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The CPG Guys
The Evolution of Retail Media with Walmart Connect’s Doug Jossem
Jun 8, 2024
Head of Food at Walmart Connect, Doug Jossem, discusses his career journey from CNN to WMC and leadership in the food space. He highlights WMC's unique value for brands, measurement metrics, and in-store media offerings. The evolution of retail media and WMC's role as a national media provider are explored.
46:45
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Quick takeaways
- Walmart Connect offers personalized shopper experiences and aims to become a national media player.
- Dr. Pepper surpasses Pepsi to become the second largest soda brand in the US.
Deep dives
Walmart Expanding In-Home Delivery Service to 10 Million More Households
Walmart has extended its InHome delivery option to more households, including those in Greater Philadelphia, Boston, Detroit, Minneapolis, and San Bernardino. Associates with wearable cameras provide in-home delivery by unlocking doors with one-time access codes. Customers can view delivery videos for a week after the service.
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