The CPG Guys

Head of Food at Walmart Connect, Doug Jossem, discusses his career journey from CNN to WMC and leadership in the food space. He highlights WMC's unique value for brands, measurement metrics, and in-store media offerings. The evolution of retail media and WMC's role as a national media provider are explored.

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: https://www.kellanova.com/us/en/home.htmlJulie answers these questions:What experiences do you think you learned over the years that are playing out everyday in your current CMO role? What advice would you give other young aspirants who wish to follow your footsteps?How have personally adapted to this new normal and how are you bringing Kellanova along on its way there?How are you approaching retail media given its complexity, its new focus on offsite and where does it belong on the MMM?How are you prioritizing the digital shopper journey for innovation effectiveness and how does consumer insights inform your innovation development and portfolio?What are some of the biggest challenges you face as a CMO of a snacks category brand? Where do you see the greatest opportunities for growth and innovation in Kellanova's marketing efforts?How does Kellanova and you approach brand building and maintaining a positive brand reputation in today’s social media led consumer connection?What characteristics do you look for in team members and leaders that can work with you collaboratively to develop brand Kellanova. What advice do you have for other leaders listening to this?What emerging trends do you believe will have the biggest impact on marketing in the near future? How are you to adapt to these trends and stay ahead of the curve?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners.This episode is sponsored by ibotta.Follow Chris Jensen on Linkedin at ; https://www.linkedin.com/in/chrisj-jensen/Follow ibotta on Linkedin at : https://www.linkedin.com/company/ibotta-inc-/Follow ibotta online at : https://home.ibotta.com/Here's what we asked Chris ; ibotta is positioned very differently from traditional couponing mechanisms. How do you feel Ibotta’s unique business model drives value for brands and consumers?How has Ibotta grown and evolved from a start-up to now a public company. How does this impact clients and consumers? Brands, consumers and retailers alike are experiencing pretty unique headwinds right now. How do you think that ibotta’s performance marketing approach drives value in ways that some other tactics cannot, both generally as well as in this current climate? What role does ibotta play in driving consumers to explore additional or new products within a brand’s portfolio?How can ibotta tailor its cross-category promotions to meet the diverse needs of today’s consumer and ultimately drive portfolio penetration for brands?You bring an interesting perspective, having been at Whole Foods and really pioneering some of their performance marketing there and now leading the Revenue team at ibotta. Given those experiences, what lessons do you share with brands about incrementality?  about basket building? With the rise of eCommerce and direct-to-consumer brands, how is ibotta poised to remain relevant and drive value for brands? In what ways does ibotta incentivize repeat purchases and loyalty amongst households? How does this contribute to sustained penetration for brands?How does ibotta work with brands to design programs that resonate with different household demographics and drive penetration in key markets?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys host Andrew Lipsman, an independent analyst and founder of media, ads + commerce, discussing retail media, Instacart, Amazon Fresh, Walmart Connect, and the future of national media. Insights on online grocery sales, Amazon's first upfront event, and navigating Amazon advertising in omni-channel retail also covered.

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 #C360 event.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQFollow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ online at: http://nielseniq.comKim answers these questions:How would one define full view measurement, what would be included and what wouldn’t be?Take us through the years of evolution of full view measurement, what makes NIQ an unique provider of full view measurement.I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share with Amazon coverage. Give us details of your ecommerce coverage and how you go about acquiring datasets. Why would this be assumed to be reliable in total share measurement?Talk to me about NIQ product insider. Who is the target audience for it and how does it cover generational gaps that instore alone solutions may have?Talk to us about what is the Amazon climate friendly pledge, and amazon pharmacy, how does NIQ go about responding to this level of attribution required and coverage?Let’s get a sneak peek into dashboarding and reporting in full view coverage for ecommerce. What can users expect - give us the type of metrics one can see.Can full view measurement and product insider give a sales person the ability to do a drivers analysis on casuals and chase the root cause of lack for growthHow do you see coverage evolving, what are you’ll working on and how does NIQ stay an elite partner of choice for full coverage and retail measurement.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Molly Hjelm from Dollar General, Cely Moreno from PepsiCo, and Ellen Mulryan from The Trade Desk discuss challenges and benefits of retail media audiences, Dollar General's unique marketing approach, and the shift towards self-service programmatic advertising in retail. They explore future trends in omni-channel consumer engagement and the role of retail data in driving successful campaigns.

Sean Halter, Founder & CEO of MIO marketplace, shares insights on media spend management. He discusses MIO as a comprehensive solution, the 'campfire' meetup concept for CMOs, and the importance of content in marketing. Sean also talks about working with RMNs and the toolkit for agencies and brands on MIO marketplace.

The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods,  a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also  branched into deliciously awesome retail snack foods. Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/ Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/Follow Eagle Foods online at: https://www.eaglefoods.com/Cindy answers these questions:Can you share some highlights of your journey to becoming the VP of Marketing at Eagle Family Foods? What unique challenges do you face in marketing food products compared to other industries?How do you incorporate customer insights & feedback into its marketing strategies? How do you balance traditional marketing methods with digital strategies in building strategy? Can you share any recent upcoming product launches or marketing initiatives that you are excited about?What are some of the biggest lessons you’ve learned throughout your career in marketing? How do you foster creativity and innovation within the marketing team at Eagle Family Foods?How do you think differently from working on category leading brands to challenger brands that you are trying to reignite?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: Apple  SpotifyFollow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/Padma & Oshiya answered these questions:Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa?What's the inspiration for the podcast. Tell us all about it and what our listeners can expect from it?Its an omnichannel world with omnichannel marketing. How do you manage this everyday for the brands you support. What does that word mean to you?What is the role of tech in modern retail and modern brand equity development. AI - buzzword or real?Give us the real real, you are a senior executive up top in a large publicly traded fortune 500 company. This is not your first rodeo. How does it feel to be up top and what challenges exist for women to get here. You have made it up top - what glass ceilings did you have to break?What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? How are you taking other women up the career ladder with you?What are some of the industry trends you are watching in terms of how omnichannel consumer engagement will impact your business?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.