Expanding Your Tour Brand through Podcasting with Danielle Desir

Danielle Desir, an expert in building brands through podcasting, joins Sita and Ripley to discuss how tour operators can leverage podcasts for brand expansion. They delve into content creation strategies that align with company values and explore methods to generate passive income through effective storytelling. The trio highlights the significance of community engagement and strategic planning in building a loyal audience. Additionally, they provide tips for developing a compelling podcast brand to navigate the competitive landscape.