SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
May 2, 2025 • 16min
Maximise your global reach by treating each international market as unique - with Lau Miguez
Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.Lau Miguez and David Bain discuss:What do you mean by treating each international market uniquely?You say Transcreate, Don’t Translate - what does that mean?What other content creation tips do you have when trying to appeal to a local market?Why do you have to understand the local Media Landscape?How do you use the local media?How do you get to know the local audience?You advise on appreciating local Cultures and Subcultures - what does that mean in practice and how does this help to create a more impactful campaign?
May 1, 2025 • 17min
Find ways to look beyond what SEO tools show you - with Sinead McLarty
In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out.Discussion points include:What are examples of not getting enough information from tools?When Media databases don't show you the most relevant contacts, how do you get the most relevant contacts?You say that Google doesn't always show you all the relevant stories from a straight search - why is this important and what should you do about it?Backlink tools can't always show you the full range of backlinks in a domain - why does this matter and how do you dig deeper?How much value does this human digging deeper provide?How do you measure the impact of it?Can AI not assist with this?
Apr 30, 2025 • 17min
No-Click SEO is reshaping how businesses approach search visibility - with Rose Tero
In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility.David and Rose discuss:Why is no-click SEO a thing?Why are traditional click-through rates (CTR) are no longer the best success metric?How are Google’s AI-driven search features (SGE, featured snippets, and People Also Ask) keeping users on Google, and what does this mean for SEO?What actionable strategies can you offer that mean that users search for a brand directly? (AI-generated snippets, leveraging structured data)How do you continue to future-proof your SEO?
Apr 29, 2025 • 16min
The importance of approaching link building differently in the age of AI - Alexandra Tachalova
In this episode, David and Alexandra discuss the importance of approaching link building differently in the age of AI-summarized results.Topics discussed include:Why is link building different now?How do we focus on acquiring links now?How do we measure success?
Apr 28, 2025 • 16min
How do you use data to design highly effective digital PR campaigns? With Andreas Voniatis
With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design highly effective digital PR campaigns?In this episode, David's questions to Andreas include:- You suggest Benchmarking link volumes, quality and velocities to see where you are vs competitors - what does this mean and why do you suggest this?- You say that SEOs are chasing link sources, and that they should chase the target destinations instead. What does this mean?You also recommend using Internal search pages as an insight by product - why?- You suggest using indexes to find where you're under indexing on your content. What’s the value in doing this?
Apr 25, 2025 • 14min
Tackling Changes from Algorithm Updates - with Sally Raymer
Sally Raymer talks about how you should go about tackling changes from algorithm updates.Discussion points include:How do you keep track of Algorithm Updates?How do you decide what are the key algorithm updates to act on?How soon do you act?Changes in intent / competition / volatilityHow do you analyze changes in user intent?How do you determine whether your brand can continue to compete in these spaces?How do you find new opportunities?What are some examples of bad practices that get punished now?How do you regain momentum after suffering from an algorithm update?How do you predict the sustainability of new found opportunities?
Apr 24, 2025 • 16min
The importance of refreshing old content - with Filipa Serra Gaspar
Filipa Serra Gaspar talks about the importance of refreshing old content.Discussion points include:How do you select the content that needs to be refreshed?What metrics are you looking at when deciding on the content that needs to be refreshed?How do you know when to refresh the content, when to delete the content and when to leave it alone?How do you refresh the content?How do you know the part of content to refresh?Do you remove some of the old content or just add new content?What tools do you use?How do you know what to add to the content?Can you outsource this process?What are you looking to happen when you refresh content?How do you measure the impact of this?
Apr 23, 2025 • 22min
AI is here to stay - with Vivek Shankar
Vivek Shankar shares why AI is here to stay and what to do about it.Talking points include:Why is AI here to stay?What does that mean for content marketers?What do you mean by implementing AI successfully?You talk about models - are these best models to use for different industries?What is the wrong way to implement AI?How do you ensure quality in content?How do you measure results?What AI software do you use?How do you integrate this into your content strategy?
Apr 22, 2025 • 16min
Nail on-page SEO before doing anything else! With Olga Zarr
Olga Zarr shares why you need to nail on-page SEO before doing anything else.Talking points include:Why are aspects of on-page SEO often neglected?What aspects of on-page SEO are key for 2025?How do you know which aspects of on-page SEO to prioritize?Can you achieve much success just by focusing on on-page?Are you saying that off-page isn’t as important?How do you know when your on-page SEO activities are done?Do you use tools to measure this?How is on-page SEO changing?How do you keep a track on how SEO changes?How can you measure the success of your on-page SEO activities?
Apr 21, 2025 • 16min
Focus on SEO fundamentals and first principles rather than chasing trends - with Monty Mathur
Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.Discussion points include:You talk about Applying SEO First Principles - what does that actually mean?How do you ensure that your strategies are aligned to SEO First Principles?What does high authority actually mean?What are the core UX metrics and why?You don’t recommend chasing SEO tactic trends - why is that?How is SEO evolving and what do we need to be careful about?
