SEO in 2025 is about task completion and query satisfaction - with Arnout Hellemans

Arnout Hellemans shares that SEO in 2025 is a lot about task completion and query satisfaction. This means that UX and CRO will start to play an even bigger part in the ordering of documents.

Discussion points include:

What do you mean that SEO in 2025 is a lot about task completion and query satisfaction?

How do you optimize for task completion and query satisfaction?

What role will UX and CRO play in SEO

What metrics will Google look at specifically?

What are some examples of UX and CRO improvements that a site can make?

How do you measure the impact of the improvements for UX and CRO that you make?

How does UX and CRO impact the overall content strategy?

How should an SEO with in-house UX and CRO teams?

Where does brand fit in?