Tourpreneur Tour Business Podcast
11 Tour Operators Reveal the One ‘Game Changer’ Skill They Want to Focus on in 2022 to grow their business.
Jan 11, 2022
In January, 11 tour operators shared the critical skills they aim to master this year for business growth. Strategies focused on partnerships and leveraging technology to enhance efficiency. Unique experiences and storytelling emerged as vital components to attract high-end travelers. The discussion also emphasized improving engagement through better interview techniques. Lastly, insights into future advancements in the tour and travel podcasting community were shared, fostering a spirit of collaboration and continuous improvement.
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Quick takeaways
- Tour operators are prioritizing diverse competencies like content creation and data-driven decision-making to enhance their business strategies in 2022.
- Digital proficiency and community engagement were highlighted as critical areas for operators to improve their competitiveness and foster collaboration within the industry.
Deep dives
Key Skills for Tour Operators in 2022
Several Tourpreneurs shared their aspirations for skills they want to enhance in 2022, showcasing a diverse range of competencies. For instance, one operator aims to focus on content creation, emphasizing the importance of producing various media types to attract more clients. Another Tourpreneur highlighted the need for better data-driven decision-making, particularly in analyzing sales metrics and online performance, to effectively adjust their business strategies. This collective emphasis on skill development underscores the dynamic nature of the tour industry and the need for continuous improvement.
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