Filipa Serra Gaspar talks about the importance of refreshing old content.
Discussion points include:
How do you select the content that needs to be refreshed?
What metrics are you looking at when deciding on the content that needs to be refreshed?
How do you know when to refresh the content, when to delete the content and when to leave it alone?
How do you refresh the content?
How do you know the part of content to refresh?
Do you remove some of the old content or just add new content?
What tools do you use?
How do you know what to add to the content?
Can you outsource this process?
What are you looking to happen when you refresh content?
How do you measure the impact of this?
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