SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
Apr 18, 2025 • 21min
DON'T get distracted by AI tools and algo updates - with Greg Gifford
Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.Talking points include:What are the basics?Why are the basics still the most important part of what an SEO does?How long will the basics remain relevant for?Has anything changed about the basics recently?What does getting distracted by AI tools and algorithm updates look like?What’s an example of bad use of AI?Shouldn’t we keep track of algorithm updates and update our tactics accordingly?Is there a good use of AI?You’re known as a local SEO expert - does this advice apply to all kinds of SEO as well as local SEO?How do you incorporate focusing on the basics as part of an SEO strategy?
Apr 17, 2025 • 18min
Don't neglect the SEO fundamentals that move the needle for a website - with Itamar Blauer
Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.Talking points include:What impact do the fundamentals have?How do you track and measure, how do you stay on top of the fundamentals?What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies?You talk about so many shiny new things happening in SEO - how do you know which shiny new thing to pay attention to? How do you tell a client that you want to focus on the fundamentals, when all they’re interested in is AI?
Apr 16, 2025 • 18min
E-commerce sites are leaving revenue off the table - with Joe Hale
Joe Hale shares why e-commerce sites are leaving revenue off the table.Talking points include:Why does this leave revenue on the table for e-commerce sites?What is the difference between a collection and a category page?What impact does creating & utilising collection/category pages have?How do you measure this impact?How do you optimise your use of these pages?How do you know which categories to focus on first?What process do you go through to promote these pages?Is this advice suitable for all types of e-commerce sites?
Apr 15, 2025 • 17min
Ensure the SEO fundamentals are done before we proceed anywhere further - with Olesia Korobka
Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.Discussion points include:What are the basics and fundamentals that you talk about?What are the common technical issues you’re seeing on websites nowadays?Can you share some tips on how best to structure a website for 2025?Why do you start with your goals and expectations from the user?What are a few examples of good goals for a website?How do you set the funnel that you’d like users to follow towards your goal?How do you decide on the users that you want to visit your website?How do you format your content for the SERP?What do you do if you have content that isn’t bringing in the right type of user?
Apr 14, 2025 • 16min
How to use LLMs to build simple SEO tools without coding - with Gus Pelogia
Gus Pelogia shares how to use LLMs to build simple SEO tools without coding.Talking points include:What types of simple SEO tools are you talking about building?Why should SEOs build these sorts of SEO tools by themselves?How can you do this using Screaming Frog?What is vector embedding and why is it important?What is cosine similarity?How do you use Screaming Frog and OpenAI to extract embeddings?You then use LLMs to create a Python Script - why is a python script important?What’s the end result that you’re trying to achieve?What are some other simple SEO tools that SEOs could build using LLMs?
Apr 11, 2025 • 17min
Leverage AI for at-scale SEO output. But do it SMARTLY - with Ben Howe
In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.
Apr 10, 2025 • 15min
Build Your Own Prompt Libraries For Your Clients - with Victoria Olsina
Victoria Olsina shares the importance of building your own prompt libraries for your clients.During the conversation we focusing on the following steps:Data Collection: Gather extensive data from the client, including previous content, style guides, and brand guidelines.Training the Model: Use this data to train a GPT, ensuring it understands the client's voice, preferences, and industry specifics.Customization: Fine-tune the model to handle specific content types like blog posts, social media updates, and product descriptions.Integration: Integrate the GPT with tools like content management systems and collaboration platforms for seamless use.Continuous Improvement: Regularly update the model with new data and feedback to keep it current and effective.
Apr 9, 2025 • 15min
Digital PR isn’t just for links - it’s a powerful tool to build your brand - Danielle Neah Amponsah
Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand.Talking points include:How do you run a successful digital PR campaign in 2025?How does digital PR integrate with other marketing channels?Is digital PR part of SEO?How do digital PR and SEO work more effectively together?How do you measure the impact of a digital PR campaign?How do you incorporate digital PR into an overarching marketing strategy?How is digital PR changing?
Apr 8, 2025 • 16min
The key to success in SEO for 2025 is automation - with Kevin Indig
Kevin Indig shares that the key to success in SEO for 2025 is automation.Discussion points include:1/ mining insights from forums, SERP Features, and top-ranking content2/ creating massive amounts of baseline drafts for editorial content3/ enhancing aggregator content programmatically
Apr 7, 2025 • 17min
Understand how AI will impact search behaviour and content creation - with Erik Wikander
Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation.Topics discussed include:How will AI impact search behaviour?How will AI impact content creation?How do you create unique AI content that performs well in search?How do you use AI for the entire SEO and content marketing process?What are the downsides to this?How do you compete if everyone is doing the same thing?
