The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart.
Follow Doug Jossem on LinkedIn at: https://www.linkedin.com/in/doug-jossem-2595574/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: http://walmartconnect.com
Doug answers these questions:
- Take us through the years of your career development from CNN, Yahoo, Twitter, Comedy Central to WMC head of food. Any advice for those wishing to follow in your footsteps?
- What does leadership for WMC in the food consumables space mean? How do you bring your authenticity to how you deliver for WMC?
- What makes WMC a unique value proposition for brands? Why should they invest with you?
- When brands invest with you, what measurement and metrics can they expect? How do you measure success?
- Take us through the portfolio of on-site and off site offerings at WMC.
- In store retail media is getting a lot of attention. What does this mean for WMC and how are you connecting with merchants on this?
- WMC can be a national media provider for brands. How are you working your way to that? What makes the value proposition strong as a national media provider.
- How do you see retail media evolving in the next few years?
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