Tourpreneur Tour Business Podcast
What Tour Operators Can Learn from Content Creators
Apr 14, 2023
Amanda Walkins, associated with Wanderful and TMA, shares her expertise on fostering partnerships between tour operators and content creators. She discusses the challenges in collaboration due to training gaps and highlights the role of the Women in Travel Summit in bridging these divides. The conversation emphasizes the importance of transparency and mutual understanding for effective influencer marketing. Amanda also underscores the significance of inclusivity and learning opportunities at industry events, particularly for empowering women as decision-makers in travel.
22:10
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Quick takeaways
- Effective collaborations between tour operators and content creators hinge on clear communication and an understanding of each other's strengths and capabilities.
- Participating in events like the Women in Travel Summit provides opportunities for networking and skill development, bridging gaps in knowledge for both parties.
Deep dives
The Challenge of Collaboration
There is a significant disconnect between tour operators and content creators, rooted in their similar backgrounds of self-learning and passion-driven initiatives. Both groups often lack formal training in their respective fields, which leads to misunderstandings in expectations and communication when they attempt to collaborate. This situation results in missed opportunities, as neither party fully understands the capabilities and value of the other. Establishing a common ground with clear communication could enhance partnerships and create mutual benefits for both tour operators and content creators.
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