Navigating Challenges During a Pandemic

Building a tour operation during a pandemic presents unique challenges, especially for new entrants like Ripley and Sita. They initially experienced a two-week surge of sold-out tours, which was quickly followed by an unexpected lockdown that left them disconnected and disheartened. This forced downtime allowed them to reassess their business strategy, focus on financial planning, and understand the complexities of business ownership that they had overlooked initially. They are now exploring strategies to ‘pandemic-proof’ their business, emphasizing the importance of resilience and adaptability in uncertain times.