Navigating Uncertainty: A Walking Tour's Journey

In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and Danielle Desir discuss how to build a podcast to expand your brand.

They break down the basics of creating a podcast and how Tour Operators can use it to generate passive income.

They brainstorm how Sita and Ripley can go back to their brand’s roots to develop podcast content aligned with their company’s mission and values.

They also consider the different characteristics that make a great podcast and the importance of cultivating a community around content.