collaboration that delivers for your shoppers?8) As we ask all founders on this show - what’s next and how does the market scale from local to national?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://FMCGguys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/Follow Eric Karlson on LinkedIn at: https://www.linkedin.com/in/erickarlson/Follow dunnhumby on LinkedIn at: https://www.linkedin.com/company/dunnhumby/Follow dunnhumby online at: http://dunnhumby.com Grant & Eric speak about the recently-released 5th annual U.S. Retailer Preference Index Report. Find it here: https://www.dunnhumby.com/resources/reports/customer-first/en/5th-annual-us-retailer-preference-index/They answer these questions:1) What is the purpose of the RPI and what are the core data components & methodology that lead to the results? Why is dunnhumby well-positioned to publish this research?2) This is the 3rd year for RPI in the U.S. What’s different about this year’s report from a design perspective and what drove the changes?3) What were the top finds from this year’s RPI? What mattered the most to shoppers and how is that different than last year?4) We see some familiar names on the list of highly regarded retailers, Amazon, HEB, Wegmans. One surprise to us was actually Market Basket, a regional New England retailer not known for being an omnichannel powerhouse. What made them stand out?5) Some of the retailers that didn’t fare as well in this year’s RPI still had record years for revenue growth. How should we reconcile this? Why did EDLP retailers not score as highly in the RPI?6) Retailers with strong omnichannel digital capabilities scored highly. Amazon Fresh jumped up a few notches. Is digital a key momentum driver in this RPI analysis? Why?7) Regional/super-regional retailers seemed to outperform the big national players. What would the RPI tell us about this?8) How did omnichannel retailers operating their own eCommerce platform perform compared to those who operate through 3rd party marketplaces? What are some lessons from your findings?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://FMCGguys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analytics that harmonizes data and humanizes experience to help companies efficiently accelerate their smart investments in AI.This is the first in a 2-episode partnership with Tredence.Follow Jason Villano on LinkedIn at: https://www.linkedin.com/in/jasonvillano/ Follow Kash Kasinarasimhan on LinkedIn at: https://www.linkedin.com/in/kashyap-kasinarasimhan-65487716/ Follow Tredence on LinkedIn at: https://www.linkedin.com/company/tredence/ Follow Tredence online at: https://www.tredence.com/  Jason & Kash answer these questions:1) Tell us about Tredence, how the journey started & where you are as a company today? 2) How is Tredence helping the CPG industry with AI/How is Tredence differentiating itself in a crowded marketplace? 3) You're talking to CPGs daily, what are you seeing as the biggest opportunities in the industry? 4)Let's talk a bit more about the two opportunities that may be on our audiences' mind, OSA & RGM.  What is Tredence doing differently within OSA?5) OSA is front & center within the day to day, so pivoting to RGM how is Tredence making an impact on the back end of the business? 6) You say Prescriptive, what does that really mean?7) You spoke earlier about the 3 As, how is Tredence breaking those barriers?8) What can we expect next from Tredence?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Fahad Khawaja,  President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise.Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/Follow Fahad on Twitter at: https://twitter.com/Fahad_FutureFollow Hue on LinkedIn at: https://www.linkedin.com/company/huehq/Follow Hue online at: https://www.wearehue.org/ Follow Hue on Twitter at: https://twitter.com/we_are_hueFahad answers these questions:1)  You went to school at NYU, then J&J, Grove and Adweek - a full fledged marketer. Decompose this for our audience and tell us how all this change came to be.2) What is Hue? Who does Hue focus on and why now? What void is being filled?3) How are you working to lead Hue up front? What is your specific role? What does a member do vs a supporter?4) Unsafe, unheard, unvalued…it’s the tag line associated with your state of inequity report. What is the focus of this report? Why do we need this now more than ever? How do you go about collecting data and making this available? 5) How are you focused on building a team and growing Hue?6) What is Hue’s key message for employers? What is that very same message for associates?7) What is your advice for the CPG industry on diversity & inclusion? Will change and transformation prevail? 8) The pandemic has obviously changed human behavior it seems, particularly with respect to comity or considerate interactions between different ethnic, gender & marginalized communities - do you agree. In the role you play, how are you responding to this and preparing for the transformation? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with PVSB about key learnings from the 2022 CES and NRF Big Show events.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.Follow  Nancy Winé on LinkedIn at: https://www.linkedin.com/in/nancy-wine-6518689a/ Follow 84.51˚ on LinkedIn at: https://www.linkedin.com/company/84-51/Follow 84.51˚ online at: http://8451.comFollow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comNancy answers these questions:1)  Can you help bring us up to speed on what 84.51 has been up to since it was established in 2015?2) Please dimensionalize the data asset that 84.51 is managing for Kroger. How many customers? % of spend captured with HH identification? Average # of transactions and the like. What does this all mean for brands seeking to leverage your capabilities to efficiently engage Kroger customers?3) Why is purchasing behavior a superior way to target customers for messaging…better than demographics and even search terms in many cases?4) Looking at your on-site retail media, what are the offerings that brands can leverage and what are the targeting capabilities? What type of auction system do you offer for featured search? How does your team assist brands in their investment strategies?5) What is Kroger Stratum and how do brands working with Kroger leverage this to inform their targeting efforts through Kroger Precision Marketing?6) Recently, Kroger announced the introduction of its new Private Marketplace for offsite targeted messaging. Would you please walk us through how this supports brand tech stacks in serving up personalized media?7) How does Kroger/84.51 deliver ROI measurement to all of your retail media solutions, on & off-site?8) What is the best way for brands of any size to get into Kroger’s retail media solutions?CPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsem CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow  Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions:1)  The pandemic has transformed the way Americans of all ages and incomes conduct grocery shopping. What are the key capabilities that you are seeking to enable the Coca-Cola system with why do you see these capabilities to be so essential to driving success?2) What do you see as the most important needs that your retail partners are looking for Coca-Cola to bring to their digital customer engagement strategies?3) How does your team remain focused on building sustainable capabilities that matter?  