With AI, content marketers must prioritize human-centered, customer-first content - Zack Kadish

Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.

Talking points include:

How would you summarise the AI-driven and evolving SERP landscape at the moment?

Why is it important to prioritize human-centered, customer-first content?

Why does this make it more likely that SEO will be a success in an AI-driven and evolving SERP landscape?

What does creating authentic, authoritative content that addresses real user needs look like in 2025?

Why does this strengthen trust, enhance user experience, and build brand credibility?

How do you measure the impact of this?

How do you continue to stay on top of the evolving SERP landscape and how do you know when to adapt your SEO strategy accordingly?