Tourpreneur Tour Business Podcast

Marica Brewster, a social media marketing expert from the Von Mack Agency, shares invaluable tips for enhancing social media presence. She discusses creating an authentic brand voice and the power of video content for engagement. Marica highlights the importance of focusing on a few platforms for meaningful interactions and the strategic use of Facebook groups to build community. She also emphasizes that long-term strategies are key to fostering brand awareness and generating genuine connections with audiences.

If you haven't listened to part one of this two part series, then I would recommend going back and listening first to episode 183.Mitch is back with two guests, which are two tour guides, Jazz Dottin and Leigh Jameson.Both of whom spent a lot of time thinking not only about the craft of storytelling, which we talked about in a great discussion last time. But also content. What kinds of information should you be looking for? How do you tell the whole story of a destination, the full, complete picture of the history of a place and how do you do it in a way that connects truly with your audience?Throughout this episode, you'll be hearing not only from our two guests, but also from your fellow Tourpreneur community members who have submitted recordings of their thoughts about storytelling. And you'll be hearing from them throughout the episode as well.

Peter Syme sits down with Charles Odom of Painted Circle to discuss the ideas behind Painted Circle, and how he will make it commission free and how it will benefit operators.Join our community: https://www.facebook.com/groups/tourpreneurVisit our website: https://tourpreneur.comVisit Painted Circle: https://www.paintedcircle.com/

Marc Mekki, an expert in innovation for tour operators, joins Peter to discuss the crucial role of innovation in today's challenging landscape. They explore the evolution of personalized travel experiences, emphasizing strategic shifts over mere technological advancements. The duo highlights the importance of observing unexpressed customer needs and using data-driven insights to bridge the gap between offerings and desires. They also share innovative marketing techniques, including harnessing Wi-Fi for customer engagement and enhancing visibility on Google Maps.

Operator Story: Zakia Moulaoui Guery of Invisible Cities We take a look back at an interview Chris conducted in 2019 that has been previously unavailable on Tourpreneur. Zakia discusses how she came up with the idea of this amazing global social enterprise, by helping homeless people become tour guides! Join our community: https://www.facebook.com/groups/tourpreneur Visit our website: tourpreneur.com https://invisible-cities.org

In this insightful discussion, SEO expert Chris sheds light on crucial strategies for optimizing your website for better Google rankings. He emphasizes the importance of site speed and warns against detrimental link farms. Chris also shares tips on creating high-quality content, making it voice search-friendly, and managing backlinks effectively. Tune in to elevate your website's performance with these quick but essential SEO dos and don'ts!

Mitch Bach is joined by Leigh Jameson and Jazz Dottin in a discussion focused on storytelling. This is the first in a two-part discussion with these guests.

Tourpreneur believes our industry needs more diverse voices so welcome to the first of our Women in Travel series.   In this episode, the first 4 four recordings with Amanda Walkins, Zakia Moulaoui Guery, Caroline Conner and Carol El Hawary, they discuss how women can be represented in travel, from top level C-Suite positions to speaking at events.   As always, we are looking for more women to share their voices. Please do email hello@tourpreneur.com if you wish to be considered.   Join our Facebook Group: https://www.facebook.com/groups/tourpreneur Visit the website: https://tourpreneur.com

The Experience Economy in Tours and Activities with Joe Pine In this episode, Chris Torres, Mitch Bach and Pete Syme talk with author Joe Pine to discuss The Experience Economy and how this can help deliver transformational experiences in tours and activities. We discuss... - What the Experience Economy is - How to design an experience - How to deliver an experience at every stage - Delivering transformational experiences in day tours and multi-day tours - How the Experience Economy fits in with the digitisation of tours and activities Join the Tourpreneur community: https://www.facebook.com/groups/tourpreneur Grab a copy of The Experience Economy: https://www.amazon.com/dp/1633697975/ref=cm_sw_r_tw_dp_MHM65SGJTGJK6TK4CF49

At Tourpreneur, it is our mission to make sure every tour operator who is a member of our Facebook group or a listener to the podcast achieves one thing, and that is to grow their profit margins. Our aim is to build upon the incredible foundation and values that were created by Shane, while adding more ways for you to learn and grow your business. The core of Tourpreneur will never change. We will continue to grow our community, producing the valued content you have all become accustomed to. If anything, between myself, Mitch And Pete, you will see even more of this free content being produced in the coming weeks and months, including a fresh new look to Tourpreneur. This is just the start of what we are planning to bring to the Tourpreneur community and the start of a huge resource of courses and learning opportunities to help make your business more profitable. We can’t wait to show you these and more.