Tourpreneur Tour Business Podcast
Expanding Your Tour Brand through Podcasting with Danielle Desir
Oct 19, 2021
Danielle Desir, an expert in building brands through podcasting, joins Sita and Ripley to discuss how tour operators can leverage podcasts for brand expansion. They delve into content creation strategies that align with company values and explore methods to generate passive income through effective storytelling. The trio highlights the significance of community engagement and strategic planning in building a loyal audience. Additionally, they provide tips for developing a compelling podcast brand to navigate the competitive landscape.
50:16
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Quick takeaways
- Establishing a clear purpose and well-defined content pillars is crucial for creating meaningful podcast episodes that resonate with listeners.
- Diversifying into podcasting offers tour operators a strategic opportunity for brand extension, engagement, and generating passive income through various monetization channels.
Deep dives
Navigating Challenges During a Pandemic
Building a tour operation during a pandemic presents unique challenges, especially for new entrants like Ripley and Sita. They initially experienced a two-week surge of sold-out tours, which was quickly followed by an unexpected lockdown that left them disconnected and disheartened. This forced downtime allowed them to reassess their business strategy, focus on financial planning, and understand the complexities of business ownership that they had overlooked initially. They are now exploring strategies to ‘pandemic-proof’ their business, emphasizing the importance of resilience and adaptability in uncertain times.
