Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.
Talking points include:
How do you maximise the potential of AI?
What are the key limitations of AI?
Are these limitations likely to stay?
How do SEOs work smarter with their use of AI?
What tools should they be using?
How should they incorporate AI into their workflow?
What happens if you don’t use AI? Will you get left behind?
Are there certain SEO tasks that will never use AI for?
SEO in 2026