4) You’re likely presented with a myriad of solution options that, to a degree, evaluate with long-term skepticism.4) Retail media is a growing channel in activating across the customer journey. Is funding a trade function, a brand function or a mixture? How do you judiciously allocate your investments to deliver measurable ROI in search for the organization?5) What are the content levers you optimize that enable Coca-Cola products to appear at the top of organic search results?6) How does your team play in ensuring that supply chain demands for eCommerce across the system are fully optimized for success?7) Coca-Cola has a substantial position in foodservice channel. What are the demands for eCommerce capabilities in foodservice and how does your team support those demands?8) What are the 2 or 3 trends in omnichannel consumer grocery shopping that have you thinking about where Coca-Cola needs to be delivering capabilities to win with your consumers in the immediate and near term future?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors.This is the third of a 3 part partnership episode series with Firework.Follow Eva Wang on LinkedIn at: https://www.linkedin.com/in/eva-wang-13964a91/Follow Firework online at: http://firework.tvFollow Firework on LinkedIn at: https://www.linkedin.com/company/fireworkhq/Eva answers these questions:1) There’s a great deal of buzz in livestreaming and video storytelling going on in CPG/Retail as more consumers adopt consumption of these communications formats. What was it that drew you into this industry?2) What makes Firework’s livestreaming platform different from the many technology companies trying to stake ground in this space?3) Late last year, Firework announced a strategic investment from American Express. As I mentioned in my introduction, you spent over 10 years at Amex. From a payments company perspective what is making the livestreaming industry such an attractive investment opportunity? 4) Firework made some major buzz when it announced that its platform would power livestreaming video storytelling for Albertsons, one of the largest grocery retailers in the country. Can you give us context as to this partnership and why retailers, not just brands, would want to leverage your capabilities?5) Firework was recently shortlisted  as one of the finalists of the Unilever Foundry Positive Beauty growth Platform startup pitch competition. Can you tell us what that was about and why Firework came out as one of the finalists?6) How do you think that livetstreaming is bridging the gap between physical and digital? Do you have an example of how Firework is enabling this connectivity?7) Can you help demystify the elements of a good livestreaming event. Are celebrities really necessary or are there other best practices from Firework’s experience?8) We love to ask about predictions on this podcast. What are Fiirework’s predictions for Engagement, eCommerce and the Open Web for 2022?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comInstagram: http://Instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product.This is a partnership episode with Pear Commerce.Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce online at: http://pearcommerce.com Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/  Eric answers these questions:1) You have a professional background in performance marketing, having run ads on platforms like Facebook/ Instagram/ Google/ & even Programmatic/ for your EatStreet business. Can you help us understand how that ultimately prepared you for the creation of Pear Commerce?2) We’ve had several guests on previous episodes talk about different aspects of shoppable media: on social media sites, on brand sites. Why is shoppable media good for brands and what did you see as being the connection between digital advertising & measurable conversion methods? What are traditional brands missing when they can't use performance ecommerce/dtc marketing?  Why?3) What is fundamentally wrong with the “where to buy” functionality for many brands and how has Pear addressed this in your platform CX?4) So walk us through the value proposition for brands? What does a brand get when they initiate shoppable digital advertising through Pear Commerce?5) In order for the media to be shoppable, retailers need to be involved in the ecosystem. What is the value proposition for retailers? Why do they want to participate  and how do their retailer networks integrate into your solution?6) Brands won’t invest in media these days without measurement. ROAS, ROI, call it what you will. Digitally-native brands have clear ability to measure performance as they sell direct to consumers. How does Pear Commerce address the measurement aspect of proving that its solution delivers results to omnichannel brands?7) Do you have any examples of how your solution is helping brands produce performing shoppable advertising programs that deliver measurable performance?8) What do you see as being next for digital advertising and where does pear seek to invest in developing more capabilities?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://RetailWit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Send us a textThe CPG Guys, Sri & PVSB, are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Follow  Will Yen on LinkedIn at: https://www.linkedin.com/in/will-yen/ Follow Pabst Brewing Company on LinkedIn at: https://www.linkedin.com/company/pabst-brewing-company/Follow Pabst Brewing Company online at: https://pabst.com/ Will answers these questions:1)  What do you see as being the core objectives and supporting activities that Pabst Brewing plays in servicing the national accounts in your portfolio? How do you establish yourself as a trusted and valued partner? 2) How you manage SEO for the accounts in your portfolio? What are the imperatives you are focusing on to win search on the digital shelf and do you see changes occurring in how alcohol brands are able to engage consumers through your retail network?3) Would you please break down for our audience what Group Buying is all about and is this something that might work here in the USA and even in the alcohol category? How might this work?4) You deal with some boutique brands with limited HH penetration. For traditional food & beverage goods, sampling is an effective trial mechanism. How do you see this being extended from alcohol brands like the ones in the Pabst portfolio?5) Amazon has been extremely successful in building consumables business through its subscription solution. Can this work for alcohol? How?6) Please bring out your crystal ball and share with us your thoughts on where Amazon is next going with frictionless and predictive commerce? How can Pabst contribute to this journey?7) How has the pandemic changed your mix of business on vs off premise at the brand level & overall? How are you responding to this?8) What’s next for eCommerce at Pabst? Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.