SEO in 2025

Majestic.com

Episodes

Mentioned books

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Apr 4, 2025 • 16min

AI doesn’t need to improve—SEOs and marketers need to get better at using it - with Ian Helms

Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.Talking points include:How do you maximise the potential of AI?What are the key limitations of AI?Are these limitations likely to stay?How do SEOs work smarter with their use of AI?What tools should they be using?How should they incorporate AI into their workflow?What happens if you don’t use AI? Will you get left behind?Are there certain SEO tasks that will never use AI for?
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Apr 3, 2025 • 17min

Use AI tools to help you do your job more efficiently - with Bill Hartzer

Bill Hartzer shares that you can use AI tools to help you do your job more efficiently.Talking points include:What AI tools are you referring to?How do you use them as efficiently as possible?How do you link everything up together?How do you ensure that AI is doing a good job?How do you know what to ask AI to do, and what to do yourself?What other tasks are you planning on testing AI on?
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Apr 2, 2025 • 16min

With AI, content marketers must prioritize human-centered, customer-first content - Zack Kadish

Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.Talking points include:How would you summarise the AI-driven and evolving SERP landscape at the moment?Why is it important to prioritize human-centered, customer-first content?Why does this make it more likely that SEO will be a success in an AI-driven and evolving SERP landscape?What does creating authentic, authoritative content that addresses real user needs look like in 2025?Why does this strengthen trust, enhance user experience, and build brand credibility?How do you measure the impact of this?How do you continue to stay on top of the evolving SERP landscape and how do you know when to adapt your SEO strategy accordingly?
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Apr 1, 2025 • 16min

Quantity vs Quality - with Ashley Segura

Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality.Talking points include:- How to produce content at scale- What tools do you recommend?- What type of content works best?- How should content be produced?- Do you favour in-house or agency?- What data should be utilised?
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Mar 31, 2025 • 15min

Predict user needs with AI & secure backlinks that drive rankings and engagement - Tamara Novitović

Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement.Talking points include:How do we Predict user needs with AI?How does this help to secure backlinks that drive both rankings and engagement?How important a ranking factor is user intent and how should we optimise for it?What about engagement - how important a ranking factor is that?How can AI be used to predict user search trends and behavioural patterns? (competitor analysis, algorithm impact, etc).Can we provide AI with user data to help it better understand their needs?What metrics do we use to track user behaviour?Can we use AI to build a backlink strategy that attracts credible links?
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Mar 28, 2025 • 16min

Use AI, don't be used by it - with Manuel Madeddu

Manuel Madeddu shares the importance of not being used by AI.Discussion points include:What are the challenges with AI?What’s best practice?What is a holistic approach?How do you work on efficiencies?What are your thoughts on search engines using AI?
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Mar 27, 2025 • 16min

Utilize AI as an ally, rather than viewing it as a threat - with Taylor Kurtz

Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat.Discussion points include:Why might AI be a threat?How do you turn it into an ally?How do you use AI for different agency tasks?- client communication- report analysis- content creation- much more?What sectors are you finding to be particularly suitable for the use of AI?What about hallucinations?Any other sectors that you are working with?
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Mar 26, 2025 • 21min

Think about about E-E-A-T as your brand’s online reputation - with James Brockbank

James Brockbank shares the importance of thinking about E-E-A-T as your brand’s online reputation.Talking points include:How can E-E-A-T your brand’s online reputation?What aspects of E-E-A-T are key to doing this?How do you align link building, content and brand signals?What aspects of link building, content and brand signals do you focus on most and why?Can you do this in an automated way?How does this link together in an overarching strategy?
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Mar 25, 2025 • 16min

Include expert perspectives in your content - with Chris Meabe

Chris Meabe shares the importance of including expert perspectives in your content.Discussion points include:How do you become an expert source?What measurable impact does it have?What statistics are Google using to quantify the level of expertise?How do you demonstrate your level of expertise?How do you enhance your level of expertise?How do you become the reliable source?
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Mar 24, 2025 • 17min

Authenticity is the difference maker for content in 2025 - with Jack Chambers Ward

Jack Chambers Ward shares that authenticity is the difference maker for content in 2025.Discussion points include Jack's 5 tips for creating authentic content:1. Curate your content like you’re a magazine editor2. Let your brand values drive the content, before the brief, before the keywords.3. Stay consistent with your message and branding across channels4. Leverage positive and negative elements in your marketing5. Cut once, measure twice

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