The CPG Guys Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman
The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.
Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: https://www.kellanova.com/us/en/home.html
Julie answers these questions:
- What experiences do you think you learned over the years that are playing out everyday in your current CMO role? What advice would you give other young aspirants who wish to follow your footsteps?
- How have personally adapted to this new normal and how are you bringing Kellanova along on its way there?
- How are you approaching retail media given its complexity, its new focus on offsite and where does it belong on the MMM?
- How are you prioritizing the digital shopper journey for innovation effectiveness and how does consumer insights inform your innovation development and portfolio?
- What are some of the biggest challenges you face as a CMO of a snacks category brand? Where do you see the greatest opportunities for growth and innovation in Kellanova's marketing efforts?
- How does Kellanova and you approach brand building and maintaining a positive brand reputation in today’s social media led consumer connection?
- What characteristics do you look for in team members and leaders that can work with you collaboratively to develop brand Kellanova. What advice do you have for other leaders listening to this?
- What emerging trends do you believe will have the biggest impact on marketing in the near future? How are you to adapt to these trends and stay ahead of the curve?
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