31min chapter

The CPG Guys cover image

The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The CPG Guys

CHAPTER

Leadership and Unique Offerings at Walmart Connect

The chapter explores Walmart Connect's leadership within the food consumable space, highlighting their responsibility as the largest grocer in the country. They discuss the company's focus on connecting suppliers with customers, setting standards for targeting, and helping customers save money and live better. Walmart Connect's unique value proposition for brands, full-funnel measurement capabilities, advertising solutions, off-platform collaborations, and the future of retail media are also discussed.

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