Retail Media with Sam's Club's Abi Subramanian

Jul 17, 2021

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The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.

Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Sam's Club online at: http://samsclub.com

Abi answers these questions:

1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?
2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the store display opportunity?
3) Which categories are seeing the largest growth in retail media? Which categories should vendors step change their approach to this?
4) What technology aspects are being brought into the business everyday? How does it connect from a website to the cart to the store?
5) What are the various features of retail media offered by Sam’s? SEM or are there other capabilities?
6) What can partners expect back? Data, metrics? How is success measured?
7) What are the behavior or activities of a vendor best in class partnership with Sam’s?
8) What is your advice to the industry with eCommerce? What about the newer categories that have sped up last year like food and beverages?

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