SEO in 2025

According to Heike Knip's conversation with David Bain, accessibility will be a ranking factor in 2025.Topics discussed include:Why will Accessibility be a ranking factor?How important will it be?What does Accessibility seem more important now than it used to be?How will it impact rankings?What legislation is going to enforce this?What will SEOs and UX professionals have to do to comply with the law?How will they know that their accessibility has improved?What software can they use to monitor their site accessibility performance?What software can they use to find new accessibility issues?Read the full transcript of Heike's interview at https://majestic.com/seo-in-2025/heike-knip

Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How would you define accessibility?In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?What are the areas that providing good accessibility offers beyond visual impairments?-Cognitive disabilities: clear and straightforward content benefits those with cognitive challenges.-Auditory disabilities: transcripts and captions make audio content accessible.-Motor disabilities: ensuring keyboard navigability helps users who cannot use a mouse.-Temporary disabilities and situational impairments: accessibility also addresses temporary disabilities and situational impairments: for example, a person with a broken arm might find it difficult to use a mouse but can navigate via keyboard, and a parent holding a baby might need to use voice commands instead of touch gestures.And does inclusive language form part of this?What are the business benefits?What are some practical steps to get started with better accessibility today?

Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.Discussion points include:What changes have we seen to the European Accessibility Act?How does this affect SEOs?What are examples of the real data and facts around accessibility?How do we measure the value of improving accessibility?What are some big opportunities for SEOs?Can we use AI to assist with this?How does this fit into a digital strategy?

Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.Discussion points include:What AI search trends are you referring to?How do you adapt to AI search trends with strong brand authority?What does strong brand authority look like?How do you measure strong brand authority in the age of AI?How will AI search trends continue to evolve?How will this impact the need to continue to adapt as a brand?What are the key elements to creating a successful brand in 2025?

Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.Discussion points include:What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?Why is customer experience so important to SEO?What data should SEOs be looking for to find out more about their users?Which other in-house teams should you involve to make this a success?What information are you looking to find out from customers?What should you do with this information?How should this data impact their SEO strategy?How do SEOs know if this work has been a success?Can you measure the success from revenue or more traditional SEO metrics?How will customer experience continue to evolve in 2025?

Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David BainTalking points:Why is Search Marketing and Web Accessibility linked?How would you define web inclusivity - and is this different from web accessibility?How do you create an experience that’s welcome to everyone?How do you ensure that your site is universally engaging?How is paid search’s role changing?What are some key aspects of web accessibility that big brands often get wrong?How do you measure the impacts of good web accessibility?How do you measure the financial value of proving better web accessibility?

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.Discussion points include:When you talk about AI having a bigger role, what do you mean exactly?How do we work in this kind of world?What does this mean for the content that we publish?How do we design and structure websites in order to retain value and protect unique valuable knowledge?Are there any downsides to this?Should we not just let our content be consumed by AI? Is that not inevitable? Will we not at least have a bit more brand exposure by doing that?

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.Discussion points include:- Introduction to "SEO PR" and its importance.- Guidelines - domain authority, traffic- Key components: link quality evaluation, content strategy, outreach principles.- Creating link-worthy content that serves both PR and SEO goals.- Proactive link acquisition techniques in PR campaigns.- Optimizing for high-value link placements and relevant anchor text.

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.Talking points include:What do you mean by saying that no-one is going to be able to keep up with AI in 2025?Should SEOs not try to use AI?What do you mean by saying that you should remove the complexities of SEO?What are the basics that everyone should get back to?How do you ensure that you are focusing on the right basics?How do you justify not focusing on AI to business leaders who might expect SEOs to have an AI strategy?What does this mean for the future of SEO?Read the full transcript of Simon's interview at https://majestic.com/seo-in-2025/additional-insights/simon-cox

Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.Discussion points include:How do you know who your prospects are?How do you know what their needs and pain points are?How do you know you’re answering the right questions?What data do you use?Can you use all this data together?What tools do you use?What does that look like from a content perspective?What does success look like? Why take this approach over something else?