SEO in 2025
Majestic.com
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Episodes
Mentioned books
May 16, 2025 • 16min
SEO in 2025 is all about signal input - with Kaspar Szymanski
Kaspar Szymanski shares that SEO in 2025 is all about signal input.Talking points include:What do you mean by SEO signals?Are Google and Bing looking for the same thing in terms of SEO signals?So the same signals apply to LLMs as well?How do you ensure that SEO signals are consistent?Why do regular, annual SEO audits help with SEO signals?What are the key things to be looking for in an SEO audit?Is using server log data important as part of this?What are you looking for in server log data?What software do you use to assist you with this?
May 15, 2025 • 15min
The growing importance of schema markup - with Tin Dudajek
Tin Dudajek shares the growing importance of schema markup.Talking points include:How would you summarise the current state of Schema?Why is it continuing to gain importance in 2025?What is schema used for in modern SEO? (data management)Why is Schema so important for AI?What content needs to be optimized for Schema for AI?Where is AI using these schema enhanced pages?What tools do you use to assist with this?How do you measure success?
May 14, 2025 • 16min
SEO Product Management is the natural progression of Technical SEO - with Keith Goode
Keith Goode shares that SEO Product Management is the natural progression of Technical SEO.Talking points include:What is SEO product management?What does the day-to-day life of an SEO product specialist look like?Why is SEO Product Management the natural progression of Technical SEO?Why does SEO Product Management help you go from just building audit lists to implementing changes?Should every SEO be considering this?What skillsets are developed?
May 13, 2025 • 15min
Keep track of core web vitals performance - with Cathryn Stormont
Cathryn Stormont shares the importance of keeping track of the performance of core web vitals and overall site user experience.Talking points include:Why are your core web vitals so important to UX?How can you improve your core web vital scores?Are these metrics likely to change or be added to over the next couple of years?Are there any other key metrics that are important for UX?
May 12, 2025 • 18min
Get to know your audience by undertaking market and competitor research - with Montserrat Cano
Montserrat Cano advises the importance of getting to know your audience by undertaking market and competitor research to help overcome risks.Talking points include:How do you undertake market and competitor research to help overcome risks?Why does this work both in primary and global markets?Why does it help to overcome bias?You also talk about Avoiding Logical Fallacies in SEO & Broad Marketing - what do you mean by that?How does this process help you to maximise your budget?Why does this help you Avoid alienating potential customers?What data should you be gathering?Where should you get data from?How often should you be doing this?
May 9, 2025 • 15min
Translation and SEO shouldn't be separate tasks - with Maria Scheibengraf
Maria Scheibengraf shares that in your international SEO efforts, translation and SEO shouldn't be separate tasks performed by separate professionals.Discussion points include:Why does translation and SEO need to be the same task?What happens if these tasks aren’t tackled together?Surely technical SEO and content creation are quite different tasks?What aspects of SEO do people who are translation specialists commonly miss out on?What aspects of getting translations right do SEO specialists generally get wrong?How do you ensure that translations are correct for the local region?What tools does an SEO need to do both of these tasks effectively together?How do you determine if a translation has been effective?Do localised translations need to be optimised differently for local search engines?Is AI not impacting the need for localised translations?
May 8, 2025 • 19min
Adapt to the Local SEO Evolution - with Joseph Kahn
Joseph Kahn explains why adapting to the Local SEO Evolution is key.Talking points include:What changes in local search algorithms are you referring to?How is ‘features with AI’ affecting local SEO?How do you optimize for "near me" searches ?What do you mean by optimizing for location-based queries using AI?How do you leverage user-generated content for local SEO using AI?
May 7, 2025 • 17min
Why tracking LLM traffic matters - with Sean Barber
Sean Barber shares why tracking LLM traffic matters.Talking points include:Why does tracking LLM traffic matter?How do you go about doing this?What LLMs are driving the most traffic at the moment?How should an SEO optimize for LLMs?What are some specific steps that SEOs should take to optimize for LLMs?Why is this important compared with other SEO activities?How is the LLM space evolving?What does this mean for the future of SEO?
May 6, 2025 • 16min
Why Global EEAT needs to be a local strategy - with Edward Ziubrzynski
Edward Ziubrzynski explains why global EEAT needs to be a local strategy.Talking points include:What do you mean by EEAT being a local strategy?How could an EEAT strategy vary in different locations?What local considerations do brands generally need to be aware of?How do you strategically roll this out if you’re a big company?How does this improve your SEO?How do you measure the success of this?
May 5, 2025 • 19min
Tackle local marketing & SEO with cognitive insights - with Myriam Jessier
Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.Discussion points include:What do you mean by cognitive insights?How can cognitive insights help with local marketing?How can familiarity help to build your brand?What’s an example of hyper-localised content?How do you deliver hyper-localised content?What are the benefits of delivering hyper-localised content?
