It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: https://www.uber.com/us/en/advertising/Megan answers these questions:Megan, your career spans the likes of Forbes media google, snap and now uber. Take us through the years as a female leader rising in corporate america’s largest brands to where you are now.The CPG and retail brand space is so different from what you may have experienced before. What are ways you continue to learn and enhance your skills in this space? What do you recommend other female leaders like you do to enhance their own learning journeys.You were on this show same time last year - so a year passes and a lot happens in the advertising world. Give us the scoop on whats new with Uber advertising and what’s new in the last year.As a female leader how do you lead with change that has now happened in this post covid world? How do you process unplanned change and convert that to positive outcomes for uber advertising.Take us through the various offerings of uber advertising and what it allows for brands to showcase themselves on your plarform ?If consumer want to find products that support their choices in this space, take us through the user experience of how a mobility provider can also deliver groceries and all types of food.How does a brand know if they work with you they can be successful? What metrics do you offer up and how do you run a campaign with a brand as a collaboration?What Growth trends will we see in this space for advertising and uber in paritcular? What’s next for Megan?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, discussing topics such as the impact of Amazon on advertising strategies, using clean room data to drive advertising strategies, and maintaining a startup mentality and company culture.

Megan Crozier, Chief Merchant at Sam's Club, talks about the differences in merchandising for a member's club compared to a mass merchant or grocery retailer. She discusses the culture at Sam's Club that nurtures innovation and the role of member insights in driving business decisions. Crozier also emphasizes the importance of a successful joint business plan and the role of private label in their merchandising strategy.

Pamela Stewart, Chief Customer Officer for North America Retail at Coca-Cola, discusses her career journey and leadership attributes. She talks about adjusting organizational strategy during the pandemic and the importance of building a strong team. The chapter also touches on the role of finance training, effective leadership attributes, and the significance of digital and e-commerce in retail.

Kate Garner, Senior executive at PepsiCo, shares her career journey and leadership attributes. They discuss building teams, adapting to an omnichannel world, and the demand accelerator. They also touch on the impact of the pandemic on consumption and how PepsiCo is driving demand in the marketplace.

Marla Daudelin, an executive at PepsiCo, shares her career journey, leadership attributes, team building strategies, and adapting to changes in the marketplace during the pandemic.

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/Here's what we asked Monica : Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?Tropicana has a rich history. How do you balance honoring tradition while staying innovative?How has Tropicana adapted to changing consumer preferences for healthier beverages?Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?What role does consumer feedback play in shaping Tropicana's products and marketing strategies?What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Guest Tonya Herring, Ahold Delhaize's leadership in Omnichannel Digital, discusses her career journey, leadership attributes, building good teams, adapting to the pandemic, and advancing all women in business.

Dagmar Boggs, an executive at Coca-Cola, discusses building relationships with food service customers, the importance of diverse representation in the workplace, and qualities of effective leadership. The hosts also share curated news stories and announce sponsorship opportunities for women entrepreneurs.

The CPGGUYS are joined by Gautam Kanumuru, founder & CEO of Yogi, an AI-powered platform for consumer brand leaders. They discuss the role of AI in analyzing consumer reviews, extracting meaningful insights, and uncovering competitive intelligence. The episode highlights the value of user-generated content in improving brand perception and driving product innovation.