What Tour Operators Can Learn from Content Creators

Apr 14, 2023

Amanda Walkins, associated with Wanderful and TMA, shares her expertise on fostering partnerships between tour operators and content creators. She discusses the challenges in collaboration due to training gaps and highlights the role of the Women in Travel Summit in bridging these divides. The conversation emphasizes the importance of transparency and mutual understanding for effective influencer marketing. Amanda also underscores the significance of inclusivity and learning opportunities at industry events, particularly for empowering women as decision-makers in travel.

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Intro

00:00 • 3min

Bridging Tourism and Content Creation

02:37 • 3min

Bridging the Gap: Tour Operators and Content Creators

05:42 • 8min

Empowering Women in Travel: Insights from the Women in Travel Summit

13:37 • 5min

Maximizing Learning Opportunities for Travel Operators

18:11 • 4min