How will AI Impact Tourism and Tour Operators?

Terry Jones, the founder of Travelocity and former chairman of Kayak, discusses the transformative power of AI in tourism. He emphasizes that every tour operator will be affected, but not equally. Personalization and improved user experiences are crucial for competitive advantage. Jones touches on the challenges smaller operators face and the importance of adapting to digital innovations. He highlights the evolution of consumer behavior and the potential of AI to enhance both traditional and modern travel experiences.