

Tourpreneur Tour Business Podcast
Tourpreneur
Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits.
Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter.
The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable.
Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!
Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter.
The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable.
Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!
Episodes
Mentioned books

Jan 16, 2023 • 36min
Promoting Safety in Women's Travel
Christy, Samantha and Sandra join the Women in Travel podcast to chat over a variety of topics Including how to promote safety in women's travel.Christy HunterSamantha HardcastleSandra Weinacht

Jan 12, 2023 • 1h 1min
Multiday Marketing, Websites, and Tour Design
Mat Newton, founder of Tourism Tiger and an experienced player in the tour industry, shares insightful strategies for multiday tour operators. He discusses effective website design and the importance of user experience. Learn how to engage customers through storytelling and innovative marketing approaches. Mat emphasizes thoughtful tour design to enhance guest satisfaction and highlights the significance of automation in customer engagement. Finally, he explores the unique challenges and opportunities within Australia’s diverse tourism landscape.

Jan 9, 2023 • 23min
Tourpreneur Roundup: Looking Ahead to 2023
Mitch, Pete and Chris look back at 2022 while also looking ahead to what the future brings in 2023. AI has potential to improve customer experiences in-store and online through personalized recommendations and marketing content Upcoming Demo Day with 18 resellers and OTAs presenting platforms and available for one-on-one conversations with attendees Tourpreneur website launches several new directories, including a travel technology software directory, a "green list" of vetted service providers, a directory for buying and selling tour businesses, and a Tour Operator World Map Tour Operator World Map allows operators to connect with local service providers and form partnerships Free seminar on buying and selling a tour business available "Huddles" events offer in-person workshops and advice sessions for select group of tour operators, taking place in Charleston and Lisbon in early 2023 Artificial intelligence (AI) has gone beyond hype to become a genuine, useful tool with the potential to enhance the in-store and online purchasing experiences of customers. In preparation for an upcoming Tourpreneur Sprint, we discuss how AI will revolutionise the tourism industry by, among other things, analysing customer data and providing personalised recommendations, and creating marketing content while being careful to use other tools to ensure the content is not seen as plagiarised or AI generated.We discuss the upcoming Demo Day, where 18 resellers and OTAs will present their platforms and you will have the chance to speak with the attendees one-on-one. The conference will provide venues for tour operators to promote their services.The Tourpreneur website has recently launched several new directories, which we discuss in this article. These include a directory of travel technology software, a directory of vetted service providers known as a "green list," a directory for buying and selling a tour business, and a Tour Operator World Map. The purpose of these directories is to facilitate communication and resource sharing among tour operators.Using the Tour Operator World Map, the operators can network with one another and find local service providers or form strategic partnerships. Moreover, the presenter announces the availability of a free seminar on how to buy and sell a tourism business.Finally, we discuss the upcoming "huddles," where a select group of tour operators will get together for business-oriented workshops and advice sessions. The first two will take place in Charleston, South Carolina, and Lisbon, Portugal, respectively, in the first two months of 2023. The purpose of these face-to-face gatherings is to lend a helping hand to the travel industry's frontrunners by discussing the nitty-gritty of their operations and outlining concrete steps for growth.

Jan 6, 2023 • 60min
Tipping, TikTok and Evolving Your Business
Talking to tour operator John O'Sullivan is always a breath of fresh air; he likes to think deeply about the tour industry, and experiment with new ideas that often challenge the tour operator orthodoxy. John runs Depot Adventures in Melbourne, Australia and Minneapolis, Minnesota, as well as a new TikTok-based venture, One Minute Tours. John's first Tourpreneur podcast was recorded with Shane back in 2019, where he shared his thoughts about the economics of the "free tour" model. It's still a worthy listen. Now he's back with a new venture, new locations for his old company. We cover a wide variety of topics: how to structure and develop a tour in a new destinationthinking about tour content in the age of Wikipediadeveloping a business across two extremely different locationsdoes developing a global brand bring benefits?entering a midmarket destination: how to sell? how to price?hiring and retaining guides as employeesJohn's experiment with tip pooling, and being transparent about his experiment with his guide communityhis accidental virality on TikTok, and how it's changing the direction of his business As always, bonus material and more can be found on Tourpreneur.com/plus

Dec 20, 2022 • 48min
Jason Heffernan of Backcountry Bliss on Bouncing Back from the Aussie Shutdown
Jason Heffernan operates a unique rainforest experience in the Daintree rainforest in Queensland Australia. Listen to his story of how he used distribution to help with growth.https://backcountrybliss.com.au/Join our community of 10,000+ members: https://www.facebook.com/groups/tourpreneur

Dec 14, 2022 • 40min
Creating & Promoting Tours for Solo Women Travellers
Christy, Samantha and Sandra join the Women in Travel podcast to chat over a variety of topics Including creating, promoting and marketing tours to women.Christy Hunter: https://www.linkedin.com/in/christytheconnector/Samantha Hardcastle: https://www.linkedin.com/in/skhardcastle/Sandra Weinacht: https://www.linkedin.com/in/sandraweinacht/

Dec 8, 2022 • 47min
A Chat with Jacqui Coward and Jennifer Burke about their new startup Global Team Gatherings
The world has change due to covid and we are not going back to normal work practises. Work from home and hybrid work is now the norm. This has created many challenges but also endless opportunities. The need to get teams together has moved from nice to have to must have. This is what global team gathering is looking to addressCheck out Global Team Gatherings: https://globalteamgatherings.com/

Dec 5, 2022 • 30min
The Tourpreneur Roundup
Chris, Pete and Mitch discuss what's happening in the industry and share their thoughts. We also discuss upcoming events at Tourpreneur like our demo day and Huddles in the US and Europe. Join Tourpreneur+ for even more content: https://tourpreneur.com/plus/ Join our free tour operator community of over 5.2K members: https://www.facebook.com/groups/tourpreneur

Dec 1, 2022 • 47min
Creating Bingeable Tours to Drive Repeat Business
Creating Bingeable Tours to Drive Repeat Business John Kanaster of Battlefield Tours of Virginia explains how leaving his guests on a cliffhanger brings them back for more! Join Tourpreneur+ for even more content: https://tourpreneur.com/plus/ Join our free tour operator community of over 5.2K members: https://www.facebook.com/groups/tourpreneur Visit John's Website: https://battlefieldtoursofvirginia.com/

Nov 29, 2022 • 39min
A Discussion with Daria Kholodilina, a Georgian Wine and Food Guide Originally from Ukraine
In this podcast we discuss the stunning wine and food offerings that Georgia has to offer, and how the war in Ukraine is impacting tourism in many close neighbour countries including Georgia.